This document discusses marketing channels and provides information on categories of buyers, marketing channel flows, consumer and industrial marketing channels, designing a marketing channel system, and channel-management decisions. Marketing channels refer to the interconnected organizations involved in making a product available for consumption and include habitual shoppers, high value deal seekers, variety-loving shoppers, and high-involvement shoppers. Designing marketing channels involves analyzing customer needs, setting objectives, identifying alternatives, and evaluating options. Managing marketing channels requires selecting, training, motivating, evaluating, and modifying channel members.

1. Marketing Management
Marketing Channels
M.M.Killedar

2. Marketing Channels
• Sets of interdependent organizations
involved in the process of making a
product or service available for use or
consumption.

3. Categories of Buyers
Habitual shoppers
High value deal seekers
Variety-loving shoppers
High-involvement shoppers

4. Marketing Channel Flows

5. Consumer Marketing Channels

6. Industrial Marketing Channels

7. Designing a Marketing Channel System
Analyze customer needs
Establish channel objectives
Identify major channel alternatives
Evaluate major channel alternatives

8. Channel-Management Decisions
Selecting channel members
Training channel members
Motivating channel members
Evaluating channel members
Modifying channel members