The Marketing Strategy Using By The Organization...

The Marketing Strategy Using By The Organization...
Critically analyse the marketing strategy using by the organization considering aspects of the market
mix such as market positioning,product,pricing and distribution Launched fourteen years ago,
Innocent, which was founded by three Cambridge University graduates, is the UK and Europe's
number one smoothie brand (Burn–Callander, 2013). They started innocent in 1999 after selling
their smoothies at a music festival. They put up a big sign asking people whether they we should
give up our jobs to make smoothies, and put a bin saying 'Yes' and a bin saying 'No' in front of the
stall. Finally, the 'Yes ' bin was full, so they resigned from their jobs and started the business
(innocent – little tasty drinks, 2014a). The company developed from ... Show more content on
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Positioning is the choice of target market and differential advantages.The object is to create and
maintain a distinctive place in the market for a company and its products.(Jobber and
Fahy,2002:116) According to the phychographic segmentation, the customers who buy Innocent
smoothies are well–to do, time poor, health conscious.They do not have enough time to eat various
fruit or to prepare healthy meals. They can be young workers, middle aged people, family that live
in cities and are very busy with them works but are concerned with their health and they want to
consume the right amount of fruit and vegetable per day, and they want to live a healthy life
(StudyMode, 2014). Innocent smoothies are a unique type of brand. Every smoothie they produce is
made from 'fruit and only fruit'. No additives, no preservatives, just fruit. They are the best choice
for customers who want to keep healthy, because all their ingredients are fresh and direct from
trusted sources (HubPages, 2014). For example, smoothies and orange juices are 100% whole
crushed fruits and pure, which contain vitamins, fibre and nutrients. A veg pot provides 3 portions of
vegetables which do not contain a any preservatives, added sugar, additives (innocent – little tasty
drinks, 2014a). What's more, Innocent increase resource efficiency and creating better working
environments in cities where it sources fruit. They use 100 percent recycled bottles and 25 percent
recycled paper for its
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Holden Marketing Mix
Assessment 2 Marketing mix Review and Recommendations Report
My brand is V6 Holden Commodore
Short review about Holden in Australia;–
The history of Holden dates back to 1856 when it started as a saddler business in South Australia.
Today Holden is one of only seven fully–integrated global General Motors operations that designs,
builds and sells vehicles for Australia and the world.
Holden has its headquarters in Port Melbourne, with an engine manufacturing plant on–site and
vehicle manufacturing operations in the northern Adelaide suburb of Elizabeth and it is represented
by more than 300 dealerships nationwide.
Holden's Vehicle Operations produce 45 variants from two architectures, including HSV, from six
vehicle body styles for ... Show more content on Helpwriting.net ...
* Target Audience and Positioning Holden Commodore Target Market is the Loyal Customers who
have bought Holden Commodore Vehicles in the past and still buying it now which is attracting
more people to buy these cars. Holden commodore target market is the young people and the adults
from the middle class in the big markets in the big cities, which everyone can see those cars and buy
it with medium prices. Holden commodore positioning is great in the Australian market comparing
with the other brands cars in the market, people is starting to buy more commodore cars by time
because of their high quality performance and the strong body with the different lifestyle inside the
car from the colours and the leather seats with some other awesome features. Holden commodore
cars are getting more attention than before that because of the new technology used in those cars
which makes the Holden commodore highlighted among the other cars, Holden Commodore started
to gain a greater interest from the female market, by introducing the new Candy Pink option in their
new colour range.
Our loyal customers 69%
* Marketing mix elements
The V6 Holden Commodore safety features (Product)
Marketing mix elements of Holden V6 commodore:Driver front airbag
Certain airbags
Passenger's front airbag

Safety Cell
Side Impact Airbags
Electronic stability

Head and Shoulders
INTRODUCTION:
Head & Shoulders is a brand of anti–dandruff shampoo produced by Procter & Gamble.
Head & Shoulders is world's No.1 anti–dandruff shampoo. A power brand from P&G, this
brand made its debut in India in 1997.
In the highly competitive Indian shampoo market which is estimated to be worth around Rs 1800
crore, Head & Shoulders is a major player in the Anti–Dandruff niche.
The entire shampoo market was dominated by HLL with a whopping market share of around
46%.When the brand was launched in India, the anti dandruff market was in its nascent stage and
dominated by Clinic All Clear. The high profile launch of Head & Shoulders fueled the growth
of this specialty market. Now anti–dandruff segment ... Show more content on Helpwriting.net ...
Secondary data: It is collected from internet. Population: The population consists of all individuals
in the age group of 20–35 and 35 and above residing in the areas between Kormangala and
Konankunte. Sample Frame: – All the questionnaires were filled over period from 20th July, 2009
onwards till , 10th August 2009. Sample Unit: – Individual Respondents Analysis of data:– Analysis
of data is done with the help of percentage. Presentation of Tabulated data:– In order to present the
data tables, percentage bar diagrams and pie diagrams are used. Sample Design: – Sample design is
Judgemental sampling where the researcher uses his/her judgement to select the respondents. This
type of sampling design is used due to time constraints. Limitations of the study * Since the survey
was conducted in just two weeks there was not enough time to cover the entire Bangalore city,
therefore the survey may not give 100% accuracy.
SURVEY ANALYSIS
1. What is the reason behind using shampoo?
Analysis: It is Observed that the Consumer purchase Shampoo mainly because of Dandruff and dry
hair. The proportion of users using Shampoos to solve other problems like Oily hair, Itchiness and
Hair fall are evenly distributed. 2. What influences you to buy your preferred brand of Shampoo?
Analysis: It is observed that Advertisements and self experience play a major role in buying a
particular brand of Shampoo.
3. Which brand of Shampoo do you

Cover Sheet For Submission Of A Work For Assessment
Cover sheet for submission of work for assessment
UNIT DETAILS
Unit name
Fundamentals of Marketing Class day/time Wednesday / 2.30pm Office use only
Unit code MKT10007 Assignment no. 1 Due date Friday 19th August
Name of lecturer/teacher Mr Gordon Campbell
Tutor/marker's name Ms Shamain Wickramasinghe Faculty or school date stamp
STUDENT(S)
Family Name(s) Given Name(s) Student ID Number(s)
(1) Kushani Gunawardana 100028905
(2)
(3)
(4)
(5)
(6)
DECLARATION AND STATEMENT OF AUTHORSHIP
1. I/we have not impersonated, or allowed myself/ourselves to be impersonated by any person for
the purposes of this assessment.
2. This assessment is my/our original work and no part of it has been copied from any other source
... Show more content on Helpwriting.net ...
Plagiarism occurs when the origin of the material used is not appropriately cited.
Student signature/s
I/we declare that I/we have read and understood the declaration and statement of authorship.
(1) Kushani (4)
(2) (5)
(3) (6)
________________________________________
Further information relating to the penalties for plagiarism, which range from a formal caution to
expulsion from the University is contained on the Current Students website at
www.swin.edu.au/student/
Copies of this form can be downloaded from the Student Forms web page at
www.swinburne.edu.au/studentforms/ PAGE 1 OF 1

1.0 Introduction to the Report
This report demonstrate how Kraft cheese cheddar behave to impress consumer decisions to
purchase using the Marketing Mix strategy. This report also clarify and investigate the current brand
environment and the reliability of the Marketing Mix. The Marketing Mix contain four Ps and
Brand position is the area that live in the customer's mind. This report discuss the purchase at the
Woolworths super market in Roxburgh Park on 8/11/2016.
2. Analysis of the Marketing Mix and the Brand Positioning
2.1 The product and the product category
The Kraft cheese cheddar product is a cheese; a cheddar has more flavour and it is hard. This
product go with the 'savoury spread' category.
2.2 The 4Ps
2.2.1

