Join Movable Ink for a real-world examples that are making email marketing campaigns faster, smarter, and more measurable than ever before. Learn how agile email marketing, now integrated within ExactTarget's HubExchange, can help elevate campaign performance through on the fly targeting, optimization, and personalization at the moment of open.
Technology as a Tool for Change: Integrating Social Intelligence at IKEABrandwatch
Companies around the world, big and small, use social media and social data daily. But just as social data doesn’t automatically equate social intelligence, gathering social data is only the first step in becoming a true social business.
Integrating social intelligence into large global organizations can be challenging, but it provides a host of benefits, as innovative companies like IKEA—the world’s largest furniture retailer—are discovering.
In these webinar slides, Hans Gartner of IKEA’s Digital Development team, accompanied by Brandwatch’s Glenn White, Head of Product, and Joel Windels, EMEA Marketing Manager, discussed:
- The state of social listening at IKEA
- Scaling social intelligence across organizations and cultures
- Using social media command centers to find and share social intelligence.
Read all about it here: http://brnw.ch/1wfrwGD
A look at the key areas of digital marketing and where the discipline is headed. As used in a presentation to SUT in relation to my book 'Digital Marketing Strategy' used in their course.
Technology as a Tool for Change: Integrating Social Intelligence at IKEABrandwatch
Companies around the world, big and small, use social media and social data daily. But just as social data doesn’t automatically equate social intelligence, gathering social data is only the first step in becoming a true social business.
Integrating social intelligence into large global organizations can be challenging, but it provides a host of benefits, as innovative companies like IKEA—the world’s largest furniture retailer—are discovering.
In these webinar slides, Hans Gartner of IKEA’s Digital Development team, accompanied by Brandwatch’s Glenn White, Head of Product, and Joel Windels, EMEA Marketing Manager, discussed:
- The state of social listening at IKEA
- Scaling social intelligence across organizations and cultures
- Using social media command centers to find and share social intelligence.
Read all about it here: http://brnw.ch/1wfrwGD
A look at the key areas of digital marketing and where the discipline is headed. As used in a presentation to SUT in relation to my book 'Digital Marketing Strategy' used in their course.
Can CPG brands really touch consumers in deep and personal ways? Having spent years mastering familiar channels for personalized marketing Mondelez is now looking to make connections not only with consumer behaviors but with their beliefs, needs in the moment and hearts. We explore what “Empathy at Scale” means.
Moments that matter - Harnessing the power of meaningful in-person shopping e...National Retail Federation
Karen Voelker, Global Lead, Customer Innovation Network, Accenture
Megan Berry, Founder and CEO, by REVEAL
Matt Corey, Chief Marketing Officer, PGA TOUR Superstore
Jeremy Bergstein, CEO and Co-Founder, The Science Project
Scott Emmons, Director and Founder, Innovation Lab, The Neiman Marcus Group, Inc.
David Munczinski, CEO and Founder, Brickwork
Trevor Sumner, CEO, Perch Interactive
Jackelyn Glick, Dir., Global Retail Operations Strategy, Kate Spade
5 Things to Consider When Shopping for a Mobile Event AppDoubleDutch
Join DoubleDutch, leading mobile event app platform, in an "Introduction to Event Apps 101" webinar. Justin will walk you through what to look for when shopping for conference apps, how to align the technology to your event goals, and red flags to avoid!
Learn more at doubledutch.me
Email is the most mature digital marketing channel there is, and with its unbeatable ROI it’s no wonder email has been able to stand the test of time. As CRM continues to evolve, there is more opportunity to launch new channels that intelligently complement your email strategies. Join expert speakers from Tinuiti, Klaviyo, Movable Ink plus mutual client Sand Cloud to learn how to advance your 2021 strategy with proven tactics to achieve your unique business goals. We’ll dive into how Sand Cloud stayed ahead of the competition in 2020 by introducing SMS, overlays, and predictive analytics into their marketing mix.
In February 2011 we were present at Medianet Vlaanderen's seminar Tablets & Media.
During this event we shared 6 key insights based on our experiences:
#1 Tablets are Much Bigger than you Think
#2 What's More, it's Huge in the Enterprise as well
#3 For the Consumer it’s all about Consuming Media
#4 Monetization is More than Paid Downloads
#5 It’s not about HTML5 or Native Apps, but about User Experience
#6 The Rise of Second Screen Apps
ProgrammatiCon 2017 - Keynote: Programmatic - the next industry revolution fo...e-dialog GmbH
Programmatic is more than just buying and selling advertising; it is a technological force that is disrupting the very essence of traditional media buying, impacting every field from Channel Sales, Marketing, Finance and Analytics, Tech Stack and Adops to Product Development and Audience targeting. The sooner we understand the powerful tools we have at hand and the challenges that each one of these markets is experiencing, the sooner we can profit from its properties and use this industry revolution to our greater success.
