Full Sail University Music Business Project & Portfolio VI Final Presentation for Royz Product

1. ROYZ
RELEASE
PITCH
Nova Granite
PP: VI

2. ROYZ
2009 - PRESENT

3. 14 – 25, middle/upper-
class, primarily
Caucasian or Asian,
student & part – timers.
8 5 % F E M A L E
Buyers of makeup
(Sephora, Isehan Heroine
Make, Dolly Wink), Fashion
(Sex Pot Revenge, h.Naoto,
Algonquins, Hot Topic),
K E Y C I T I E S
Tokyo, New York, Los
Angeles, San Francisco,
Seattle, Seoul, Ontario
L I F E S T Y L E
Makeup and cosplay
tutorials via YouTube &
Instagram, Watching
Anime, Playing video
games, Reading Manga,
Watching Jrock/visual kei
related content
VA L U E S
Liberated, pr-LGBT,
Socially conscious, Tech
Savvy
O T H E R A RT I S O F
I N T E R E S T
Kiryuu, Codomo Dragons,
The Gazette, Avril Lavigne,
Evanescence, Breaking
Benjamin, and more
S H O P P I N G H A B I T S
3

4. EP PRICE: $14.99
INTO THE NEXUS BUNDLE
RETAIL PRICE: $75.99
4

5. 5
royz_official
Twitter followers
52.6K
royz_official0928
Instagram followers
14.6K
#TheNexus Campaign
Post a picture of your Into the Nexus
bundle on twitter or Instagram with the
hashtag #The Nexus, for a chance to win
a private meet with the band

6. Castle Point Anime Convention
May 1st, 2022
A student run Japanese animation and media
convention founded in 2008. Featuring
Influential cosplay guests, animators and voice
actors, and special music guest.
Exclusiveperformance of EP
+Dual promotion for both entities
One day convention price

7. Opportunity to build
Fully inclusive market
Total addressable market
Kinokuniya bookstore
New York, NY
Few competitors​
Specifically targeted market
Serviceable obtainable
market​
7
Academy Records
Brooklyn, NY
Forbidden Planet
New York, NY
• Website QR code at P.O.P for
those who buy the EP.
• Poster in window displaying
the limited time EP are sold
there.
• EP Bundle available for
purchase here.
• In-store signing.
• Website QR code at P.O.P
for those who buy the EP.
• Poster in window displaying
the limited time EP are sold
there.
• EP Bundle available for
purchase here.
• Website QR code at P.O.P for
those who buy the EP.
• Poster in window displaying the
limited time EP are sold there.
• EP Bundle available for
purchase here.
• In-Store performance
• Listening station next to album
display.

8. ONLINE MARKETING
SELLING SYNOPSIS
8
Key Content
• Selling Digital & Physical Eps
• Selling Locations
• CDJapan
• Royz webpage
• Aggregator:
• Distrokid
• Physical EP: $14.99
• Digital: 6.99
• Product Management: TinyPM
• Social Media Ads

9. REFERENCE PAGE
9
• Royz-Yade. (2015, June 18). My heart of 7 1/2 hours. Royz ya de. Retrieved May 1, 2022, from https://royz-yade.tumblr.com/post/121844971360/my-heart-
of-7-1-2-hours/amp
• YouTube. (n.d.). Royzちゃんねる. YouTube. Retrieved May 1, 2022, from https://youtube.com/channel/UCjkPEIG_0Ndmls3TJvnfr0A
• Visual Kei. Visual Kei Encyclopaedia. (n.d.). Retrieved April 18, 2022, from
https://visualkei.fandom.com/wiki/Visual_Kei#:~:text=As%20a%20direct%20offshoot%20of,and%20online%20activities%20such%20as
• 【Royz】個別チャンネル開設しました - YouTube. (n.d.). Retrieved April 21, 2022, from https://www.youtube.com/watch?v=nOifAow_csQ
• ヴィジュアル系専門プレミア音楽館 ピュアサウンド. (n.d.). ピュアサウンド. Retrieved April 14, 2022, from https://puresound.co.jp/
• Royz-Yade. (2015, June 18). My heart of 7 1/2 hours. Royz ya de. Retrieved May 1, 2022, from https://royz-yade.tumblr.com/post/121844971360/my-heart-
of-7-1-2-hours/amp
• RisefromAshes. (2018, August 12). The bands keeping me afloat in visual Kei. Phoenix Talks Pop Culture Japan. Retrieved April 18, 2022, from
https://phoenixtalkspopculturejapan.wordpress.com/2018/06/05/phoenix-talks-visual-kei-the-bands-keeping-me-afloat/
• Music. CDJapan. (n.d.). Retrieved April 14, 2022, from https://www.cdjapan.co.jp/music/
• B.P.Records Official Site. (n.d.). Retrieved April 14, 2022, from https://bpr.banz.jp/pc/
• B.p.records. (n.d.). B.P.RECORDS公式モバイルサイト. Retrieved May 1, 2022, from https://sp.bpr.banz.jp/?artist_code=royz
• Twitter. (n.d.). Twitter. Retrieved May 1, 2022, from https://mobile.twitter.com/royz_official
• Royz_official (@royz_official0928) is on Instagram. (n.d.). Retrieved May 1, 2022, from https://www.instagram.com/royz_official0928/
• Distrokid is the easiest way for musicians to get their music into Spotify, Apple, Apple Music, Amazon, TikTok, Google Play, and more. DistroKid. (n.d.).
Retrieved May 1, 2022, from https://distrokid.com/
• (Phelan), M. P. (2011, July 16). Globalizing visual kei: Visual kei and anime. JaME. Retrieved May 1, 2022, from https://www.jame-
world.com/en/article/93303-globalizing-visual-kei-visual-kei-and-anime.html
• Kinokuniya New York. Kinokuniya USA. (n.d.). Retrieved May 2, 2022, from https://usa.kinokuniya.com/stores-kinokuniya-new-york
• Castle Point Anime Convention 2022. Eventbrite. (n.d.). Retrieved May 2, 2022, from https://www.eventbrite.com/e/castle-point-anime-convention-2022-
tickets-70862348191
• The 10 Japanese Cosmetic Brands You Need To Know: Live Japan Travel Guide. LIVE JAPAN. (n.d.). Retrieved May 2, 2022, from
https://livejapan.com/en/article-a0001774/
• Visual Kei. Japanese Fashion Wikia. (n.d.). Retrieved May 2, 2022, from https://j-fashion.fandom.com/wiki/Visual_Kei