This document discusses festival programming and target audiences. It provides examples from two events at the Eid Festival in London, targeting teenagers/children for live music/dance and the elderly for Quran recitations. It also examines events at the Bricklane Music Festival, targeting those over 18 for bands and bowling. The Notting Hill Carnival targets everyone for its parade and Caribbean food. The document analyzes how the content of each event appeals to its described target audience.

1. Creative and Media: Level 2 Higher Diploma Unit 6: Festival
Level 2 Higher Diploma Creative and MediaUnit 1: Scene
6.1.2 Links between festivals
Student Book
pp 176–85
Looking for the links
Take the festivals you have looked at and examine the links between the programme
content and the target audience by looking in more detail at two events from the festival
programme.
Name of Programme content Describe the target Why will this event appeal
festival audience (e.g. families) to the target audience?
Event 1: Live performances and Teenagers, children and young Because these sort of events
Eid Festival
London exhibitions of art, music and dance people. attract this type of audience.
and performances from Majority of young people have an
celebrities. interest in music and celebrities
therefore this event will appeal to
them.
Event 2: Qur’an recitations Elderly and religious Muslims. Because most elderly people are
more interested in calm, slow
things and have more interest in
religion. This event will also
increase their knowledge of their
religion.
Bricklane Event 1: Bands will be playing Everyone in the festival has to Because if they enjoy band and
Music Festival music for people to watch and be over 18 so people that type of music, this event will
enjoy. interested in bands. be suitable for them. They can
have a good time.
Event 2: Bowling sessions. Everyone at the festival who is Because they will be interested in
over 18 and enjoys bowling. bowling and it could be their
hobby/leisure.
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2. Creative and Media: Level 2 Higher Diploma
Unit 1: Scene
Notting Hill Event 1: Carnival Parade Everyone in the festival. Because they might want to join in
Carnival and parade about something
together.
Event 2: Food from the Everyone in the festival. Since they’re going to a carnival,
Diploma Level 2 Information Technology
Caribbean culture they might want to try out
different foods from different
cultures.
2 © Pearson Education Ltd 2008. Copying permitted for purchasing institution only. This material is not copyright free.