The Games Industry Analytics Forum returned for its third gathering of the year in San Francisco and its 10th meet-up, on Monday August 10th.
Featuring presentations and expert panel discussions, the GIAF is a unique opportunity for practitioners looking to generate insight and value from big data game analytics; one of the most important trends in games.
Talks at this GIAF:
Nurturing the player journey
Kady Srinivasan, Sr Director of Player Engagement - Mobile at Electronic Arts
Lean analytics
Will Perone, CTO at Wicked Fun
Analytics architecture at IMVU
Jon Watte, VP of Technology at IMVU
Using data to prove the value of haptics
Nick Thomas*, Head of Gaming at Immersion Corporation.
The event is free for game analytics practitioners. For more info on future GIAF events, visit www.deltadna.com/GIAF
*Slides from Immersion are not included in this slide deck at present
2015 MARKETING TRENDS FOR DELIVERING MULTI-CHANNEL CUSTOMER EXPERIENCESIO Integration
Marketing will never be the same again. Technology, integrated channels, real-time analytics, digital rights, and brand experiences now shape the conversations that companies have with their customers and the way they manage their content supply chain. The changes in the way we market, manage and monetize content have been so prolific over the last two years that over 80% of marketers believe it has changed more now than in the previous 6 decades. We’ll look at where content marketing is headed for 2015 and how technologies like DAM and CMS truly enable better brand communications, online and offline. Key topics include omni-channel content marketing, adaptive strategies, digital rights management, brand governance, and the role of inbound user generated content to drive contextual relationships and reinforce brand value. See how top brands are adapting and using multichannel marketing technologies to reach new prospects and win markets.
Gunther Schumacher, Worldwide President & COO of OgilvyOne Worldwide, spoke at the IBM BusinessConnect software summit about how data and technology are still transforming marketing.
As marketers, you need to sell. That is why the mantra of David Ogilvy, our founder was “we sell, or else.”
But in today’s digital world, the customer is in charge. She decides when and where to engage, how to communicate, where to get information.
Today’s customers engage only on their terms, not yours.
Consumers used to be receptive to marketing messages about product benefits. Today, most of them trust recommendations from other consumers and they are seeking them out actively.
You have to stay on top of your competition. Most of them use Facebook, Twitter, Pinterest, Tumblr, and so on. You can no longer afford to ignore new media channels, especially in the social space. Online reviews can work in your favor. Or they can work against you. How do you cope with them?
How to Succeed Across Channels with Omnichannel MarketingTinuiti
Scaling your Direct-to-Consumer (D2C) brand requires an ever-growing toolbox, which includes first-party data, lifecycle tools like SMS messaging and loyalty programs, buttoned-up fulfillment and omnichannel marketing strategies, and a keen understanding of ecommerce trends.
The good news? Our subject matter experts, plus experts from across the industry, shared all the knowledge you need to grow and scale your D2C business in 2022.
As content marketing and brand publishing have grown by leaps and bounds, how can brands ensure a personalized experience that's relevant and meaningful to every consumer? Now more than ever, brands are challenged to create truly individualized content experiences at a global scale. This webinar covered examples and best practices for making content more personal and doing so at scale.
Why is Omnichannel Measurement the New Gold Standard for Brand Growth?Tinuiti
In the dynamic landscape of modern marketing, understanding the intricate dance between digital media and in-store sales is paramount.
Join Tinuiti’s Commerce Media and Marketplaces experts, alongside the collaborative commerce platform, Crisp. This insightful webinar will dive into the why and how behind omnichannel measurement, the new gold standard for brand growth. Don’t miss the opportunity to uncover data-driven strategies with real-world success stories
Can CPG brands really touch consumers in deep and personal ways? Having spent years mastering familiar channels for personalized marketing Mondelez is now looking to make connections not only with consumer behaviors but with their beliefs, needs in the moment and hearts. We explore what “Empathy at Scale” means.
Moments that matter - Harnessing the power of meaningful in-person shopping e...National Retail Federation
Karen Voelker, Global Lead, Customer Innovation Network, Accenture
Megan Berry, Founder and CEO, by REVEAL
Matt Corey, Chief Marketing Officer, PGA TOUR Superstore
Jeremy Bergstein, CEO and Co-Founder, The Science Project
Scott Emmons, Director and Founder, Innovation Lab, The Neiman Marcus Group, Inc.
