WHO’S YOUR DADDY?
IS IT ADVERTISING?
REACH + FREQUENCY +
   INTERRUPTION
BIG BUDGETS
HOT MODELS
BABES, BABIES AND
    ANIMALS
EVERYONE IS SHOUTING
SOMETIMES IT WORKS.
WHO’S YOUR DADDY?
IS IT YOUR PRODUCT?
IT’S SO F***EN COOL
EVERYONE
WANTS YOU
IF YOU BUILD IT THEY
     WILL COME
WHO’S YOUR DADDY?
IS IT THE COMMUNITY?
BUY IT
 USE IT
BREAK IT
 FIX IT
CONVERSATIONS
STOP TALKING TO
   YOURSELF
“BUILD COMMUNITIES
FOR ONLINE BRANDS”
WHO’S YOUR DADDY?
YOUR AGENCY?
HYPE CRAZED MEDIA
   AFICIONADOS
AND TECHNOLOGY
 OPPORTUNISTS?
MEDIA AGENCIES?
SOCIAL MEDIA
STRATEGISTS?
INTERACTIVE
 AGENCIES?
BRAND AGENCIES?
PUBLIC RELATIONS?
THE NEWEST COOLEST
   TECHNOLOGY?
MARKET RESEARCH?
FACE IT
MARKETING MIGHT NOT
     SAVE YOU
TAKE A MOMENT
AND START BREATHING
       AGAIN
COMMUNITIES DON’T
  MEAN ANYTHING
IF NO ONE CARES
   ABOUT YOU.
IF YOU DONT DELIVER A
  GREAT EXPERIENCE
NO ONE WILL CARE
   ABOUT YOU.
WHO CARES ABOUT
  ADVERTISING
IF YOUR PRODUCT
     SUCKS
IF YOUR BRAND SUCKS.
THINK OUTSIDE THE
 MARKETING BOX
AND GET RID OF
SENSELESS JARGON
WHO’S YOUR DADDY?
DO YOU CARE ENOUGH
FOR PEOPLE TO CARE
      BACK?
MAYBE MARKETING
ISNT THE RIGHT WORD
      ANYMORE
PRODUCT
  PLACE
PROMOTION
  PRICE
AND SPENDING LOTS OF
         $
LET ME TELL YOU
WHO YOUR DADDY IS
PEOPLE
HUMANS
FULL OF EMOTIONS
AND DAILY REALITIES
MOST DON’T FIT
IN YOUR PERSONA
    PROFILES
PEOPLE YOU HARDLY
      KNOW
PEOPLE THAT PAY FOR
     YOUR JOB
PEOPLE THAT CREATE
   AD INVENTORY
AND TUNE OUT WHEN
  YOUR ADS SUCK
PEOPLE THAT LAUGH
PEOPLE THAT BUY YOUR
       STUFF
OR DON’T
PEOPLE THAT LOVE YOU
AND SOME THAT DONT
      CARE.
YOUR PRIORITY
IS TO MAKE THEM
      HAPPY
OR AT LEAST CARE
   ABOUT YOU.
THEY CREATE VALUE
     FOR YOU
SO GIVE THEM A
REASON TO DO IT.
REDEFINE MARKETING
RELEVANCE
DISTRIBUTION
   QUALITY
 EXPERIENCE
THERE ARE NO QUICK
    SOLUTIONS
THERE IS NO RECIPE
IT’S MUCH SIMPLER
TRUST YOUR GUT
   FEELING
WHO’S YOUR DADDY?
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Who's your daddy?

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  • Who's your daddy?

