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Chapter Two

Differentiation:
Basic Concepts

    ដដដ
     ដដដ
Definition
                 For the function y f(x), the derivative
                 of f with respect to x is
The Derivative




                                    f (x   x) f (x)
                  f x       lim
                            x   0           x

                 if the limit exists.




                                                           2
The Power Rule
Techniques of Differentiation

                                For any number n,
                                           d n         n 1
                                              x     nx
                                          dx
                                Example 1
                                Differentiate (find the derivative of) each
                                of the following functions:

                                           27        1                    1
                                 y     x        y     27
                                                           y    x   y
                                                    x                         x

                                                                                  3
The Derivative of a constant
Techniques of Differentiation



                                For any constant C,

                                          d
                                             C        0
                                          dx



                                                               4
The Constant Multiple Rule
Techniques of Differentiation

                                For any constant C,
                                    d           df
                                       Cf     C       Cf x
                                    dx          dx
                                Example 2
                                                                         5
                                Differentiate the function   y      3x
                                 d     5       d 5                  4               4
                                    3x       3    x          3 5x            15 x
                                 dx            dx

                                                                                        5
The Sum Rule
Techniques of Differentiation



                                d         df       dg
                                   f g                  f x   g x
                                Example 3 dx
                                dx                 dx

                                 d    2        5    d    2    d     5
                                    x     3x           x         3x
                                 dx                dx         dx
                                                            4
                                                   2 x 15 x

                                                                        6
The Product Rule
Techniques of Differentiation

                                  d             df   dg
                                     fg       g    f
                                  dx            dx   dx
                                              f x g x g x f x
                                Example 4
                                d                      d       2 d
                                   x 2 3x 1     3x 1     x 2
                                                             x      3x 1
                                dx                    dx         dx
                                                3 x 1 2x x 2 3
                                               9x 2   2x

                                                                           7
The Derivative of a Quotient
Techniques of Differentiation

                                                 df       dg
                                               g        f
                                   d f           dx       dx
                                                      2
                                   dx g             g
                                Example 5
                                Differentiate the rational function
                                                  2
                                              x        2 x 21
                                        y
                                                      x 3
                                                                      8
The Derivative of a Quotient
Techniques of Differentiation

                                Example 5
                                          d                                           d
                                      x 3    x2      2 x 21       x   2
                                                                               2 x 21    x 3
                                dy        dx                                          dx
                                                                  2
                                dx                            x 3
                                      x 3 2x     2       x2    2 x 21
                                                         2
                                                 x 3
                                     2x 2   4 x 6 x 2 2 x 21              x2    6 x 15
                                                     2                               2
                                               x 3                             x 3



                                                                                           9
For  the function y f(x), the change in x
Average Rate of Change

                          is Δx, the change in y is Δy and
                                       Δy f(x Δx) f(x)
                          The average rate of change (ARC) of y
                            with respect to x is
                                         ARC Δy/ Δx
                         Or
                                       f x     x    f x
                                ARC
                                                x
                                                                  10
Instantaneous Rate of Change

                               When Δx approaches zero, the
                               average rate of change becomes
                               instantaneous rate of change (IRC).
                               It is the derivative of the function f at
                               any point x.
                                           IRC=f’(x)=dy/dx




                                                                           11
Instantaneous Rate of Change   Example1
                               It is estimated that x months from now, the
                               population of a certain community will be
                                            P(x) x2 20x 8,000
                               a) At what rate will the population be
                                   changing with respect to time 15
                                   months from now?
                               b) By how much will the population
                                   actually change during the 16th month?



                                                                             12
Instantaneous Rate of Change   Example1
                               a) The rate of change of the population with
                                  respect to time is the derivative of the
                                  population function. That is,
                                    Rate of Change P’(x) 2x 20
                                  The rate of change of the population 15
                                  months from now will be
                                   Rate of Change 2 15 20
                                  Rate of Change 50 people /month


                                                                         13
Instantaneous Rate of Change   Example1
                               b) The actual change in the population
                                  during the 16th month is the difference
                                  between the population at the end of
                                  16 month and the population at the
                                  end of 15 months. That is,
                                  DP P(16) P(15)
                                  DP 8576 8525 51 people/month




                                                                            14
Percentage Rate of Change
                            For y f(x), the percentage rate of
                            change of y with respect to x is defined
                            by

                                              f x
                                 PRC    100
                                              f x




                                                                       15
Percentage Rate of Change   Example 2
                            The gross national product (GNP) of a
                            certain country was N(t)=t2+5t+106 billion
                            dollars years after 1980.
                              a) At what rate was the GNP changing
                                 with respect to time in 1988?
                              b) At what percentage rate was the
                              GNP changing with respect to time in
                              1988?



                                                                         16
Percentage Rate of Change   Example 2
                            a) The rate of change of GNP is the
                               derivative of N(t) when t=8 (in 1988)
                                              N’(t)=2t+5
                                    N’(8)=2(8)+5=21 billion $/year
                            b) The percentage rate of change of the
                               GNP in 1988 was
                               PRC = 100 [N’(8)/N(8)]
                               PRC = 100 (21/210)=10%/year


                                                                       17
Approximation by Differentials



                                          rate of change
                                 Change                    change
                                             of y with
                                  in y                      in x
                                           respect to x




                                                                18
Approximation by Differentials
                                 If y=f(x), and Δx a small change in x
                                 than the corresponding change in y is
                                               Δy=(dy/ dx) Δx
                                 In functional notation the corresponding
                                 change in f is
                                          Δf=f(x+Δx)-f(x) f ’(x) Δx




                                                                            19
Approximation by Differentials   Example 1
                                 Suppose the total cost in dollars of
                                 manufacturing q units of a certain
                                 commodity is C(q)=3q2+5q+10. If the
                                 current level of production is 40
                                 units, estimate how the total cost will
                                 change if 40.5 units are produced.