David Munczinski, CEO and Founder, Brickwork
Trevor Sumner, CEO, Perch Interactive
Jackelyn Glick, Dir., Global Retail Operations Strategy, Kate Spade
5 Things to Consider When Shopping for a Mobile Event AppDoubleDutch
Join DoubleDutch, leading mobile event app platform, in an "Introduction to Event Apps 101" webinar. Justin will walk you through what to look for when shopping for conference apps, how to align the technology to your event goals, and red flags to avoid!
Learn more at doubledutch.me
Email is the most mature digital marketing channel there is, and with its unbeatable ROI it’s no wonder email has been able to stand the test of time. As CRM continues to evolve, there is more opportunity to launch new channels that intelligently complement your email strategies. Join expert speakers from Tinuiti, Klaviyo, Movable Ink plus mutual client Sand Cloud to learn how to advance your 2021 strategy with proven tactics to achieve your unique business goals. We’ll dive into how Sand Cloud stayed ahead of the competition in 2020 by introducing SMS, overlays, and predictive analytics into their marketing mix.
In February 2011 we were present at Medianet Vlaanderen's seminar Tablets & Media.
During this event we shared 6 key insights based on our experiences:
#1 Tablets are Much Bigger than you Think
#2 What's More, it's Huge in the Enterprise as well
#3 For the Consumer it’s all about Consuming Media
#4 Monetization is More than Paid Downloads
#5 It’s not about HTML5 or Native Apps, but about User Experience
#6 The Rise of Second Screen Apps
ProgrammatiCon 2017 - Keynote: Programmatic - the next industry revolution fo...e-dialog GmbH
Programmatic is more than just buying and selling advertising; it is a technological force that is disrupting the very essence of traditional media buying, impacting every field from Channel Sales, Marketing, Finance and Analytics, Tech Stack and Adops to Product Development and Audience targeting. The sooner we understand the powerful tools we have at hand and the challenges that each one of these markets is experiencing, the sooner we can profit from its properties and use this industry revolution to our greater success.
The Games Industry Analytics Forum returned for its third gathering of the year in San Francisco and its 10th meet-up, on Monday August 10th.
Featuring presentations and expert panel discussions, the GIAF is a unique opportunity for practitioners looking to generate insight and value from big data game analytics; one of the most important trends in games.
Talks at this GIAF:
Nurturing the player journey
Kady Srinivasan, Sr Director of Player Engagement - Mobile at Electronic Arts
Lean analytics
Will Perone, CTO at Wicked Fun
Analytics architecture at IMVU
Jon Watte, VP of Technology at IMVU
Using data to prove the value of haptics
Nick Thomas*, Head of Gaming at Immersion Corporation.
The event is free for game analytics practitioners. For more info on future GIAF events, visit www.deltadna.com/GIAF
*Slides from Immersion are not included in this slide deck at present
2015 MARKETING TRENDS FOR DELIVERING MULTI-CHANNEL CUSTOMER EXPERIENCESIO Integration
Marketing will never be the same again. Technology, integrated channels, real-time analytics, digital rights, and brand experiences now shape the conversations that companies have with their customers and the way they manage their content supply chain. The changes in the way we market, manage and monetize content have been so prolific over the last two years that over 80% of marketers believe it has changed more now than in the previous 6 decades. We’ll look at where content marketing is headed for 2015 and how technologies like DAM and CMS truly enable better brand communications, online and offline. Key topics include omni-channel content marketing, adaptive strategies, digital rights management, brand governance, and the role of inbound user generated content to drive contextual relationships and reinforce brand value. See how top brands are adapting and using multichannel marketing technologies to reach new prospects and win markets.
Gunther Schumacher, Worldwide President & COO of OgilvyOne Worldwide, spoke at the IBM BusinessConnect software summit about how data and technology are still transforming marketing.
As marketers, you need to sell. That is why the mantra of David Ogilvy, our founder was “we sell, or else.”
But in today’s digital world, the customer is in charge. She decides when and where to engage, how to communicate, where to get information.
Today’s customers engage only on their terms, not yours.
Consumers used to be receptive to marketing messages about product benefits. Today, most of them trust recommendations from other consumers and they are seeking them out actively.
You have to stay on top of your competition. Most of them use Facebook, Twitter, Pinterest, Tumblr, and so on. You can no longer afford to ignore new media channels, especially in the social space. Online reviews can work in your favor. Or they can work against you. How do you cope with them?
How to Succeed Across Channels with Omnichannel MarketingTinuiti
Scaling your Direct-to-Consumer (D2C) brand requires an ever-growing toolbox, which includes first-party data, lifecycle tools like SMS messaging and loyalty programs, buttoned-up fulfillment and omnichannel marketing strategies, and a keen understanding of ecommerce trends.
