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Media ecology


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Media ecology

  1. 1. Media Ecology By Jake Tipton S
  2. 2. A quick survey… S 80% of college students use Facebook and 54% use Myspace (Kujath 2011) S Hyper-texting = 120 or more text messages a day, 20% of teenagers (Goldsborough 2012)
  3. 3. What is media ecology? S the matter of how media of communication affect human, perception, understanding, feeling, and value; and how our interaction with media facilitates or impedes our chances of survival (Valcanis 2011 ) S Ecology implies studies of environments; their structure, content, and impact on people (Valcanis 2011). S Media like communication technology causes social change (Shaojing 2008).
  4. 4. Texting S Weaken desire for having a real conversation and to reflect when alone (Goldsborough 2012) S Give human qualities to our devices S “I find this conversation more interesting than yours” S Addiction = little hits of adrenaline from receiving texts (Goldsborough 2012)
  5. 5. Social Networking S Global village – interconnected community where the computer has penetrated human life (Valcanis 2011) S Discussion format – organized, can post anything, no duration, appears in real time S CMC is an extension, not replacement of face-to- face interaction (Kujath 2011) S 90% of users are in new social causes thanks to
  6. 6. Cell phones S Motives – social, instrumental, mobility, immediacy, fashion, status (Jin & Park 2010) S People need to interact with one another for inclusion, control, and affection (Jin & Park 2010) S Mobile relationships don’t extend, but strengthen established relationships (Jin & Park 2010)
  7. 7. Conclusion S Printing press, computer, television, phones – how we conceptualize reality and classify the world (Postman 1979) S Texting and instant messaging = convenient. Phone calls = intimate (Farber, Shafron, Hamadani, Wald, & Nitzburg 2012) S FTF communication = sharing too much information (Farber et al., 2012) S Communication technologies = social with safe emotional distance (Farber et al., 2012).