Paint Learning Experience
Why did you choose this particular photo to represent your Learning Experience?
I chose this photo because the children truly enjoyed being able to do whatever they wanted with the
paint; K really wanted to pour some of the paint directly onto the paper.
What the photograph makes visible about the worth of process–oriented, open–ended work for both
arts and social studies for preschool children?
When children have the freedom to express themselves through a material, they will be more likely
to fully enjoy and participate in the activity; if I had told K no, she may have lost interest in the
painting activity.
Paint Learning Experience
Purpose: The purpose of this experience was to allow the children to experiment with paint. The
children at my field site love to paint, but they do not get to very ... Show more content on
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The children learned that painting could be fun when you create your own different colors. They
also learned that if you mix black into your color the new color would be very dark. They also
learned that if they mixed all of the colors together, it turned into a gray color.
What did the children learn about themselves? The children learned that they enjoyed mixing paint.
They learned that they could make their favorite color by mixing the different colors together. They
also learned that they could express themselves through the colors they mixed, and the pictures they
created.
What did the children learn about each other? The children learned about sharing because I only
provided one brush of each size. The children also learned about the similarities and differences
between them through their paintings.
What did you learn about the children? I learned that they are very capable of having a conversation
with each other about the choices they made when painting their pictures. I also learned that the
children really enjoy painting when they have the freedom to mix the colors and paint whatever they

Mixed Substances Lab Report
In the lab titled "Mixed Substances," our objective was to see how properties of individual
substances compare with properties of mixed substances. A mixture is a combination of two or more
substances that are mixed physically but not chemically. For example, trail mix would be a mixture
due to the dissimilar parts combined physically. There are two types of mixtures, homogeneous and
heterogeneous. Homogeneous mixtures are uniform in structure or composition. An example of a
homogeneous mixture would be milk or a popsicle because you could not see the different parts.
Heterogeneous mixtures have consistencies of dissimilar parts such as pizza or salad. The
hypothesis of the experiment was that the cornstarch would mix with the water to make ... Show
more content on Helpwriting.net ...
The water did not mix with the oil but the water did mix with the blue food coloring making the
water remain clear but blue. The oil is more dense than the water making the oil float to the top
while the water stays on the the bottom of the glass. When the group flipped the container upside–
down, the oil moved through the water and rose back up to the top of the container. The water had
the less density due to it sitting on the bottom of the container while the oil stayed on the surface of
the water.
If soap was added to the experiment, I think that they would mix because soap is what breaks the oil
when washing dishes because they have around the same densities. The mixture was a
heterogeneous mixture because you could see the dissimilar parts (the oil and the water). The
hypothesis was correct because the oil never mixed with the water and the oil was always on top of
the water. If I could do this experiment again, I would use seawater to see how the oil would react
with

Impact Of The 5 P ' S Mareting Essay
THE IMPACT OF THE 5 P'S MARETING MIX IN ATTAINING COMPETITVE ADVANTAGE
IN THE HOSPITALITY INDUSTRY IN KENYA
CHAPTER ONE
1.0 INTRODUCTION
The hospitality sector is one of the fastest growing sectors globally. With the rising demand in the
sector, the competition amongst players has increased. It is a global market as tourists can choose to
go to any destination from the desert to the arctic to the tropical environments. With the decline in
the Kenya's hospitality industry market in the past two years, , Kenyan hospitality needs to have
aggressive advertising as the economy stabilizes so as to get the share of the tourists that shall be
looking to visit Africa. There has been a growth in the global industry signified by the growth in
upcoming international hotels, restaurants as well as lodges in the tourist attracting regions. This
therefore signifies an increase in competition for the Kenyan hospitality industry. With the ever
increasing competition, since the supply of the hospitality industry has increased, the players in this
industry require to have strong competitive marketing strategies to attract the tourists to their
business. Also as stated by the SA Commercial Prop News, there is potential growth for the Kenyan
market in the next four years. This research shall be carried out to study how the marketing mix
shall help the hospitality industry gain competitive advantage to attract the global tourists and at
large grow the hospitality industry in Kenya. (Hospitality

Kristen's Cookies Case Study Solutions
Case Report: Kristen's Cookie Company
1. Assuming that the order contains a dozen of cookies, the time to take a rush order is the sum of
cycle times for each activity: 0+6+2+9+1+0+5+2+1=26 min.
2. Assuming a two dozens order, we have to consider that for the first dozen, my roommate can start
backing after I have spooned the cookies on the tray. However when backing the second order he
simultaneously cools and then packs the cookies from the first order. I can start mixing the second
batch without waiting for the first–batch process to be completed (she starts washing out the bowl as
soon as she finishes filling the tray). Thus, to fill a complete order for two dozens of cookies will be
36 min (see Gantt chart in the appendix). So ... Show more content on Helpwriting.net ...
Thus we get 6+2*(2+1+2)+1=17 min of valuable time for two orders. For three orders we get 6+3*
(2+1+2)+1=22 min of valuable time. A further assumption is that the costs of my and my
roommate's time are L per hour, then the average costs for the first dozen are: (12/60)*L= 0,2L, for
the second dozen: ((17/60)*L)/2=0,142L, for the third dozen: ((22/60)*L)/3=0,122. We see that the
costs for each the second and the third dozens are less than for the first. Thus, we can give discount
on orders for more than one dozen. These can be for the first dozen up to (0,2–0.141)*L=0.058L for
the second dozen, and (0,2–0,122)*L=0,078L for the third order.
In the case of more than 3 dozens of cookies we have to consider the fact that the mixing bowl can
only hold for up to three dozens of cookies. Thus, we have 12+4*(2+1+2)+1=33 min of valuable
time with costs of ((33/60)*L)/4=0,1375. So the maximum is reached when we produce up to 3
dozens, but we should give discounts on 3+ orders, too.
5. As the Gantt diagram shows the electric mixer is not used for a long time within the process, so
only one mixer is needed. Buying a new one will not increase the productivity of the process. The
number of baking trays equals the maximum number of trays you will be using at any time. The
highest volume of production is if three–dozen orders are produced continuously (s. Gantt diagram).
The three activities that require a tray are filling the tray, baking and

Marketing And Service Management : Mercedes Benz
MARKETING AND SERVICE MANAGEMENT
FATIMA MOHAMMED DANMADAMI
@OO431319
GLOBAL MANAGEMENT
MODULE SUPERVISOR: DR. PETER REEVES
Mercedes Benz marketing mix in Nigeria
TABLE OF CONTENT
Cover page..........................................................................................1
Abstract...............................................................................................2
SECTION A
Introduction...........................................................................................
Marketing..............................................................................................
Marketing mix........................................................................................
Price
Product
Place
Promotion
SECTION B
Mercedes Benz marking mix in Nigeria
Price
Product
Place
Promotion
Conclusion
References
ABSTRACT
This report attempts to critically examine the various marketing analysis from past research works
and journals using Mercedes Benz for evaluation purposes with focus on Nigeria as a case study.
For easy understanding, it is divided into two sections. The first section will examine how the
company might have applied the marketing mix theories using suitable academic texts. The second

part of the report tends to investigate the marketing mix strategies adopted by Mercedes Benz in
Nigeria. This part also gives an insight on some of the modus operandi of the company procedure in
cutting across its customers, some of the company's strengths and weaknesses using the SWOT
analysis.
INTRODUCTION
The coming of the 19th century witnessed