                                                                           20
Approximation by Differentials   Example 1
                                 The current value of the variable is q=40
                                 and the change in variable Δq=0.5. By the
                                 approximation formula, the corresponding
                                 change in cost is
                                 ΔC=C(40.5)-C(40 C’(40) Δq
                                     =C’(40) 0.5
                                 Since C’(q)=6q+5 and
                                 C’(40)=6 40+5=245
                                 It follows that
                                 ΔC C’(40) 0.5=245 0.5=$122.50

                                                                             21
Approximation by Differentials   Example 2
                                 The daily output at a certain factory is
                                 Q(L)=900L^(1/3) where L denotes the size
                                 of the labor force measured in worker-
                                 hours. Currently, 1,000 worker-hours of
                                 labor are used each day. Use calculus to
                                 estimate the number of additional worker-
                                 hours of labor that will be needed to
                                 increase daily output by 15 units.
                                 (Answer: ΔL= 5 worker-hours)

                                                                             22
Approximation of Percentage



                                                 change in
                              Percentage         quantity
         change




                                           100
                               change             size of
                                                 quantity



                                                             23
Approximation of Percentage

                              If Δx is a small change in x, the
                              corresponding percentage change in the
                              function f(x) is
         change




                                                 f
                                  % f      100
                                               f x
                                                  f x       x
                                           100
                                                     f x
                                                                       24
Example 2
Approximation of Percentage

                              The GNP of a certain country was
                              N(t)=t2+5t+200, billion dollars t years after
                              1990. Use calculus to estimate the
         change




                              percentage change in the GNP during the
                              first quarter of 1998.




                                                                              25
Example 3
Approximation of Percentage


                                               N t    t
                                   % N  100
                                                N t
         change




                              N(t)=t2+5t+200; N’(t)=2t+5
                              with t=8, N(8)=82+5 8+200=304
                              N’(8)=2 8+5=21; Δt=0.25
                              Then
                              %ΔN 100(21)(0.25)/304=1.73 %


                                                              26
Approximation of Percentage
                               Example 4
                              At a certain factory, the daily output is
                              Q(K)=4,000K^(1/2) units, where K
                              denotes the Firm’s capital investment.
         change




                              Use calculus to estimate the percentage
                              increase in output that will result from a
                              1 percent increase in capital investment.
                              (Answer: 0.5 %)



                                                                           27
If C(x) is the total production cost
                incurred by a manufacturer when x units
                are produced then C’(x) is called the
Marginal cost




                marginal cost.
                If production is increased by 1 unit, then
                Δx=1 and the approximation formula:
                        Δ C=C(x+ Δ x)-C(x) C’(x) Δ x
                 becomes
                          Δ C=C(x+1)-C(x) C’(x)

                                                             28
If R(x) is the total revenue derived from
                sale of x units, then R’(x) is called the
                marginal revenue.
Marginal cost




                If sale is increased by 1 unit, then Δx 1
                and the approximation formula:
                          ΔR R(x Δx) R(x) R’(x)Δx
                 becomes
                           ΔR R(x 1) R(x) R’(x)


                                                            29
Marginal Cost and Revenue

                            The marginal cost C’(x) is an
                            approximation to the cost
                            C(x 1) C(x) of producing the (x 1)st unit.

                            The marginal revenue R’(x) is an
                            approximation to the revenue
                            R(x 1) R(x) derived from the sale of the
                            (x 1)st unit.


                                                                       30
Marginal Cost and Revenue   Example 5
                            A manufacture estimates that when x units
                            of a particular commodity are
                            produced, the total cost will be
                            C(x) (1/8)x2 3x 98 dollars, and that
                            P(x) (1/3)(75 x) dollars per unit is the
                            price at which all x units will be sold.
                              a) Find the marginal cost and the
                                  marginal revenue.



                                                                    31
Marginal Cost and Revenue   Example 5 (cont.)
                            b) Use marginal cost to estimate the
                               cost of producing the 9th unit.
                            c) What is the actual cost of producing
                               the 9th unit?
                            d) Use the marginal revenue to estimate
                               the revenue derived from the sale of
                               the 9th unit.
                            e) What is the actual revenue derived
                               from the sale of the 9th unit?

                                                                      32
Marginal Cost and Revenue   Example 5 (cont.)
                            a) The marginal cost is C’(x) x/4 3. Since
                               x units of the commodity are sold at a
                               price of
                                    P(x) (75 x)/3 dollar per unit
                               the total revenue is
                               R(x) x P(x)=x(75 x)/3 25x x2/3
                               The marginal revenue is
                                            R’(x) 25 2x/3


                                                                         33
Marginal Cost and Revenue   Example 5 (cont.)
                            b) The cost of producing the 9th unit is the
                               change in cost as x increase from 8 to
                               9 and can be estimated by the marginal
                               cost C’(8) 8/4 3 $5
                            c) The actual cost of producing the 9th unit
                               is ΔC C(9) C(8) $5.13




                                                                       34
Marginal Cost and Revenue   Example 5 (cont.)
                            d) The revenue obtained from the sale of
                               the 9th unit is approximated by the
                               marginal revenue:
                               R’(8) 25 (2/3)8 $19.67
                            e) The actual revenue obtained from the
                               sale of the 9th unit is
                               ΔR=R(9) R(8) $19.67



                                                                       35
y                  y=f(x)
Differentials




                            P
                                            D
                    Q
                                            y
                        D                   dy
                        x              x
                    x       x+Dx




                                                 36
From approximation formula:
                         Δf f’(x) Δx or Δy f’(x) Δx
                when Δx approaches zero, we can write
Differentials




                dy y’dx, which is called differential of y.




