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Day 4 Recap at #CannesLions 2013 / #OgilvyCannes


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Trends and insights from day 4 at #CannesLions.

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Day 4 Recap at #CannesLions 2013 / #OgilvyCannes

  1. 1. 2013cannes lionsrecapday48
  2. 2. ExtendedAdolescenceSo, maybe it wasn’t the best choice of words, but when you’ve just sold your site for $1.1billion, you can say whatever the hell you want. Tumblr founder David Karp did say that thepublishing of social stats was “really gross.” But it was less a “swipe,” as the Guardian putit, and more of a reassurance to the creative community. Karp’s mission in Cannes was towoo the creative community, pouring on the love in the hope that the ad biz starts to showsome back. No comments means no hate. But it also means no criticism, no need to fightfor what you believe in, and no means to protest that which seems wrong. Creatives rely onrubbing up against something (especially this week) in order to generate sparks.Is the relentless informality and positiveness of our workplace at fault. We’ve catered to thecreative work space, architect Rem Koolhaas pointed out in his talk. When he comparestoday’s campuses to the linear, ordered workplaces of the Man in the Grey Flannel Suit era,Koolhaas sees extended adolescence at work. Are today’s workers any less creative thanthe buttoned-up creatives of the Mad Men era? Is our slavish love of that show not justnostalgia for daydrinking but also a crie de coeur for a little more order? Look at Warhol’sFactory. No special furniture, warm cedar paneling, or meetings on the floor.12013cannes lionsdailyrecap
  3. 3. The velvetundergroundcovers kanyeAnd speaking of Warhol, Lou Reed thinks that “He was an astonishing personin every way. I hung out with the greatest artist of the 20th century. Althoughwe didn’t know that at the time of course.” He’s less bullish on the talent oftoday: “There’s a dearth of talent today.” Except for Kanye who, “knows he’sthat good.” And so does Reed. “Man,” on seminar attendee was overheardto say later that night, “being treated like a rockstar for so long must dosomething weird to you.”22013cannes lionsdailyrecap
  4. 4. ConsumewithDiscretionIt’s a good thing Lou Reed came of age when he did. The Factory of todayis more likely to be underwritten by a brand. Personal and ethical discretionare watchwords in an era of vastly increased transparency. Consumersare in charge—as has been said a bazillion times by now—but with thatauthority comes responsibility, and it’s a dictate that artist Shepard Faireyurges consumers to follow. “Consume with discretion,” he says.Pete Favat of Arnold Worldwide, Fairey’s co-panelist, points out thatconsumers are doing exactly that. They are, Favat, says paying attention tohow a company behaves, what the brand stands for, and how it contributesto the greater good. “If the company is participating in a worthy cause, itstrikes a strong emotional chord with people” says Favat. “If a company isup to no good, like back in the Fifties when they were dumping chemicalsinto rivers… people find out about it right away.”32013cannes lionsdailyrecap
  5. 5. Work Hard,Play hard“The more games you play, the more motivated you are to tackle toughchallenges in real life. You become more optimistic about your skills andabilities, and you’re more determined in the face of setbacks.” Or so saysJane McGonigal. McGonigal, a celebrated game designer and bestsellingauthor, sees heavy gamers as having the tool set tailor made for corporatesuccess. They are not just tolerant of failure—they manage to remainoptimistic in the face of it. PHD has brought that ethic into the office byinjecting the spirt and practice of gaming into agency life. “Work,” saysPHD’s Mark Holden, “becomes play.”42013cannes lionsdailyrecap