Marketing Mix Can Attract and Satisfy Target Markets
I. INTRODUCTION THE HISTORY OF MARKETING MIX
The term "marketing mix" was coined in 1953 by Neil Borden in his American Marketing
Association presidential address. However, this was actually a reformulation of an earlier idea by
his associate, James Culliton, who in 1948 described the role of the marketing manager as a "mixer
of ingredients", who sometimes follows recipes prepared by others, sometimes prepares his own
recipe as he goes along, sometimes adapts a recipe from immediately available ingredients, and at
other times invents new ingredients no one else has tried. A prominent marketer, E. Jerome
McCarthy, proposed a Four P classification in 1960, which has seen wide use.
II. BODY ... Show more content on Helpwriting.net ...
As with consumer durables, the marketing of almost all industrial products also involves pos–sales
servicing" (Martin L. Bell, Marketing Concepts and Strategy, 2nd Edition, 2000).
PRODUCT DESIGN DECISIONS
The seller must make the desiring advantages into an existing merchandise with features and
attributes that will supply the designed fulfillment of a greater quality than competitive products.
But benefits and features are different. Features are the material or non material attributes given the
product by its designer. Benefits are the successful dealing to the costumer problems of needs given
by the product according to Boyd, Walker, Mullins & Larrénché in Marketing Management, 5th
Edition (2005). "Standardization protects buyers, saves their time and energy on the selection of
goods, provides for economies in buying, reduces fraud and mispresentation of goods and helps to
educate buyers". (Shirley I. Mendoza, 2003). "The essence of marketing is in developing products
such as a new technologically advanced adhesive to meet buyers' needs. A product is a good service,
or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers and is
receiving in exchange for money or some other unit of value, tangible attributes include physical
characteristics such as color or sweetness, and intangible attributes includes becoming healthier.
Hence, a product includes the breakfast cereal you eat, the accountant who fills

Kristen s Cookie Company Case Study Essay
Kristen's Cookie Company
Here is the Process Flow Diagram:
The whole process throughput time of making a dozen of cookies is 26 minutes. It takes washing,
mixing and spooning 8 minutes to make a dozen of cookies. And preparation and bake time totally
are 10 minutes. The final step of cooling, packing and accepting payment of cookies takes
roommate 8 minutes to finish the cycle. Assume the night capacity is 4 hours, so Kristen and
roommate have 240 minutes operating time. Since the oven only holds one tray, the second dozen
takes an additional 10 minutes to bake. For example, first dozen of cookies take 26 minutes to make,
second dozen of cookies take 36 minutes to make and third dozen of cookies take 46 minutes to
make. So we can ... Show more content on Helpwriting.net ...
Although the oven only holds one tray per time, it takes 6 minutes to washing and mixing steps. So
we still need 3 trays to be well–prepare. The bottleneck operation would be the speed of operation,
which is time you spend in preparing and baking. The speed with which you can produce cookies
depends on the cycle time of baking. If we can rent another oven, it will increase our efficiency in
order to make more cookies with lower cost. Because mixer can mix ingredients for up to three
dozens cookies, each oven can hold a tray per time. This change would give us solution for
production constraints. After increasing capacity of oven, it will make us start our new orders every
5 minutes and 7.5 dozens per hour. So we are willing to pay $200–$300 to rent an extra oven. If we
choose to run business without Kristen, her time for one dozen cookies becomes 12 minutes. It will
become the labor bottleneck. If the order contains two dozens or more, Kristen's time for this order
becomes 17 minutes and 22 minutes for 3 dozens. For the delay time, there is no need to offer a rate
to rush order. Because of our constrains, previous order can be finished on time. We can promise
delivery within the campus from 10am to 5pm. Because this period of time would be acceptable for
part–time student. We can use message to notify our customers when orders are ready. What we

Analyzing The Target Market, Segment, Competitor Product...
The aim of the report is to research, define and analyse the target market, segment, competitor
product and marketing mix as they are important prior to the product launching.
The product is designed to monitor and assist patients recovering from arthritis and early stage
dementia live independently with focus on people who can still perform their daily activities with no
support required.
Lipm wearable devices customers are categorised into various groups patients recovering from
Arthritics, patients with early stage dementia, patients with both arthritics and early stage dementia
and elderly people who want to live independent and elderly people living in care homes.
The marketing objectives is to create awareness for the limp wearable ... Show more content on
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The advertisements will be in Age UK website , campaigns will be accrued out in local community
and partnership with arthritics care UK and pharmaceutical company such as Boots and Lloyds
pharmacy.
Grass root method of advertising such as coupon will be given to customers who buys the products
as economic incentive as the coupon will has the added force of attracting new customers.
The main market is United kingdom the implementation of the strategy will take place in Cornwall
as it has largest number for elderly people from age 65. As the product sales increases plans are
developed to expand to Europe.
The price is set to a penetrating price of £90 ti be increased to £150 customers add more features to
their product . An estimate of 50% profit margin is to be achieved as the marketing force on direct
sales and or campaigns will be carried out on low cost .
1. Strategic objectives
1.1. Vision statement
To be reckon with as innovative technology solution provider.
1.2. Mission statement
To produce product that allows Independent living with peace of mind.
1.3. Objectives
The product is designed to monitor and assist patients recovering from arthritis and early stage
dementia. This is to allow them live independently at these stage of their life with focus on people
who can still perform their daily activities without need for support.
The marketing objectives is to create awareness for the lipm wearable device and to identify the
market

The Marketing Strategies That Beats By Dre
Student's name
Tutor's name
Course tittle
Institution
Date
Contents
Executive summery.........................................................................................3
Introduction.................................................................................................3
Background.................................................................................................4
Porters five forces analysis...............................................................................5
Porters Five Forces Analysis in the Premium Headphones Market............................6
Marketing Mix Analysis of Beats by Dre .........................................................5–6
The Ansoff Growth Matrix...........................................................................6–7
Conclusion................................................................................................7
References................................................................................................8
Executive summery
This article purposes to highlight the marketing strategies that Beats by Dre has used to become as
successful as it is. The history and ... Show more content on Helpwriting.net ...
Dre. The organization has authorized sound engineering to different organizations for utilization in
their own particular items including Chrysler and HTC, and ventured into the online music industry
with its twenty twelve buy of MOG, and the consequent dispatch of an in–house music streaming
administration known as Beats Music. Beats ' prominence was basically impacted by its promoting
practices, fixated on item position and marking manages that were possible because of Iovine 's
expertise.
In the year two thousand and twelve, NPD Group reported that Beats ' piece of the pie was sixty
four percent in the United States for headphones valued higher than a hundred dollars, and the brand
was esteemed at one billion U.S dollars in September twenty thirteen (Neate, 2013). For a period,
the organization was largely claimed by Taiwanese cell phone creator HTC. The organization
diminished its stake to twenty five percent in the year two thousand and twelve, and sold its
remaining stake over to the organization in two thousand and thirteen. Simultaneously, Carlyle
Group supplanted HTC as a minority shareholder, amid the final months of two thousand and
thirteen. On August the first this year, Apple Inc. procured Beats for three billion dollars in a money
and stock arrangement, denoting the biggest obtainer in the organization 's history. The organization