                                                              37
Suppose y is a differentiable function of
                 u and u is a differentiable function of x.
                 Then y can be regarded as a function x
The Chain Rule




                 and

                           dy    dy du
                           dx    du dx




                                                              38
Example 1
                 Suppose that y u        u  and u x 3 17
                 Use the Chain Rule to find dy/dx and
The Chain Rule




                 evaluate it at x 2.




                                                           39
Example 2, 3
                 o Find dy/dx if y u/(u 1) and u 3x2 1
The Chain Rule



                   when x 1.
                 o Compute the derivatives of the following
                   functions
                                                             3
                              2                      4
                  f x     x       3x 2    f x   2x       x

                                  1
                  f x                 5
                           2x 3

                                                                 40
Example 4
                 An environmental study of a certain suburban
                 community suggests that the average daily
The Chain Rule



                 level of carbon monoxide in the air will be
                 C(p) (0.5p2 17) parts per million when the
                 population is p thousand. It is estimated that t
                 years from now, the population of the
                 community will be p(t) 3.1 0.1t2 thousand.
                 At what rate will the carbon monoxide level be
                 changing with respect to time 3 years from
                 now?

                                                                41
Example 4
                 The goal is to find dC/dt when t 3.
                                            1
                   dC        1
The Chain Rule



                                     2
                                0.5 p 17    2
                                                0.5 2.p
                   dp        2
                                                1
                             1         2
                               p 0.5 p 17       2
                             2
                 and
                        dp
                               0.2t
                        dt

                                                          42
Example 4
                 It follows from the chain rule that
                                                1
                        dc   1
The Chain Rule



                                      2
                               p 0.5 p 17       2
                                                    0.2t
                        dt   2
                                0.1pt
                              0.5 p 2 17

                 when t 3, p     p(3)      3.1 0.1 32       4 . So,

                   dc        0.1 4 3                1.2
                                                           0.24
                   dt        0.5 4   2
                                           17         25

                                                                      43
The second derivative of a function is the
The Second Derivative


                        derivative of its derivative. If y f(x), the
                        second derivative is denoted by:
                                     2
                                    dy
                                       2
                                         or f x
                                    dx
                        The second derivative gives the rate of
                        change of the rate of change of the
                        original function.


                                                                   44
Example 1
The Second Derivative

                        Find both the first and second derivatives
                        of the functions:
                          f x    x 3 12x 1
                                      4        2
                          f x    5x       3x       3x 7
                                  3x 2
                          f x             2
                                   x 1



                                                                     45
Example 2
                        An efficiency study of the morning shift at
The Second Derivative


                        a certain factory indicates that an average
                        worker who arrives on the job at 8:00AM.
                        Will have produced Q(t) t3 6t2 24t units
                        t hours later.
                        a) Compute the worker’s rate of
                           production at 11:00A.M




                                                                      46
Example 2
                        b) At what rate is the worker’s rate of
The Second Derivative


                           production changing with respect to
                           time at 11:00A.M?
                        c) Use calculus to estimate the change in
                           the worker’s rate of production between
                           11:00 and 11:10A.M.
                        d) Compute the actual change in the
                           worker’s rate of production between
                           11:00 and 11:10A.M.



                                                                     47
Example 2
                        a) The worker’s rate of production is the first
The Second Derivative


                           derivative
                                      Q’(t) 3t2 12t 24
                          At 11:00 A.M.t 3 and the rate of
                          production is
                          Q’(3) 3 32 12 3 24 33 units per hour.




                                                                     48
Example 2
The Second Derivative



                        b) The rate of change of the rate of
                           production is the second derivative
                                        Q’’(t) 6t 12
                           At 11:00 A.M., the rate is
                           Q’’(3) 6 3 12 6 units /hour /hour.




                                                                 49
Example 2
The Second Derivative

                        c) Note that 10 minutes is 1/6 hours, and
                           hence Δt 1/6 hour.
                           Change in rate of production is
                           ΔQ’ Q’’(t) Δt
                           ΔQ’    6(1/6) 1 unit per hour.




                                                                    50
Example 2
                        d) The actual change in the worker’s rate
The Second Derivative


                           of production between 11:00 and 11:10
                           A.M. is the difference between the
                           values of the rate Q’(t) when t 3 and
                           when t 19/6. That is
                           ΔQ’(t) Q’(19/6) Q’(3)
                           ΔQ’(t) 1.08 units per hour




                                                                    51
Suppose that f is differentiable on the
                interval (a,b).
The Concavity



                 a) If f is increasing on (a,b),then the graph
                    of f is concave upward on (a,b).
                 b) If f is decreasing on (a,b), then the
                    graph of f is concave downward on
                    (a,b).




