13. • The personal data economy is booming.
• The latest currency: your personal
information.
• Personal data sharing to double every
decade.
• Almost 6 million people are exposed to
scams and frauds during any given year.
• The financial losses equate to almost $1
billion
• Social networking websites and unsecured
wireless internet networks – a huge 50% of
Australia’s networks – are giving identity
thieves a new mine of information.
• Need to create awareness
14. • Purpose: engaging educational and informational
content on the topics of identity theft and personal
data brokering.
• Short video documentaries
• Textual explanations
• Infographics – Personal Data Value Calculator
• Text news articles and case studies.
• Interviewees:
• ABC social media guru Rod McGuiness
• Stay Smart Online Australian government campaign
• Blogger Mark Cameron of Marketingmag.com.au.
15. • Targeting audiences in the crime scene.
• Facebook shares link to Personal Data value
Calculator
• 92% of users
• The user will be redirected to the data calculator
page of our feature website.
• Generates interaction
• Possibility of going viral
16. • Almost 50% of 18-25 year olds admit that they have never
audited their online profile or cleaned up potentially
damaging content.
(AVG Technologies’ Digital Diaries)
• 62% of Australian internet users have a presence on social
networking sites such as Facebook, Twitter, Myspace or
LinkedIn.
• 98% of 18-25 year olds use Facebook.
• Facebook users are on the site 16 times per week.
• Most interested in what businesses can give them in the
form of discounts (57%), giveaways (45%), invitations to
events (41%) and product information (41%).
(Sensis Social Media Report)