was formally settled in the year 2008.
Porters Five Forces

Beer Industry Austlia Market Mix Essay
The
Beer Industry
Table of Content
1. Executive summary 2. Content 3. Micro Environment 1. Organization 2. Suppliers 3. Marketing
intermediaries 4. Customers 5. Competitors 6. Publics 4. Macro Environment 1. Demography 2.
Economic Environment 3. Natural Environment 4. Technological Environment 5. Political
Environment 6. Cultural Environment 5. Product Strategies 6. Place Strategies 7. Promotion
Strategies 8. Price Strategies 9. Conclusion
1. Executive summary
The beer industry has been around for centuries and is still growing strong as to date. This report
talks about the macro and microenvironment and the 4 P's of ... Show more content on
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All these activities may end up adding to the cost of the product. For example, certain companies
may feel that hiring a third party to move their goods from place to place is cheaper and certain
company prefer to do it themselves and may lead to slightly higher cost. Organization usually hires
advertising agents to come up with advertisements to promote their product to the public to create
awareness and this can be very costly.
As such in the beer industry, advertising is a very important thing as there are many competitors out
there and they more popular your product is the more channels of distribution may get created as
pubs, clubs and stores will start to stock up their goods as they are well received by the customers
and increases their revenues. The beer industry depends strongly on pubs, clubs and supermarkets as
they are places where people usually hang out for a drink or purchase cartons of beer home and if
the number of clubs or pubs are to drop, the beer industry have to find ways to promote awareness
of their products to the public. And if there were to be a drop in super markets, the distribution of
beer to the consumers will drop too.
3.4 Customers
Studying the customer market is a very important task as they are the one that buys your product.

There are 5 types of market, the consumer market, business market, reseller market, government
market and

Marketing Strategy : Target Market And A Related Market Mix
Marketing Strategy
Market Strategy is a term that is shown in the Essentials of Marketing (Perreault, Cannon,
McCarthy). According to the book a marketing strategy specifies a target market and a related
market mix. When a company comes together to set a goal and also plan what their next step and
vision they want their company to have in the nearest future they use marketing strategy to pick out
their target and what they will need to create to draw in new customers. Marketing strategy also
focuses on one specific product and a specific market they want their produce to be available to that
they believe would fly off the shelves so they could reach their goals. In a company like Samsung,
the marketing strategy could play a big role in the improving the company's sale. When a company
have a new vision or re–modify their old vision for their company they tend to improve their
countries creativities. The improvement in they could lead to gaining new consumers and might
even lead to tapping into new market.
Cultural and Social Environment
The cultural and social environment is found in chapter 3 of our textbook, Essentials of Marketing:
A Marketing Strategy Planning Approach. It is described as a marketing tool that looks into how and
why society lives and behaves as they do. This data shows how consumer purchases eventually
affect the economic, political, and legal environments. (Perreault, Cannon, McCarthy)
In our company, Samsung, the cultural and social environment is

The Marketing Mix Of Pepsi
Marketing Mix of Coca–Cola and Pepsi
One of the fiercest battles between brands through the years is the battle between Coke and Pepsi.
How effectively these brands market their products determine their market share. We learned in our
lesson that a brands marketing strategy is comprised several components called a marketing mix.
The marketing mix is composed of four areas; product, price, placement and promotion. Through
many years of success and failure these brands are ripe with illustrations of marketing successes and
failures. It is my desire to draw from these examples and describe each brands marketing mix. Let's
start with PepsiCo.
Product in the PepsiCo marketing mix
The marketing mix of PepsiCo (4P) is aimed at its wide range of products which have evolved over
time. This is mostly due to acquisitions of companies with different products bringing them all
together under the PepsiCo brand. Many of PepsiCo's current brands and products have been added
to the product mix via acquisitions. For example, snack products were added after Pepsi–Cola
acquired Frito–Lay in 1965 forming a new company PepsiCo (Our–History). Because it is a global
company the differences between the markets also require changes to the marketing mix in each of
its target markets. ... Show more content on Helpwriting.net ...
The places of distribution and sale are considered in this element of the marketing mix. Coke
distributes its products through retail stores and wholesalers. Most Coke products are available from
retailers, such as supermarkets, grocery stores and convenience stores. Coke also sells wholesale to
regional bottlers, restaurants and convenience store chains that distribute their products at soda
fountains or by the glass at restaurants. For a time most of the bottlers were company owned but the
company is refranchising all of their bottling operations (Five Strategic

Case Study Of Vodacom Lesotho
The information shown in the table above, shows clearly that Vodacom Lesotho is growing sig–
nificantly with each succeeding year. This could be interpreted as clear evidence of the success of
the marketing mix strategy used by the company.
Notes:
Total customers are based on the total number of mobile customers registered on Vodacom's
network, who have not been disconnected, including inactive customers, as at the end of the pe–riod
indicated.
When we look at the trend in the figures for Active customers and Mobile SIM penetration % we
can see that they increase rapidly each year. These two figures reflect an increase in the number of
customers each year. The information in this graph also shows Vodacom's success in manipu–lating
it's marketing mix so that it attracts more customers. The company was successful enough to reach a
maximum of 1.3 million active customers in 2014 from 0.7 million in 2010. It also moved from
41% to 82% mobile SIM penetration percentage from 2010 to 2014 which also illus–trates the
growth of the company each year. The Shareholding % shows the amount of shares owned by
Vodacom Group each year.Market share is the amount that a ... Show more content on
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From this information, I conclude that the marketing mix employed by Vodacom Lesotho Limited
did indeed propel its growth. I have found that through its marketing mix Vodacom was able to buy
good quality products to sell to its customers, use different promo–tion techniques to
market/promotion their products and services, use different pricing strategies to attract more
customers and use its distribution channels to distribute good and ensure that they reach respective
customers. All this together helped the company to generate its good image and sell its products
successfully and profitability. Without using the appropriate marketing mix growth would be very
difficult to achieve if not

Global Marketing Strategy And Its Effect On Firm Performance
Businesses that wish to operate on a global scale must consider national cultures because of the four
Ps of marketing. If a company wants to be successful on a global scale they must know how much it
will cost to operate, what product they will be selling, how they will promote it, and where they will
be operating in different areas. They will need to know if they will adapt to the market or keep the
same business strategy they already have depending on different cultures.
In order to implement the four Ps you must understand different cultures or risk failing. There are
many things that need to be considered but I believe the marketing aspect should be prioritized.
"Many researchers argue that global marketing strategy plays a critical role in determining a firm's
performance in the global market" (Zou and Cavusgil 41).
As the reading states, "The GMS: A Broad Conceptualization of Global Marketing Strategy and its
Effect on Firm Performance," businesses must form a global marketing strategy. Businesses need to
be concerned with the relationship among the firm's marketing procedures across countries instead
of focusing on a single country. They must aim to improve overall performance on a global basis. A
lot of hard work goes into this. In order to be successful in other places of the world you need to
find what the customers want, where they shop, figure out how to produce the item at a price that
represents value to them, and get it all to come together at the right

Demonstration Speech
Specific Purpose: To demonstrate to my audience how to make dirt pudding or as some people call
it a garbage can desert.
Central Idea: By following many simple steps, making dirt pudding can be made easily in your
home.
|LEFT COLUMN |MIDDLE COLUMN |RIGHT COLUMN |
| |INTRODUCTION | |
|Attention: |There are a lot of odd recipes out there, such as Puppy Chow, Lavender Truffles, and
Sauerkraut | |
| |cupcakes. ... Show more content on Helpwriting.net ...
|(Show the ingredients |
| |There are several ingredients needed to complete making this dessert. |and utensils picture on|
| |The first item is one pound of Oreo