                                                             52
Concave upward
The Concavity




                 (holds water)



                Concave downward
                   (spills water)



                                    53
A critical point of a function is a point on
                  its graph where either:
Critical Points



                     The derivative is zero, or
                     The derivative is undefined

                  The relative maxima and minima of the
                  function can occur only at critical points.




                                                                 54
y
Concavity




                Increasing, Concave upward x
                        f’ (x) >0, f ”(x)>0

                                               55
Concavity
               y
Concavity




                                         x
                   Increasing, concave down
                    f x 0, f x 0
                                              56
Concavity
            y
Concavity




                                      x
                decreasing, concave up
                f x     0, f x    0
                                      57
Concavity
            y
Concavity




                                      x
                decreasing, concave down
                f x 0, f x 0
                                       58
Second-Derivative Test
Suppose f’(a)=0.
 If f’’(a)>0, then f has a relative minimum
 at x=a.
 If f’’(a)<0, then f has a relative
 maximum at x=a.
 However, if f’’(a)=0, the test is
 inconclusive and f may have a relative
 minimum, relative maximum, or no
 relative extremum all at x=a.
                                              59
Second-Derivative Test
    y           f   a    0
                f   a    0


                             x
              a
        Relative maximum
                             60
Second-Derivative Test
y          f   a    0
           f   a    0


                         x
        a
    Relative minimum
                             61
Second-Derivative Test
y
                f   a    0
                f   a    0

                             x
          a
    Inflection Point
                             62
Second-Derivative Test
y
                f   a    0
                f   a    0

                             x
         a
     Inflection Point        63
Ex.2, page 33
Locate the local extrema for the
function
           f(x)=(8/3)x3-x4


 Extrema:
         the plural form of
 extremum, the minimum or
 maximum value of a function.


                                   64
Ex.3, page 34

Use the second derivative test to
find the relative maxima and minima
of the function
          f(x)=2x3+3x2-12x-7




                                      65
Ex.4, page 34
Find the point of diminishing returns
for the sales function
         S(x)=-0.02x3+3x2+100
where x represents thousands of
dollars spent on advertising, 0£x£80
and S is sales in thousands of dollars
for automobile tires.



                                     66
Law of diminishing returns
Law of diminishing returns refers to a
situation in which a smaller result is
achieved for an increasing amount of
effort.




                                         67
Average cost per unit (AC)
Average cost per unit (AC) is the total
cost divided by the number of units
produced. Hence, if C(q) denotes the
total cost of producing q units of item, the
average cost per unit is
                   C q
         AC q
                     q


                                               68
Average Cost and Marginal
Cost
Suppose AC and MC denote the average
cost and marginal cost respectively. Then
 AC is decreasing when MC<AC
 AC is increasing when MC>AC
 AC has (first-order) critical point (usually
  relative minimum) when MC=AC



                                            69
Elasticity of Demand
p: the price,
q: the corresponding number of units
    demand
Δp: a small chance in price,
    then the percentage change in q is
                  dq dp   p
      % q  100
                      q


                                         70
Elasticity of Demand
If the change in p is a 1-percent
increase, then Δp=0.01p and

                      dq dp 0.01p
         % q  100
                           q
               p dq
               q dp




                                    71
Elasticity of Demand
If q denotes the demand for a commodity
and p its price, the elasticity of demand, is
given by

                 =(p/q)(dq/dp)

It is the percentage change in demand due
to a 1 percentage increase in price.


                                                72
Ex. 1, page 35
Suppose the demand q and price p for a
certain commodity are related by the linear
equation q=240-2p (for 0£p£120 ).
  a) Express the elasticity of demand as a
     function of p.
  b) Calculate the elasticity of demand
     when the price is p=100. Interpret the
     answer.

                                          73
Ex.1, page 35 (Continued)
c) Calculate the elasticity of demand when
   the price is p=50. Interpret the answer.
d) At what price is the elasticity of demand
   equal to -1?




                                           74
Ex.1, page 35 (Continued)
a) The elasticity of demand is
              p dq   p
                         2
              q dp   q
                 2p
               240 2p
                 p
               120 p


                                 75
Ex.1, page 35 (Continued)
b) When p=100, the elasticity of demand is
                 p
               120 p
                 100
                           5
               120 100




                                         76
Ex.1, page 35 (Continued)
That is, when the price is p=100, a 1-
percent increase in price will produce a
decrease in demand of approximately 5
percent.




                                           77
Ex.1, page 35 (Continued)
c) When p=50, the elasticity of demand is
                     p
                  120 p
                     50
                  120 50
                  0.71




                                            78
Levels of Elasticity of Demand


In general, the elasticity of demand is
negative, since demand decreases as
price increases.




                                          79
Levels of Elasticity of Demand
         (Continued)

If | |>1, demand is said to be elastic
with respect to price.
If | |<1, demand is said to be inelastic
with respect to price.
If |   |=1, demand is said to be unit
elasticity with respect to price.



                                       80
Elasticity and the Total Revenue
If R denotes the total revenue, p the price
per unit, and q the number of units sold
(i.e. the demand), then we can obtain.

 If demand is inelastic (| |<1 ), total
 revenue increases as price increases.
 If demand is elastic (| |>1), total revenue
 decreases as price increases.


                                           81
Ex. 2, page 36
Suppose the demand q and price p for a
certain commodity are related by the
equation q=300-p2, 0 p (300)
a) Determine where the demand is
   elastic, inelastic, and of unit elasticity
   with respect to price.