    1. 1. WHO’S YOUR DADDY?
    2. 2. IS IT ADVERTISING?
    3. 3. REACH + FREQUENCY + INTERRUPTION
    4. 4. BIG BUDGETS
    5. 5. HOT MODELS
    6. 6. BABES, BABIES AND ANIMALS
    7. 7. EVERYONE IS SHOUTING
    8. 8. SOMETIMES IT WORKS.
    9. 9. WHO’S YOUR DADDY?
    10. 10. IS IT YOUR PRODUCT?
    11. 11. IT’S SO F***EN COOL
    12. 12. EVERYONE WANTS YOU
    13. 13. IF YOU BUILD IT THEY WILL COME
    14. 14. WHO’S YOUR DADDY?
    15. 15. IS IT THE COMMUNITY?
    16. 16. BUY IT USE IT BREAK IT FIX IT
    17. 17. CONVERSATIONS
    18. 18. STOP TALKING TO YOURSELF
    19. 19. “BUILD COMMUNITIES FOR ONLINE BRANDS”
    20. 20. WHO’S YOUR DADDY?
    21. 21. YOUR AGENCY?
    22. 22. HYPE CRAZED MEDIA AFICIONADOS
    23. 23. AND TECHNOLOGY OPPORTUNISTS?
    24. 24. MEDIA AGENCIES?
    25. 25. SOCIAL MEDIA STRATEGISTS?
    26. 26. INTERACTIVE AGENCIES?
    27. 27. BRAND AGENCIES?
    28. 28. PUBLIC RELATIONS?
    29. 29. THE NEWEST COOLEST TECHNOLOGY?
    30. 30. MARKET RESEARCH?
    31. 31. FACE IT
    32. 32. MARKETING MIGHT NOT SAVE YOU
    33. 33. TAKE A MOMENT
    34. 34. AND START BREATHING AGAIN
    35. 35. COMMUNITIES DON’T MEAN ANYTHING
    36. 36. IF NO ONE CARES ABOUT YOU.
    37. 37. IF YOU DONT DELIVER A GREAT EXPERIENCE
    38. 38. NO ONE WILL CARE ABOUT YOU.
    39. 39. WHO CARES ABOUT ADVERTISING
    40. 40. IF YOUR PRODUCT SUCKS
    41. 41. IF YOUR BRAND SUCKS.
    42. 42. THINK OUTSIDE THE MARKETING BOX
    43. 43. AND GET RID OF SENSELESS JARGON
    44. 44. WHO’S YOUR DADDY?
    45. 45. DO YOU CARE ENOUGH
    46. 46. FOR PEOPLE TO CARE BACK?
    47. 47. MAYBE MARKETING ISNT THE RIGHT WORD ANYMORE
    48. 48. PRODUCT PLACE PROMOTION PRICE
    49. 49. AND SPENDING LOTS OF $
    50. 50. LET ME TELL YOU
    51. 51. WHO YOUR DADDY IS
    52. 52. PEOPLE
    53. 53. HUMANS
    54. 54. FULL OF EMOTIONS
    55. 55. AND DAILY REALITIES
    56. 56. MOST DON’T FIT IN YOUR PERSONA PROFILES
    57. 57. PEOPLE YOU HARDLY KNOW
    58. 58. PEOPLE THAT PAY FOR YOUR JOB
    59. 59. PEOPLE THAT CREATE AD INVENTORY
    60. 60. AND TUNE OUT WHEN YOUR ADS SUCK
    61. 61. PEOPLE THAT LAUGH
    62. 62. PEOPLE THAT BUY YOUR STUFF
    63. 63. OR DON’T
    64. 64. PEOPLE THAT LOVE YOU
    65. 65. AND SOME THAT DONT CARE.
    66. 66. YOUR PRIORITY
    67. 67. IS TO MAKE THEM HAPPY
    68. 68. OR AT LEAST CARE ABOUT YOU.
    69. 69. THEY CREATE VALUE FOR YOU
    70. 70. SO GIVE THEM A REASON TO DO IT.
    71. 71. REDEFINE MARKETING
    72. 72. RELEVANCE DISTRIBUTION QUALITY EXPERIENCE
    73. 73. THERE ARE NO QUICK SOLUTIONS
    74. 74. THERE IS NO RECIPE
    75. 75. IT’S MUCH SIMPLER
    76. 76. TRUST YOUR GUT FEELING
    77. 77. WHO’S YOUR DADDY?

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