How to market in the social networked world

1. Why is Lasso Marketing the future of marketing?

2. Lasso marketing is designed for the 21st Century. Instead of making up stories and pounding them into people’s heads; we believe you should first figure out what people are passionate about – and then connect to those passions in credible, authentic and compelling ways

3. IN THE OLD DAYS (Pre web 2.0) Marketing was about push $$$ Story Product Rational PEOPLE Emotional PRODUCT

4. TODAY (The new networked world) Paid media dollars are becoming less effective $$$ Story Product Rational PEOPLE Emotional PRODUCT

5. PASSION IS THE NEW CURRENCY Lasso an idea – join a movement I Passion Lasso Product Rational PEOPLE Emotional PRODUCT

6. Marketingis becoming more like politics

7. It’s the economy stupid

8. Clinton lassoed the economy and got elected President.

9. It’s the Sex stupid

10. Axe Lassoed sex and became the #1 male shower brand in the USA. http://effie.org.ua/upload/axe.pdf

11. It’s the Environment stupid

12. $$$ Story Rational Emotional When Toyota wanted to tell a story about the car…

13. I The Environment Lasso …we helped Prius understand how to lasso the environment.

14. Source: http://www.autobloggreen.com/2009/05/15/report-toyota-received-75-000-prius-pre-orders/ Sales were 88% above goal expectations and 275% above Honda.

15. MotiveQuest is passionate about movements.

16. Major MotiveQuest Clients We help our customers execute their marketing strategies by lassoing customer passion.

17. PASSION FOCUSED CAR FOCUSED INSULAR EVANGELISTIC Movements grow in different ways.What kind of movement will you be?

18. Do you want to better understand your customers passions? Tom O’Brien, CMO tobrien@motivequest.com Website: www.motivequest.com Twitter: @motivequest