                                                82
Ex. 2, page 36 (cont.)
 b)   Use the results of part a) to
      describe the behavior of the total
      revenue as a function of price.
 c)   Find the total revenue function
      explicitly and use its first derivative
      to determine its intervals of
      increase and decrease and the
      price at which revenue is
      maximized.
                                           83
Ex. 2, page 36 (cont.)
 a)   The elasticity of demand is
            p dq
            q dp
              p
                   2
                       2p
           300 p
                 2
              2p
                     2
            300 p
                                    84
Ex. 2, page 36 (cont.)
 The demand is of unit elasticity when
 |h|=1, that is, when
              2
          2p
                  2
                        1
     300 p
                  2
                p       100
                 p         10
 of which only p=10 is in the relevant
 interval 0£p£Ö300.

                                         85
Ex. 2, page 36 (cont.)
 If 0£p<10,
              2               2
          2p          2 10
              2             2
                                      1
        300 p        300 10
 and hence the demand is inelastic.




                                      86
Ex. 2, page 36 (cont.)
 If 10<p<Ö300,
             2                2
        2p            2 10
            2               2
                                     1
      300 p          300 10
 and hence the demand is elastic.




                                    87
Ex. 2, page 36 (cont.)
 b)   The total revenue is an increasing
      function of p when demand is
      inelastic, that is, on the interval
      0£p<10 and a decreasing function
      of p when demand is elastic, that
      is, on the interval 10<p<Ö300.
      At the price p=10 of unit elasticity,
      the revenue function has a relative
      maximum.

                                         88
Ex. 2, page 36 (cont.)
c)   The revenue function is R=pq or
                         2                3
     R p     p 300 p             300p p
     Its derivative is
                             2
      R p        300 3p
                 3 10 p 10 p
     which is zero when p=± 10, of
     which only p=10 is in the relevant
     interval .
                                          89
Ex. 2, page 36 (cont.)
o On  the interval 0£p<10, R’(p)>0, so
  R(p) is increasing.
o On the interval 10<p£Ö300, R’(p)<0,
  so R(p) is decreasing.
o At the critical value p=10, R(p) stops
  increasing and starts decreasing and
  hence has a relative maximum.


                                      90
Thank you for your attention!



THE END!

                                91

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Math for Bus. and Eco. Chapter 2