Case Study: Infiniti
Q1: There are numbers of aims of the promotional activities can be summarized in: introduce new
products or services to the market which helps the consumers to define their need in order to fill it
by purchase. In addition, by the promotional activities, the organization will increase the brand
awareness in consumers mind, and make them more conscious about the brand and its products and
services. Moreover, the organization wants the customer to have a good image of its brand, which
leads to change the consumers attitude by let them choose their brand instead of others. When the
category need and brand awareness is certain, and the brand attitude is appropriate, then they will
decide to buy the product. So the organization must be ready. The ... Show more content on
Helpwriting.net ...
It established in the U.S in 1989. Infiniti produces many kinds of luxury performance car, crossover,
coupe and sport utility vehicles. Today, there is a strong competition in luxury cars market, so
Infiniti ought to make innovative and creative strategies to survive in the market and it found that
Formula One is such a strategy to create a global awareness of its brand. Furthermore, Infiniti needs
a high visibility platform to display the brand by applying marketing platform, which in turn
increases the awareness of brand and leads to purchase. Infiniti's partnering with Sebastian Vettel
and Red Bull Racing enable it to reach global scale. Moreover, F1 racing has a huge audience all
over the world, so this would be a great chance for Infiniti to show its high performance cars and
technology. Sebastian vettel in the youngest F1 car driver in the world, helped infiniti to design a
new model of cars to show the strength of the brand and its capability. There are a set of marketing
strategies can help to achieve targets and goals. Infinities objectives include increase its global brand
awareness, enter new markets and increase its market shares in new and existing market. Then when
market expended, Infiniti's growth strategy will focus more on countries which have high–demand
on the luxury cars, such as China. Today, Infiniti have 450 centers in 47 countries and its growth
strategy will increase the range of product from 7 to at least 10 products in more than 70 markets.
Infiniti aims to have more than 800 Centers by 2016, which will resolute in achieving 10% share of
the luxury cars market. In order to achieve the pervious objectives, Infiniti needs to engage with
many target groups as media, potential dealers and customers. The main element of Infiniti's
marketing strategy is about F1, as it was the main partner to Red Bull Racing, and announced that it
will be a main

Hot Chocolate Cookies Essay
The name of the recipe I will be making is Mexican hot chocolate cookies. The reason I chose
Mexican hot chocolate cookies is I find this cookie super unique in taste and texture compared to
other cookies. It is fairly simple to make. I learned how to make these cookies with my mother. It
was not for a special occasion, we just wanted to try a new recipe. Our family often packages the
cookies, three per bag, to take to the military base and distribute to the security forces folks on duty.
They really appreciate being thought of. They often tease my mother saying it has been too long
since she brought them by. There are stories of people hiding them from their spouse or family
members. The recipe originally appeared on Martha Stewart's website. My mother made some
changes to the recipe along the way. It is best to gather all of the ingredients and equipment before
you begin to prepare the recipe. One important tip is to set the butter on the counter for twenty
minutes before starting the recipe. We learned quickly that the temperature of the butter plays a big
role in how the cookies turn out. Consequently, if the butter is too warm the cookies spread out
while baking. We determined that somewhere between twenty and thirty minutes is best. The
equipment needed for this recipe is: Equipment: parchment paper, a medium size bowl, a large
bowl, a hand mixer or stand mixer, mixing spoon, measuring spoons, sifter, spatula, cookie scoop,
fork and two cookie sheets. The

Difference Between Homogeneous And Heterogeneous Mixture
We have heard the term mixture in our Chemistry books or in the kitchen, But what the mixture
exactly is? A mixture is an outcome of combining two or more substances without any fixed ratio
and such approach that there is no chemical reaction occurs between them.
The mixture is classified into two categories, Homogeneous mixture, and heterogeneous mixture.
On mixing up the component substances retain their own identities and properties. Mixtures do not
have a fixed composition.
In this article of Tape daily, we will try to subdue the confusion about what is the difference between
homogeneous and heterogeneous mixture.
Homogeneous Mixture
A mixture that has a uniform composition throughout is called the homogeneous mixture. In a
homogeneous mixture, the components are consistently ... Show more content on Helpwriting.net ...
Similarly, how can we identify that the mixture is heterogeneous?
A heterogeneous mixture consists of substances that can be easily separated. In heterogeneous
mixture, the substances are not dissolved thoroughly and each component has its own property,
therefore, components can be separated out easily.
What if we dissolve some sand in the water? After a while, all the sand particles would be settled
down at the bottom of the water and we can recognize them separately. So we would call this
mixture a heterogeneous mixture.
Pizza, one the most lovable food in the world is also a perfect example of heterogeneous mixture.
Just by casting a glance at pizza we can easily recognize its ingredients like cheese, pepperoni,
mushrooms, olives and chicken etc.
Some of the examples of heterogeneous mixture are
Fruit loop cereal
Nuts in a bowl
Rock in the sand at beach
Smog
Salad

Soil
Wood
Oil in water
Main Difference between Homogeneous and Heterogeneous mixture
Suppose you are given a mixture and you are asked to recognize whether this mixture is
homogeneous or

Marketing Strategy : Target Markets And The Marking Mix
It is very important for retailers to define their target markets and decide the types of strategies that
they will use to serve their markets as well. Organizations can become very competitive when trying
to separate themselves from one another and come up with different ways to attract the most reliable
customers. The third step in the marketing planning process is to develop marketing strategies:
target markets and the marking mix. In this process "marketing managers develop their actual
marketing strategies–that is they make decisions about what activities they must accomplish to
achieve the marketing objectives." (Solomon, Marshall, and Stuart 82) The type of marketing
strategy that a retailor develops is based on their products, policies, and design. Therefore, it is
essential for managers to advance their marketing strategies over other organizations to ensure that
they are not the same as their competitors. Different types of organizations develop different types
of strategies for success. For example, Nordstrom is a type of company that has different products,
policies, and designs than other retail stores. "Nordstrom, Inc. is a leading fashion specialty retailer
offering compelling clothing, shoes and accessories for men, women and children. Since 1901, we
've been committed to providing our customers with the best possible service–and to improving it
every day." (About Nordstrom) Most marketing strategies and decisions fall into the four categories
of product,

Creating An Edible Gingerbread House
For many years, gingerbread houses have been made by families during Christmas season, as part of
Christmas festivities. Families gather around the table go bake and decorate gingerbread houses and
eat gingerbread cookies (Avey 2013). Some even participate in very competitive gingerbread house–
making competitions. While these houses are very elaborate and take hours and hours of very hard
work, basic gingerbread houses are very easy to make and decorate (Bauer).
When creating an edible gingerbread house, the first step that needs to be completed is to gather all
of the materials needed to build and decorate the house. The materials needed are: half a cup (1
stick) of room temperature butter, half a cup of dark brown sugar, one fourth of a cup of light
molasses or dark corn syrup, one tablespoon of cinnamon, one tablespoon of ground ginger, one and
a half teaspoons of ground cloves, one teaspoon of baking soda, two cups of white all–purpose flour,
two tablespoons of water, white chocolate, one pound of powdered sugar, two large white eggs, one
teaspoon of vanilla, assorted candies, rimless cookie sheet, pastry bag (for icing), straight edged
knife, thick paper, pencil, ruler, and scissors. Candies are going to be used to decorate the house and
should be chosen wisely (Food Network).
Now the gingerbread for the gingerbread house can be started on. First, the butter should be
creamed in a large mixing bowl. After the butter is creamed, the brown sugar, molasses, cinnamon,

