9. Unity of Humanity
Equality of Women
Equality of Women and Men
Elimination of the Extremes of Wealth and Poverty
Elimination of Prejudices of All Kinds
Harmony of Science and Religion
16. The Internet can be a great platform for direct response/
performance-based marketing—if you know how to use it!
The ugly truth about the internet car buyer: they know more!
Focus on the leads and the cost per lead, and then scale it!
one.
two.
three.
23. data
shows
60%
RECEIVED PRICE QUOTES
ONLINE OR ON THE PHONE
DONE RESEARCH AND
NEGOTIATIONS
DECIDE WHERE THEY WILL BUY
A CAR BEFORE THEY EVER WALK
INTO A DEALERSHIP.
VISITED THIRD PARTY
WEBSITES
ADVICE FROM TRUSTED
INFLUENCERS
VISITED OEM
WEBSITES
24. incremental
sales
dealer websites
auto makers to dealers
not in control of volume
low volume high cost per lead but high close rate
scalable, lower cost per sale
third party services
25. SAME BRAND SAME
MONTH CLOSE RATE
SAME BRAND 90
DAYS CLOSE RATE
USED CAR – ON TOP
OF NEW CAR SALES
ANY BRAND 90
DAY CLOSE RATE
ANY BRAND SAME
MONTH CLOSE RATE
3.45
% % % % %
6.9 6.9 13.8 3.45
29. The Internet as a marketing medium allows car makers and
dealers to gain an unfair share of the market.
Now is the time for car makers and dealers to invest aggressively
in the dealerships of tomorrow.
The majority of online customers are in their initial stages of
search and shopping.
one.
two.
three.