  • 2. Definition For the function y f(x), the derivative of f with respect to x is The Derivative f (x x) f (x) f x lim x 0 x if the limit exists. 2
  • 3. The Power Rule Techniques of Differentiation For any number n, d n n 1 x nx dx Example 1 Differentiate (find the derivative of) each of the following functions: 27 1 1 y x y 27 y x y x x 3
  • 4. The Derivative of a constant Techniques of Differentiation For any constant C, d C 0 dx 4
  • 5. The Constant Multiple Rule Techniques of Differentiation For any constant C, d df Cf C Cf x dx dx Example 2 5 Differentiate the function y 3x d 5 d 5 4 4 3x 3 x 3 5x 15 x dx dx 5
  • 6. The Sum Rule Techniques of Differentiation d df dg f g f x g x Example 3 dx dx dx d 2 5 d 2 d 5 x 3x x 3x dx dx dx 4 2 x 15 x 6
  • 7. The Product Rule Techniques of Differentiation d df dg fg g f dx dx dx f x g x g x f x Example 4 d d 2 d x 2 3x 1 3x 1 x 2 x 3x 1 dx dx dx 3 x 1 2x x 2 3 9x 2 2x 7
  • 8. The Derivative of a Quotient Techniques of Differentiation df dg g f d f dx dx 2 dx g g Example 5 Differentiate the rational function 2 x 2 x 21 y x 3 8
  • 9. The Derivative of a Quotient Techniques of Differentiation Example 5 d d x 3 x2 2 x 21 x 2 2 x 21 x 3 dy dx dx 2 dx x 3 x 3 2x 2 x2 2 x 21 2 x 3 2x 2 4 x 6 x 2 2 x 21 x2 6 x 15 2 2 x 3 x 3 9
  • 10. For the function y f(x), the change in x Average Rate of Change is Δx, the change in y is Δy and Δy f(x Δx) f(x)  The average rate of change (ARC) of y with respect to x is ARC Δy/ Δx Or f x x f x ARC x 10
  • 11. Instantaneous Rate of Change When Δx approaches zero, the average rate of change becomes instantaneous rate of change (IRC). It is the derivative of the function f at any point x. IRC=f’(x)=dy/dx 11
  • 12. Instantaneous Rate of Change Example1 It is estimated that x months from now, the population of a certain community will be P(x) x2 20x 8,000 a) At what rate will the population be changing with respect to time 15 months from now? b) By how much will the population actually change during the 16th month? 12
  • 13. Instantaneous Rate of Change Example1 a) The rate of change of the population with respect to time is the derivative of the population function. That is, Rate of Change P’(x) 2x 20 The rate of change of the population 15 months from now will be Rate of Change 2 15 20 Rate of Change 50 people /month 13
  • 14. Instantaneous Rate of Change Example1 b) The actual change in the population during the 16th month is the difference between the population at the end of 16 month and the population at the end of 15 months. That is, DP P(16) P(15) DP 8576 8525 51 people/month 14
  • 15. Percentage Rate of Change For y f(x), the percentage rate of change of y with respect to x is defined by f x PRC 100 f x 15
  • 16. Percentage Rate of Change Example 2 The gross national product (GNP) of a certain country was N(t)=t2+5t+106 billion dollars years after 1980. a) At what rate was the GNP changing with respect to time in 1988? b) At what percentage rate was the GNP changing with respect to time in 1988? 16
  • 17. Percentage Rate of Change Example 2 a) The rate of change of GNP is the derivative of N(t) when t=8 (in 1988) N’(t)=2t+5 N’(8)=2(8)+5=21 billion $/year b) The percentage rate of change of the GNP in 1988 was PRC = 100 [N’(8)/N(8)] PRC = 100 (21/210)=10%/year 17
  • 18. Approximation by Differentials rate of change Change change of y with in y in x respect to x 18
  • 19. Approximation by Differentials If y=f(x), and Δx a small change in x than the corresponding change in y is Δy=(dy/ dx) Δx In functional notation the corresponding change in f is Δf=f(x+Δx)-f(x) f ’(x) Δx 19
  • 20. Approximation by Differentials Example 1 Suppose the total cost in dollars of manufacturing q units of a certain commodity is C(q)=3q2+5q+10. If the current level of production is 40 units, estimate how the total cost will change if 40.5 units are produced. 20
  • 21. Approximation by Differentials Example 1 The current value of the variable is q=40 and the change in variable Δq=0.5. By the approximation formula, the corresponding change in cost is ΔC=C(40.5)-C(40 C’(40) Δq =C’(40) 0.5 Since C’(q)=6q+5 and C’(40)=6 40+5=245 It follows that ΔC C’(40) 0.5=245 0.5=$122.50 21
  • 22. Approximation by Differentials Example 2 The daily output at a certain factory is Q(L)=900L^(1/3) where L denotes the size of the labor force measured in worker- hours. Currently, 1,000 worker-hours of labor are used each day. Use calculus to estimate the number of additional worker- hours of labor that will be needed to increase daily output by 15 units. (Answer: ΔL= 5 worker-hours) 22
  • 23. Approximation of Percentage change in Percentage quantity change 100 change size of quantity 23
  • 24. Approximation of Percentage If Δx is a small change in x, the corresponding percentage change in the function f(x) is change f % f 100 f x f x x 100 f x 24
  • 25. Example 2 Approximation of Percentage The GNP of a certain country was N(t)=t2+5t+200, billion dollars t years after 1990. Use calculus to estimate the change percentage change in the GNP during the first quarter of 1998. 25
  • 26. Example 3 Approximation of Percentage N t t % N  100 N t change N(t)=t2+5t+200; N’(t)=2t+5 with t=8, N(8)=82+5 8+200=304 N’(8)=2 8+5=21; Δt=0.25 Then %ΔN 100(21)(0.25)/304=1.73 % 26
  • 27. Approximation of Percentage Example 4 At a certain factory, the daily output is Q(K)=4,000K^(1/2) units, where K denotes the Firm’s capital investment. change Use calculus to estimate the percentage increase in output that will result from a 1 percent increase in capital investment. (Answer: 0.5 %) 27
  • 28. If C(x) is the total production cost incurred by a manufacturer when x units are produced then C’(x) is called the Marginal cost marginal cost. If production is increased by 1 unit, then Δx=1 and the approximation formula: Δ C=C(x+ Δ x)-C(x) C’(x) Δ x becomes Δ C=C(x+1)-C(x) C’(x) 28