Coffee Shake Recipe
What Are Some Coffee Shake Recipe Tips?
Before you start here's what you need to know, coffee shake recipes all have a base of espresso,
milk, simple syrup and ice. To make the coffee flavor bolder you have a choice of decreasing the fat
content of your milk or adding more espresso. To make the shake more kid friendly use coffee ice
cream and nix the espresso. Keep in mind when mixing different syrups measure carefully so you
don't end up with a sugary mess; use a separate glass for your syrups until blended to the perfect
flavor balance and then gradually add your syrup mixture to your coffee shake recipe.
How Do You Make Coffee Shake Recipes Healthy?
You can simply substitute dairy milk for a non–GMO alternative milk (e.g. soy, almond, coconut,
etc.) and decrease your sugar intake by getting rid of the syrups in favor of flavored liquid stevia.
Another great idea is to substitute frozen bananas for ice, which makes the shake creamier and can
give your metabolism a boost. ... Show more content on Helpwriting.net ...
Place this mixture inside of a blender until completely smooth.
Calories are 150 total and it makes 2 servings.
How Do You Make Coffee Shakes More Adult Friendly?
To make the shake for adults simply replace the espresso for a coffee liqueur. Mudslides are a
popular alcoholic coffee shake recipe on most restaurant menus and super easy to make at home.
Take 4 ounces of coffee liqueur, 4 ounces of Vodka, 4 ounces of Irish crème, 4 ounces of heavy
cream and 2 cups of ice. Place all the ingredients inside a blender and mix until it has an ice cream
shake consistency.
Swirl chocolate syrup artistically into a glass before spooning in the coffee mixture and top with
whip cream and more chocolate syrup or pour a shot of espresso over the top and

Marketing Mix : The Market Mix Essay
MARKETING MIX – RESTAURANTS
The marketer has conventionally been seen as the mixer of ingredients. Various value creating
elements are condensed in the form of a product. According to the marketing mix concept by
McCarthy, the marketer mixed the ingredients of product, the physical goods and its ingredients;
price or sacrifice that a customer is supposed to make – both monetary and non–monetary; the
product availability in right quantity and right time; and finally product information, persuasion and
imagery. The success of a marketer depends on how judiciously these ingredients are mixed.
One way of judging the adequacy of marketing mix that has been conceptualised in the context of
goods marketing is that when a customer is satisfied or dissatisfied with a good product, both can be
traced to the assembly of the ingredients by the marketer.
When a buyer chooses a product 'A' over the other 'B', it means that the value offered by the product
matches with that sought by the customer. It is important to find out why 'A' is thought to be more
desirable.
PRODUCT
The product in the case of the restaurant basically consists of its tangible and intangible features. Its
tangible or physical characteristics include:
the quality of foods and beverages produced and served,
the restaurant décor,
table arrangements,
menu design,
portion sizes,
life cycle, etc
The intangible features of the product are those that satisfy the feelings of the customer i.e.
The

Marketing Mix Of Gionee Smartphones
Marketing Mix Analysis of Gionee Smartphones
Kashyap Pd. Marahatta
BUS 510 Marketing Management
Professor: Dr. Geraldine Goodstone & Mr. Krishna Khanal
Westcliff University
25/09/2016
Abstract
This paper intends to briefly analyze the marketing mix of Gionee smartphones. Despite the many
changes that marketing mix has gone through, from four Ps to four As or from four Ps to four Cs,
the marketing mix basically consists of product mix, price mix, promotion mix and place mix. This
paper would be focusing on the basic marketing mix i.e the four Ps.
Marketing Mix Analysis of Gionee Smartphones
When we talk about a product, its sales and cost is directly affected by each of the components of
the marketing mix (Kotler, 1964). As it affects the overall functioning and sustainability of a
company or brand, it is very much essential to have a sound knowledge of the marketing mix. Even
though with the passage of time, many theories regarding the addition of many components in the
marketing mix have evolved (Waterschoot & Blute, 1992) but the foundation was laid with the
components generally known as the four Ps, i.e. product, price promotion and place. Gionee, here is
being analysed on the very components of the marketing mix.
Product
When talking about the product mix, there are various sub–components associated with it. These
components are features/ specifications, brand name, design, technology, etc. Talking about the
product range of Gionee, 80% of its

The Invention Of A Handheld Electric Mixer
In the beginning of time mixers were not electrical like they are now a days really easy for people to
use. The egg beaters were hand cranked, Hand cranks don't require electricity, there is a handle you
hold it with and a little knob that you twist so it could mix the ingredients together. In 1856, a
Maryland Tinner named Ralph Collier was the man who invented hand cranked egg beaters. The
hand cranked egg beaters were used by hand nothing electrical in them, but a more years went by
people started inventing so much more mixers and they were electrical of different kind. A handheld
electric mixer is basically an electrical mixer that has a handle and someone holds it while the mixer
is mixing the eggs and other things. Mixers are of course something used in the kitchen and only the
kitchen. People or chiefs use it for baking because it makes the dough in a better smoother texture
than if it was hand mixed. A classical American mixer brand is Dover stamping company, the
company bought the patent egg beaters in 1859. An American man named Rufus Eastman invented
the first mixer which was in 1885. The first man to invent electric mixer was named Herbert
Johnson that was in 1908. His whole idea started from basically watching television, there was a
baker who was making dough with a spoon that is how his idea was formed. There were electrical
mixers before but they were hand mixers that used electricity. The electric mixes he made were
mostly for bakers with experience and

Mkt421 Marketing Mix
University of Phoenix
MKT421 – Marketing Mix
The marketing mix is comprised of four basic marketing strategies. The four strategies, which
include product, place, price, and promotion, involve the decisions that a business must make to
succeed. The marketing mix is reliant on how clear and defined the business' target market is and
how well the company directs the strategies towards its targeted market (Glenco McGraw–Hill, 3rd
Edition). This paper will further define marketing mix, the four strategies, and conclude with a
description of how the four strategies affect Polaroid's decision to market the I–Zone camera. Once
the targeted market is clearly identified, a company is able to satisfactorily apply the four market
mix ... Show more content on Helpwriting.net ...
www.conns.com Cost–plus profit pricing is used when a company adds the desired profit to the cost
related to the product manufacturing. This price practicing is often used by city works. The third
pricing alternative is value pricing. A company has the ability to base price on the value it provides
to customers. Value pricing is often related to companies who provide innovative and creative
technology advances (Glenco McGraw–Hill, 3rd Edition). For the I–Zone, Polaroid used a
combination of cost–plus–profit and value pricing. The company marketed the I–Zone at a
suggested retail price of $24.99, which included a trail pack of six exposure sticker film and two AA
batteries. Polaroid's Pocket Film has a suggested retail price of $5.99 for non–stickers and $6.99 for
sticker film. http://www.polaroid–digital.com The final strategy of the marketing mix is promotion.
This strategy deals with how potential customers will be told about the new product, what the
message will be, the delivery of the message, and the incentives offered by the company (Glenco
McGraw–Hill, 3rd Edition). Successful promotion must reach a large percentage of the targeted
market. Using radio as an example and considering the target market of 12 – 18 year olds, a
company choosing to advertise via radio must consider the time of the promotions. If the company
is promoting its product during the school year, it is highly unlikely that youth will hear the radio
advertisement

