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Who's your daddy?

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Published in: Business, Technology
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Who's your daddy?

  1. 1. WHO’S YOUR DADDY?
  2. 2. IS IT ADVERTISING?
  3. 3. REACH + FREQUENCY + INTERRUPTION
  4. 4. BIG BUDGETS
  5. 5. HOT MODELS
  6. 6. BABES, BABIES AND ANIMALS
  7. 7. EVERYONE IS SHOUTING
  8. 8. SOMETIMES IT WORKS.
  9. 9. WHO’S YOUR DADDY?
  10. 10. IS IT YOUR PRODUCT?
  11. 11. IT’S SO F***EN COOL
  12. 12. EVERYONE WANTS YOU
  13. 13. IF YOU BUILD IT THEY WILL COME
  14. 14. WHO’S YOUR DADDY?
  15. 15. IS IT THE COMMUNITY?
  16. 16. BUY IT USE IT BREAK IT FIX IT
  17. 17. CONVERSATIONS
  18. 18. STOP TALKING TO YOURSELF
  19. 19. “BUILD COMMUNITIES FOR ONLINE BRANDS”
  20. 20. WHO’S YOUR DADDY?
  21. 21. YOUR AGENCY?
  22. 22. HYPE CRAZED MEDIA AFICIONADOS
  23. 23. AND TECHNOLOGY OPPORTUNISTS?
  24. 24. MEDIA AGENCIES?
  25. 25. SOCIAL MEDIA STRATEGISTS?
  26. 26. INTERACTIVE AGENCIES?
  27. 27. BRAND AGENCIES?
  28. 28. PUBLIC RELATIONS?
  29. 29. THE NEWEST COOLEST TECHNOLOGY?
  30. 30. MARKET RESEARCH?
  31. 31. FACE IT
  32. 32. MARKETING MIGHT NOT SAVE YOU
  33. 33. TAKE A MOMENT
  34. 34. AND START BREATHING AGAIN
  35. 35. COMMUNITIES DON’T MEAN ANYTHING
  36. 36. IF NO ONE CARES ABOUT YOU.
  37. 37. IF YOU DONT DELIVER A GREAT EXPERIENCE
  38. 38. NO ONE WILL CARE ABOUT YOU.
  39. 39. WHO CARES ABOUT ADVERTISING
  40. 40. IF YOUR PRODUCT SUCKS
  41. 41. IF YOUR BRAND SUCKS.
  42. 42. THINK OUTSIDE THE MARKETING BOX
  43. 43. AND GET RID OF SENSELESS JARGON
  44. 44. WHO’S YOUR DADDY?
  45. 45. DO YOU CARE ENOUGH
  46. 46. FOR PEOPLE TO CARE BACK?
  47. 47. MAYBE MARKETING ISNT THE RIGHT WORD ANYMORE
  48. 48. PRODUCT PLACE PROMOTION PRICE
  49. 49. AND SPENDING LOTS OF $
  50. 50. LET ME TELL YOU
  51. 51. WHO YOUR DADDY IS
  52. 52. PEOPLE
  53. 53. HUMANS
  54. 54. FULL OF EMOTIONS
  55. 55. AND DAILY REALITIES
  56. 56. MOST DON’T FIT IN YOUR PERSONA PROFILES
  57. 57. PEOPLE YOU HARDLY KNOW
  58. 58. PEOPLE THAT PAY FOR YOUR JOB
  59. 59. PEOPLE THAT CREATE AD INVENTORY
  60. 60. AND TUNE OUT WHEN YOUR ADS SUCK
  61. 61. PEOPLE THAT LAUGH
  62. 62. PEOPLE THAT BUY YOUR STUFF
  63. 63. OR DON’T
  64. 64. PEOPLE THAT LOVE YOU
  65. 65. AND SOME THAT DONT CARE.
  66. 66. YOUR PRIORITY
  67. 67. IS TO MAKE THEM HAPPY
  68. 68. OR AT LEAST CARE ABOUT YOU.
  69. 69. THEY CREATE VALUE FOR YOU
  70. 70. SO GIVE THEM A REASON TO DO IT.
  71. 71. REDEFINE MARKETING
  72. 72. RELEVANCE DISTRIBUTION QUALITY EXPERIENCE
  73. 73. THERE ARE NO QUICK SOLUTIONS
  74. 74. THERE IS NO RECIPE
  75. 75. IT’S MUCH SIMPLER
  76. 76. TRUST YOUR GUT FEELING
  77. 77. WHO’S YOUR DADDY?

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