  • 29. If R(x) is the total revenue derived from sale of x units, then R’(x) is called the marginal revenue. Marginal cost If sale is increased by 1 unit, then Δx 1 and the approximation formula: ΔR R(x Δx) R(x) R’(x)Δx becomes ΔR R(x 1) R(x) R’(x) 29
  • 30. Marginal Cost and Revenue The marginal cost C’(x) is an approximation to the cost C(x 1) C(x) of producing the (x 1)st unit. The marginal revenue R’(x) is an approximation to the revenue R(x 1) R(x) derived from the sale of the (x 1)st unit. 30
  • 31. Marginal Cost and Revenue Example 5 A manufacture estimates that when x units of a particular commodity are produced, the total cost will be C(x) (1/8)x2 3x 98 dollars, and that P(x) (1/3)(75 x) dollars per unit is the price at which all x units will be sold. a) Find the marginal cost and the marginal revenue. 31
  • 32. Marginal Cost and Revenue Example 5 (cont.) b) Use marginal cost to estimate the cost of producing the 9th unit. c) What is the actual cost of producing the 9th unit? d) Use the marginal revenue to estimate the revenue derived from the sale of the 9th unit. e) What is the actual revenue derived from the sale of the 9th unit? 32
  • 33. Marginal Cost and Revenue Example 5 (cont.) a) The marginal cost is C’(x) x/4 3. Since x units of the commodity are sold at a price of P(x) (75 x)/3 dollar per unit the total revenue is R(x) x P(x)=x(75 x)/3 25x x2/3 The marginal revenue is R’(x) 25 2x/3 33
  • 34. Marginal Cost and Revenue Example 5 (cont.) b) The cost of producing the 9th unit is the change in cost as x increase from 8 to 9 and can be estimated by the marginal cost C’(8) 8/4 3 $5 c) The actual cost of producing the 9th unit is ΔC C(9) C(8) $5.13 34
  • 35. Marginal Cost and Revenue Example 5 (cont.) d) The revenue obtained from the sale of the 9th unit is approximated by the marginal revenue: R’(8) 25 (2/3)8 $19.67 e) The actual revenue obtained from the sale of the 9th unit is ΔR=R(9) R(8) $19.67 35
  • 36. y y=f(x) Differentials P D Q y D dy x x x x+Dx 36
  • 37. From approximation formula: Δf f’(x) Δx or Δy f’(x) Δx when Δx approaches zero, we can write Differentials dy y’dx, which is called differential of y. 37
  • 38. Suppose y is a differentiable function of u and u is a differentiable function of x. Then y can be regarded as a function x The Chain Rule and dy dy du dx du dx 38
  • 39. Example 1 Suppose that y u u and u x 3 17 Use the Chain Rule to find dy/dx and The Chain Rule evaluate it at x 2. 39
  • 40. Example 2, 3 o Find dy/dx if y u/(u 1) and u 3x2 1 The Chain Rule when x 1. o Compute the derivatives of the following functions 3 2 4 f x x 3x 2 f x 2x x 1 f x 5 2x 3 40
  • 41. Example 4 An environmental study of a certain suburban community suggests that the average daily The Chain Rule level of carbon monoxide in the air will be C(p) (0.5p2 17) parts per million when the population is p thousand. It is estimated that t years from now, the population of the community will be p(t) 3.1 0.1t2 thousand. At what rate will the carbon monoxide level be changing with respect to time 3 years from now? 41
  • 42. Example 4 The goal is to find dC/dt when t 3. 1 dC 1 The Chain Rule 2 0.5 p 17 2 0.5 2.p dp 2 1 1 2 p 0.5 p 17 2 2 and dp 0.2t dt 42
  • 43. Example 4 It follows from the chain rule that 1 dc 1 The Chain Rule 2 p 0.5 p 17 2 0.2t dt 2 0.1pt 0.5 p 2 17 when t 3, p p(3) 3.1 0.1 32 4 . So, dc 0.1 4 3 1.2 0.24 dt 0.5 4 2 17 25 43
  • 44. The second derivative of a function is the The Second Derivative derivative of its derivative. If y f(x), the second derivative is denoted by: 2 dy 2 or f x dx The second derivative gives the rate of change of the rate of change of the original function. 44
  • 45. Example 1 The Second Derivative Find both the first and second derivatives of the functions: f x x 3 12x 1 4 2 f x 5x 3x 3x 7 3x 2 f x 2 x 1 45
  • 46. Example 2 An efficiency study of the morning shift at The Second Derivative a certain factory indicates that an average worker who arrives on the job at 8:00AM. Will have produced Q(t) t3 6t2 24t units t hours later. a) Compute the worker’s rate of production at 11:00A.M 46
  • 47. Example 2 b) At what rate is the worker’s rate of The Second Derivative production changing with respect to time at 11:00A.M? c) Use calculus to estimate the change in the worker’s rate of production between 11:00 and 11:10A.M. d) Compute the actual change in the worker’s rate of production between 11:00 and 11:10A.M. 47
  • 48. Example 2 a) The worker’s rate of production is the first The Second Derivative derivative Q’(t) 3t2 12t 24 At 11:00 A.M.t 3 and the rate of production is Q’(3) 3 32 12 3 24 33 units per hour. 48
  • 49. Example 2 The Second Derivative b) The rate of change of the rate of production is the second derivative Q’’(t) 6t 12 At 11:00 A.M., the rate is Q’’(3) 6 3 12 6 units /hour /hour. 49
  • 50. Example 2 The Second Derivative c) Note that 10 minutes is 1/6 hours, and hence Δt 1/6 hour. Change in rate of production is ΔQ’ Q’’(t) Δt ΔQ’ 6(1/6) 1 unit per hour. 50
  • 51. Example 2 d) The actual change in the worker’s rate The Second Derivative of production between 11:00 and 11:10 A.M. is the difference between the values of the rate Q’(t) when t 3 and when t 19/6. That is ΔQ’(t) Q’(19/6) Q’(3) ΔQ’(t) 1.08 units per hour 51
  • 52. Suppose that f is differentiable on the interval (a,b). The Concavity a) If f is increasing on (a,b),then the graph of f is concave upward on (a,b). b) If f is decreasing on (a,b), then the graph of f is concave downward on (a,b). 52
  • 53. Concave upward The Concavity (holds water) Concave downward (spills water) 53
  • 54. A critical point of a function is a point on its graph where either: Critical Points The derivative is zero, or The derivative is undefined The relative maxima and minima of the function can occur only at critical points. 54
  • 55. y Concavity Increasing, Concave upward x f’ (x) >0, f ”(x)>0 55
  • 56. Concavity y Concavity x Increasing, concave down f x 0, f x 0 56
