CAPO: KT and social media

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  • Cameron D. NormanToronto, ON CanadaI am a professor of public health at UofT. passion and commitment is to making the world healthier for everyone through research and education dedicated to systems thinking and action. specialty is using information technologies to help people connect and share ideas and turn that into social value for health promotion.
  • CAPO: KT and social media

    1. 1. KT Therapy for the Social Media Phobic:Why you want to be a tweep<br />
    2. 2. Colleen Young Tricia Yerex<br />Founder, Health Care Social Media Canada Communications Lead,<br />Community Moderator, SharingStrength Canadian Virtual Hospice <br />Your presenters<br />
    3. 3. What is Social Media?<br />Social media is the use of technology combined with social interaction to collaborate, create and share.<br />Connect<br />Learn<br />Inform<br />
    4. 4. Before you start<br />Who do you want to talk with?<br />Why?<br />
    5. 5. The speed, reach and power of Social Media via Twitter<br />
    6. 6. #hcsmca chat<br />
    7. 7. Twitter<br />Peers and public<br />Learn and inform <br />Fast, effective way to crowd-source information<br />
    8. 8.
    9. 9. Blogging<br />You<br /> Articulate what you do and think<br />Understand yourself differently<br />
    10. 10.
    11. 11. Facebook<br /><ul><li>Public
    12. 12. Create a community of support
    13. 13. Reaching your audience where they are</li></ul>Over 600 million users <br />on facebook<br />Fastest growing segment: 55-65 year old females<br />
    14. 14.
    15. 15. YouTube<br />General Public<br />Information sharing<br />Broad audience<br />
    16. 16.
    17. 17. Our social media journey<br />
    18. 18. LinkedIn<br />Professional networking<br />Connecting with peers<br />Join groups and participate in discussions<br />
    19. 19. Social media is <br />here to stay<br />social<br />
    20. 20. Are you ready?<br />Set reasonable goals that are right for you and then…<br />Listen and learn.<br />Ask and learn.<br />Share and learn.<br />Inform and learn.<br />
    21. 21. Questions?<br />
    22. 22. Thank you<br />Tricia Yerex Colleen Young<br />tricia@virtualhospice.cacolleen@colleenyoung.com<br />@VirtualHospice @Colleen_Young<br />Canadian Virtual Hospice #hcsmca<br />www.virtualhospice.cawww.colleenyoung.com<br />

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