Marketing Strategy Of Bombardier As A Canadian Based...
Introduction
Bombardier is a Canadian based public company operating in the sector of manufacturing planes
and train in several countries. It was founded by Joseph –Armand Bombardier in 1942. They key
people involved in the management are Pierre Beaudoin, Alain Bellemare and Lutz Bertling who are
working as Chairman, CEO and COO of the company respectively. Over the years, this company
has utilized its resources very well and followed a fantastic strategy of expansion. Most of the
expansion was made using inorganic strategy of expansion by acquiring various companies already
running in the industry which help Bombardier in quick rapid growth. This is quite clear as it has
moved well in the value system from making of snowmobiles to planes ... Show more content on
Helpwriting.net ...
In an effort to achieve this, Bombardier Capital (BC) was formed in 1973 with a focus to provide
services of loan, asset management and leasing throughout the Americas. In 2004, BC saw a major
setback as Moody's credit evaluation section downgrades BC ranking to questionable credit quality
from moderate credit risk. At this time, Bombardier decided to get rid of Bombardier Capital and
sold this to GE Commercial Finance. Though, such downgrade has not affected its train and plane
business sections. Since then, Bombardier's main focus is on plane and train segment and it is
performing very well.
International Marketing Mix
Marketing is a way to achieve the best results using the right product in the right place using the
accurate price at the correct time. A related concept of marketing is marketing mix. Marketing mix
is a term which was first introduced by Neil Borden in order to promote and sell a product in the
market. Later, it was refined by the Jerome McCarthy in the form of 4Ps. Since then, this 4Ps are the
best tools to make a strategy to market and promote a product not just in the local market but in the
international market as well. It is recognized as the most valuable model to use the strength of the
company to exploit the opportunities in the market. Marketing mix model unfolds many hidden
strategies which are impossible to identify. By identifying the hidden areas, Bombardier can make a
strategy for each

Product Market Mix
Igor Ansoff Product /Market Mix
The Igor Ansoff product–market mix helps to understand and assess marketing or business
development strategy. Any business, or part of a business can choose which strategy to employ, or
which mix of strategic options to use. This is one simple way of looking at Strategic development
options.
Existing Products New Products Market Penetration | Product Development | Market Development |
Diversification |
Existing Markets
New Markets
Each of these strategic options holds different opportunities and downsides for different
organizations, so what is right for one's business won't necessarily be right for another. Every
organization should think ... Show more content on Helpwriting.net ...
This is an attractive strategy if you have strong market share in a particular market. Such a strategy
can be a suitable reason for acquiring another company or product/service capability provided it is
relevant to your market and your distribution route. Developing new products does no mean that
you have to do this yourself (which is normally very expensive and frequently results in simply re–
inventing someone else's wheel) – often there are potential manufacturing partners out there who are
looking for their own distribution partner with the sort of market presence that you already have.
This option may be one that produces diminishing returns on your growth investments and activities
and instead you may do better to seek develop new markets as is the next strategic option.
When the firm has successful products that are in the maturity stage of the product life cycle like
Telone they should attract satisfied customers to try new, improved products as a result such as
internet.. When an organization like NetOne competes in an industry that is characterized by rapid
technological change, when major competitors like Econet and Telecel offer better quality products
at comparable prices it will be high time they should start introducing new products like 3G which
enable people to have video calls and browse the internet. When an Internet Service Provider
competes in a high–growth

Walmart 's Diversity : Walmart
Diversity Walmart strongly believes that they do their best to promote diversity across their supply
chain. Their suppliers have access to the 250 million customers who shop at each Walmart store
around the world each week. They encourage diverse companies to explore different and new
possibilities with Walmart. They have a network of more than 3,000 diverse suppliers, and they
continue to search for new ones with industry expertise and the ambition to deliver products and
services to each of their customers. Walmart works with many different kinds of companies and they
all have one thing in common and that is the passion for helping friends, family, and neighbors
around the world to live better. Walmart is committed to creating economic growth and sustain
communities. They want to do that by increasing sourcing from businesses owned by people of
diverse backgrounds, including women and people with disabilities, and advancing a broad supply
chain that is relevant to their customers and meets every one of their needs. By working with diverse
suppliers, they provide opportunities for growth and great development to diverse businesses.
Diversity has long been a part of Walmart's culture since Sam Walton first opened it in 1962. You
can see it clearly when you walk down the aisles of the store or go into the associate break room.
They believe they help everyone live better if they really know them, which means understanding
and respecting the differences among all people.

Marketing Mix Of The Cell Phone Market Essay
Product The Aural Plus is a shock and water resistant cell phone with high quality speakers that
eliminates the need for an additional Bluetooth speaker or headphones. In a culture in which the cell
phone has nearly become an additional appendage, offering a product that remains one step ahead of
the rest of the competition makes it much easier to establish a name for oneself. The Aural Plus does
this with its enhanced features while at the same time appealing to both the youthful, fun loving
crowd as well as the conservative socially responsible. With such a wide ranging demographic and
potential consumer base, the Aural Plus has significant potential to become a major competitor in
the cell phone market.
Marketing Mix
Product: The strongest initial marketing angle for the Aural Plus would be to highlight and promote
its most unique and enhanced features, the shock and water resistance, as well as the high quality
speakers. These will satisfy the needs of any consumer that has a passion for music as well as ease
the fears of any customer that has experienced the troubles that accompany a damaged phone. The
Aural Plus is a fully enclosed water proof and shock resistant cell phone with high quality speakers
which not only eliminates the possibility of water damage and physical damage from dropping, but
the high quality speakers also remove the consumer need to purchase an additional Bluetooth
speaker for listening at louder volumes.
Price: Since the Aural Plus

Research Paper On Dior
Website & Social Media Presence As we know how the online shopping changed and developed in
the last years. It also playing an essential role to attract the customers and to increase and help
retail's sales. Dior websites effected positively in the Dior's sales in many ways. First, the Dior
boutique has a specific working hours and days, so the working hours in the normal days are from
Saturday to Wednesday it is open in these days from 9am to 10pm, but in the holidays from
Thursday to Saturday it is open from 9am to 11pm. These hours it can be inappropriate to the some
of customers because many people is working for the late hours or they don't like to waste their time
on shopping so they prefer to purchase online from the retail's websites ... Show more content on
Helpwriting.net ...
Every retailer whether if they are famous or not they should be ongoing changes either in interior or
exterior boutique to attract the customers. Consumers will lack interest if Dior stay as usuall without
any changes in their boutique. Dior should expand their stores, add some simple touches to the
interior design store to keep the theme in a new format and Dior should open new section with
lower prices so to increase their target market, make more sales offer discounts and make special
offers. Christian Dior websites could be more of luxuries that some customers might dislike it. Dior
could balance between consumers taste and preference as some customers prefer

A Brief Note On Asphalt And Warm Mix Asphalt
Introduction
What is asphalt?
Asphalt is a mixture of coarse and fine aggregates (mainly stone and sand) mixed with bitumen
(asphalt cement).
The aggregates can be obtained from natural sources with the correct grading or from quarries
where crushed aggregates are processed. Quarry is usually the main source of aggregates for asphalt
mixtures.
Bitumen can also be obtained from natural sources, but these natural sources are only available in
certain countries. The main source of bitumen for asphalt mixtures is from petroleum processing
where bitumen is a byproduct of the distillation of crude oil. This by product is then further
processed to form bitumen of different grades.
Different asphalts
There is a variety of different asphalt mixture ... Show more content on Helpwriting.net ...
Cold mix is applied to the road paving, shaped and compacted while it is still in its plastic state.
After a while the water from the emulsion mixture evaporates and the mixture starts to harden.
Cold mix asphalt can be produced at any temperature above freezing. The products used are usually
mixed together at air temperature.
Cold mix asphalt is mainly used for maintenance purposes like pothole repair due to its essay
workability, and low production cost. Cold mix asphalt is used more in colder countries where it is
not always possible to use warm mix asphalts for maintenance due to the rapid cooling of these
warm products at cold temperatures.
Warm Mix Asphalt
Warm mix asphalt should not be confused with hot mix asphalt. The name hot or warm mix asphalt
is dependent on the temperature at which the asphalt is manufactured.
Hot mix asphalt is manufactured at temperatures ranging from 150 – 175 degrees celsius and mainly
used for paving on highways.
Warm mix asphalt is manufactured at temperatures ranging from 90 – 120 degrees celsius. Due to
the lower manufacturing temperature of warm mix asphalt it uses less energy per ton to produce.
Therefor it is cheaper to produce warm mix asphalt.
Additional binding materials and additives like wax and emulsions are added to soften the product
thus making it easier to spread at low temperatures.
Due to the fact that warm mix asphalt is more workable at lower temperatures than hot mix asphalts
it can be