  • 57. Concavity y Concavity x decreasing, concave up f x 0, f x 0 57
  • 58. Concavity y Concavity x decreasing, concave down f x 0, f x 0 58
  • 59. Second-Derivative Test Suppose f’(a)=0. If f’’(a)>0, then f has a relative minimum at x=a. If f’’(a)<0, then f has a relative maximum at x=a. However, if f’’(a)=0, the test is inconclusive and f may have a relative minimum, relative maximum, or no relative extremum all at x=a. 59
  • 60. Second-Derivative Test y f a 0 f a 0 x a Relative maximum 60
  • 61. Second-Derivative Test y f a 0 f a 0 x a Relative minimum 61
  • 62. Second-Derivative Test y f a 0 f a 0 x a Inflection Point 62
  • 63. Second-Derivative Test y f a 0 f a 0 x a Inflection Point 63
  • 64. Ex.2, page 33 Locate the local extrema for the function f(x)=(8/3)x3-x4  Extrema: the plural form of extremum, the minimum or maximum value of a function. 64
  • 65. Ex.3, page 34 Use the second derivative test to find the relative maxima and minima of the function f(x)=2x3+3x2-12x-7 65
  • 66. Ex.4, page 34 Find the point of diminishing returns for the sales function S(x)=-0.02x3+3x2+100 where x represents thousands of dollars spent on advertising, 0£x£80 and S is sales in thousands of dollars for automobile tires. 66
  • 67. Law of diminishing returns Law of diminishing returns refers to a situation in which a smaller result is achieved for an increasing amount of effort. 67
  • 68. Average cost per unit (AC) Average cost per unit (AC) is the total cost divided by the number of units produced. Hence, if C(q) denotes the total cost of producing q units of item, the average cost per unit is C q AC q q 68
  • 69. Average Cost and Marginal Cost Suppose AC and MC denote the average cost and marginal cost respectively. Then  AC is decreasing when MC<AC  AC is increasing when MC>AC  AC has (first-order) critical point (usually relative minimum) when MC=AC 69
  • 70. Elasticity of Demand p: the price, q: the corresponding number of units demand Δp: a small chance in price, then the percentage change in q is dq dp p % q  100 q 70
  • 71. Elasticity of Demand If the change in p is a 1-percent increase, then Δp=0.01p and dq dp 0.01p % q  100 q p dq q dp 71
  • 72. Elasticity of Demand If q denotes the demand for a commodity and p its price, the elasticity of demand, is given by =(p/q)(dq/dp) It is the percentage change in demand due to a 1 percentage increase in price. 72
  • 73. Ex. 1, page 35 Suppose the demand q and price p for a certain commodity are related by the linear equation q=240-2p (for 0£p£120 ). a) Express the elasticity of demand as a function of p. b) Calculate the elasticity of demand when the price is p=100. Interpret the answer. 73
  • 74. Ex.1, page 35 (Continued) c) Calculate the elasticity of demand when the price is p=50. Interpret the answer. d) At what price is the elasticity of demand equal to -1? 74
  • 75. Ex.1, page 35 (Continued) a) The elasticity of demand is p dq p 2 q dp q 2p 240 2p p 120 p 75
  • 76. Ex.1, page 35 (Continued) b) When p=100, the elasticity of demand is p 120 p 100 5 120 100 76
  • 77. Ex.1, page 35 (Continued) That is, when the price is p=100, a 1- percent increase in price will produce a decrease in demand of approximately 5 percent. 77
  • 78. Ex.1, page 35 (Continued) c) When p=50, the elasticity of demand is p 120 p 50 120 50 0.71 78
  • 79. Levels of Elasticity of Demand In general, the elasticity of demand is negative, since demand decreases as price increases. 79
  • 80. Levels of Elasticity of Demand (Continued) If | |>1, demand is said to be elastic with respect to price. If | |<1, demand is said to be inelastic with respect to price. If | |=1, demand is said to be unit elasticity with respect to price. 80
  • 81. Elasticity and the Total Revenue If R denotes the total revenue, p the price per unit, and q the number of units sold (i.e. the demand), then we can obtain. If demand is inelastic (| |<1 ), total revenue increases as price increases. If demand is elastic (| |>1), total revenue decreases as price increases. 81
  • 82. Ex. 2, page 36 Suppose the demand q and price p for a certain commodity are related by the equation q=300-p2, 0 p (300) a) Determine where the demand is elastic, inelastic, and of unit elasticity with respect to price. 82
  • 83. Ex. 2, page 36 (cont.) b) Use the results of part a) to describe the behavior of the total revenue as a function of price. c) Find the total revenue function explicitly and use its first derivative to determine its intervals of increase and decrease and the price at which revenue is maximized. 83
  • 84. Ex. 2, page 36 (cont.) a) The elasticity of demand is p dq q dp p 2 2p 300 p 2 2p 2 300 p 84
  • 85. Ex. 2, page 36 (cont.) The demand is of unit elasticity when |h|=1, that is, when 2 2p 2 1 300 p 2 p 100 p 10 of which only p=10 is in the relevant interval 0£p£Ö300. 85
  • 86. Ex. 2, page 36 (cont.) If 0£p<10, 2 2 2p 2 10 2 2 1 300 p 300 10 and hence the demand is inelastic. 86
  • 87. Ex. 2, page 36 (cont.) If 10<p<Ö300, 2 2 2p 2 10 2 2 1 300 p 300 10 and hence the demand is elastic. 87
  • 88. Ex. 2, page 36 (cont.) b) The total revenue is an increasing function of p when demand is inelastic, that is, on the interval 0£p<10 and a decreasing function of p when demand is elastic, that is, on the interval 10<p<Ö300. At the price p=10 of unit elasticity, the revenue function has a relative maximum. 88
  • 89. Ex. 2, page 36 (cont.) c) The revenue function is R=pq or 2 3 R p p 300 p 300p p Its derivative is 2 R p 300 3p 3 10 p 10 p which is zero when p=± 10, of which only p=10 is in the relevant interval . 89
  • 90. Ex. 2, page 36 (cont.) o On the interval 0£p<10, R’(p)>0, so R(p) is increasing. o On the interval 10<p£Ö300, R’(p)<0, so R(p) is decreasing. o At the critical value p=10, R(p) stops increasing and starts decreasing and hence has a relative maximum. 90
  • 91. Thank you for your attention! THE END! 91