Marketing Mix- Price and the Hong Kong Hotel Market
Price
Price, which is one of the most important elements of the marketing mix, can be difficult to get
right. Pricing too high, or low, can negatively impact on customer satisfaction and revenue.
Adopting a pricing strategy is necessary to achieve desired sales objectives (Chan & Wong 2005).
Research indicates that whilst a price reducing strategy, which is commonly used in response to
strong competition, may see short term gains, rarely does it attract and retain new customers (Chan
& Wong 2005). In Hong Kong many hotels have reduced their room rates to remain competitive,
however the above implies that hoteliers would do better to understand how their services and
facilities influence customer satisfaction rather than simply reducing ... Show more content on
Helpwriting.net ...
If hoteliers have a better understanding of the expectations of their Mainland Chinese tourists, they
will be better able to meet and serve this market to ensure guests are satisfied with their stay. (Tsai,
Yeung & Yim, 2011).
Research indicates that Customers' perceptions toward product/service quality vary considerably for
customers with different cultural backgrounds. Accordingly, understanding these differences is
important because worldwide travel continues to grow and bring tremendous market
opportunities(Shergill & Sun 2004).
This research has shown that there are differences in perceptions and expectations of Chinese
Mainland tourists compared to other foreign tourists and this impacts upon satisfaction levels.
Chinese Mainland tourists spend less on hotel accommodation than other foreign tourists, however
have high expectations and expect value for money, making price a major factor in the consideration
process for hotel selection and an aspect that the Hong Kong hotel market must consider when
marketing their hotels and services, to the Chinese Mainland tourist.
References:
Chan, ESW & Wong, SCK 2006, 'Hotel selection: when price is not the issue', Journal of Vacation
Marketing, vol. 12, no. 2, pp. 142–159, (Online Sage).
Heung, VCS 2000, Satisfaction levels of mainland chinese travellers with hong kong hotel

Busn105 Unit 4
UNIT 3 INDIVIDUAL PROJECT
Presented in Partial Fulfillment
Of the Requirements for the Class
BUSN105 – Introduction to Business
by
Kendra M Hutchins
AIU Online
September 9, 2012
Abstract In marketing you have to keep in mind price, product, promotion and place are known as
the "Four Ps" of Marketing. These four essential elements are also known as the Marketing Mix. I
will describe the Graco Snug Ride 32 and how I will go about marketing this product through the
"Four Ps". Each element of price, product, promotion and place will be discussed.
UNIT 3 IP
Introduction
In today's society, and even generations before us, kids safety is very important. Also, traveling in an
automobile is ... Show more content on Helpwriting.net ...
Place Since the car seat is something everyone will need in their lifetime, it is not difficult to figure
out the demographics of where to market your product. However you still have to market the car
seat in the most profitable places. "Once an organization plans, creates, and prices a product, it must
distribute the product in a way that best reaches customers." (Words of Wisdom Editorial
Board,p.140, 2011). I will market the car seat where new moms and grandparents would be. I would
place my advertisements near hospitals, baby clothing stores, and Bingo places. If you do not have
your advertisements in good places your targeted consumers will not know you have the product for
sale. "The importance of place cannot be overemphasized, as the United States represents a very
convenience–oriented society. U.S. consumers expect to find what they seek with minimal effort in
the search." (Words of Wisdom Editorial Board,p.140, 2011). If my product is readily and easily
attainable, it also adds value to the product. If I am looking for a car seat for a friend who needs one
today for her new born, and all I find is the Graco Snug Ride 32, I will buy it no matter the price.
Promotion
"Promotion refers to the advertising and selling part of marketing. It is how you let people know

what you've got for sale. The purpose of promotion is to get people to understand what your product
is, what they can use it for, and why they should want it."

Marketing Mix Report Of Braaap: Key Characteristic,...
Marketing Mix Report of braaap
1. Key characteristic, product and services. braaap is leading brand in pit bikes and it proud to be the
only dirt bike which offers life time warranty. The dirt bikes of the company are made for adult
segment of the market and this product is able to handle a beating. braaap bikes are designed,
assembled tested in Australia by skilled, qualified and competent engineers. It has manufacturing
partners in different countries such as, USA, Germany, UK and France.
2. Identify the key characteristics of their products and services
There are many distinct characteristics and differential points of Braaap (braaap, n.d.):–
braaap offers life time warranty for its motorbikes; no other company offers such a value for
customers. Therefore customers prefer to buy as they feel more benefit by replacing or repairing
their bikes free.
Customers are provided with customized products and can ... Show more content on Helpwriting.net
...
the level of customer service provided
Customers are satisfied with braaap's after sales services as they can get their bikes repaired free of
costs and lifetime warranty. It is another source of customer's satisfaction for braaap. Customers find
it more economical and cost effective as they get free after sales services from the company.
5. Identify braaap's potential customer base and key pressure points
The main target is adult group who like extreme fun. In addition, the company expands the target to
new segments for kids and women by light engine small bikes braaap can also target young girls and
teens by offering them with light weight bikes. The expansion of target group is a key pressure for
the company to develop their product and service to meet the different target expectation.
6. Establish the components of the marketing mix.
The marketing mix of braaap are as followed:–
Product
Different kinds of Motorbike for adult, kids and women by offering four different types of best
quality products for road, electronic, kids and super lite

Morgan Stanley : Marketing Mix Recommendations On The...
Marketing Mix Recommendations
Product
Morgan Stanley offers three major product segments, which are institutional securities, wealth
management and investment management. Morgan Stanley can either do the following
1.Increase their growth into other markets by lobbying the government for a repeal in parts of the
Glass–Steagall act which separated commercial banking and investment banking. This in turn will
allow Morgan Stanley to compete in a different segment on the banking market.
2. Focus on growing the investment management segment of their business. Data below suggests
this.
Revenue
Profit
% change in revenue
% change in profit
Institutional securities Q3 2016
4553
1383
–0.038875467
–0.106290672
Wealth Management Q3 2016
3881
901
0.087348621
0.241953385
Investment management Q3 2016
552
97
0.222826087
0.350515464

Institutional securities Q3 2017
4376
1236
0
0
Wealth Management Q3 2017
4220
1119
0
0
Investment management Q3 2017
675
131
0
0
From this data we can interpret that institutional securities have suffered in Q3 of 2017 but
investment management sees a very high growth rate despite being the relatively small portion of
revenue. There was about a 35% growth in profit and about a 22% increase in revenue. Focusing
more on growing the investment management segment should allow for Morgan Stanley to deliver
value to its consumers and shareholders.
3. Develop an internal system which is less susceptible to internal and external threats. This is one
of the vital points in Morgan Stanley's business which is a challenge for them. Back in 2010 one of
their brokers, Mr.Wyatt took clients money and invested it in a risky manner. This was due to lack of
proper internal protocol to limit risk and to identify and fix the problems caused by Mr.Wyatt. Their
also are external threats to their product which is talent poaching, a recent example is one of Morgan
Stanley's adviser's being recruited by a competitor bank. When this happens the adviser usually
takes the clients money they managed and it ends up as lost revenue for the bank. This also leads to
a branding issue which will be discussed price portion of the analysis.
Promotion
The promotion aspect of the marketing mix

The Marketing Strategy Using By The Organization...

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