The good news? Our subject matter experts, plus experts from across the industry, shared all the knowledge you need to grow and scale your D2C business in 2022.
As content marketing and brand publishing have grown by leaps and bounds, how can brands ensure a personalized experience that's relevant and meaningful to every consumer? Now more than ever, brands are challenged to create truly individualized content experiences at a global scale. This webinar covered examples and best practices for making content more personal and doing so at scale.
Why is Omnichannel Measurement the New Gold Standard for Brand Growth?Tinuiti
In the dynamic landscape of modern marketing, understanding the intricate dance between digital media and in-store sales is paramount.
Join Tinuiti’s Commerce Media and Marketplaces experts, alongside the collaborative commerce platform, Crisp. This insightful webinar will dive into the why and how behind omnichannel measurement, the new gold standard for brand growth. Don’t miss the opportunity to uncover data-driven strategies with real-world success stories
SOSTAC approach of digital planning 2021 - Hugues Rey - Solvay Brussels Schoo...Hugues Rey
SOSTAC approach of digital planning 2021 - Hugues Rey - Solvay Brussels School of Economics and Management - Executive Master in Digital Marketing and Communication - final lecture of Communication Module - 2021
The 7 Elements of a Perfect Social Media CampaignClosed
The 7 Elements of a Perfect Social Media Campaign was a webinar hosted by Marcus Whitney, Co-founder of Moontoast, and Shoutlet's Kira Sparks. Learn the essential elements that go into creating a perfect campaign, along with compelling examples from real brands.
8 Interactive Trends Changing the Business LandscapeTim Sandlund
The world is changing quickly. This presentation looks at 8 interactive trends that are changing the business landscape. Technology is changing the way consumers interact with brands and how brands interact with consumers. Buying habits and consumer expectations are rapidly evolving. This is and will continue to have major implications for marketing. Is your business ready to adapt and take full advantage of how these trends are changing the way we do business?
Digital Doomsday - Mobile, Email and Social Media Webinar from Signal and You...signalhq
Digital Doomsday: The end of Mobile, Email and Social Media Marketing as you know it
In this informative and instructive webinar, leading agency Young & Rubicam joins us to highlight ways leading brands are achieving better results by marketing across channels.
It is becoming less effective to market within silos, as consumers cross channels to research, browse and buy all manner of products and services. Response, results and ROI all suffer, to say nothing of the redundancies and inefficiencies of using separate systems for multiple channels. The problem is well documented; however, the path forward is less clear. Digital marketers of all stripes will learn practical ways of tapping into the opportunities presented by emerging cross channel marketing solutions.
Kurt Holstein is one of the most experienced and thoughtful digital marketing executives. He is painting a vivid picture at the INTEAD Global Marketing Workshop in New York of what effective personalized digital marketing looks like and shows great examples. He also gives a glimpse of the future capabilities and delivery channels of digital marketing.
Kurt Holstein is one of the most experienced and thoughtful digital marketing executives. He is painting a vivid picture at the INTEAD Global Marketing Workshop in New York of what effective personalized digital marketing looks like and shows great examples. He also gives a glimpse of the future capabilities and delivery channels of digital marketing.
Marketing Challenges & Trends. What are the most common challenges facing marketing professionals today, the trends that are fueling these challenges, and recommended approaches to build successful brands.
7 Killer Tactics to Catapult a Mobile Marketing StrategyWaterfall Mobile
A mobile marketing strategy is just that – unless, of course, you've got some specific tactics to enhance mobile creativity, tracking and success. But how do these tactics play out in the real world? How can marketers apply them within their own business?
Find the answer to all these questions (and more) in the latest webinar from Waterfall Mobile: 7 Killer Tactics To Catapult Your Mobile Marketing Strategy. From the Getting It Right In Mobile series.
In the age of the connected consumer, businesses have a unique opportunity to reach users at every touchpoint during the customer journey. With the growing number of devices that consumers use, it’s more important—and more challenging—than ever to gain a single view of the customer and implement effective, relevant marketing.
Gigya CEO Patrick Salyer, and Chris Schlosser, Vice President of Digital at MLS, discuss how leveraging key demographic, psychographic, and behavioral identity data, paired with an engaging digital experience, can turn anonymous users into loyal, known customers.
Until now, email messages were frozen in time the moment the "send" button was pressed. Now, a new wave of technology enables marketers to adjust messages post-send to best match the personal context of each and every opener - all in real-time.
In this session, LiveClicker Co-Founder and VP, Market Development of RealTime Email will discuss how Celebrity Cruises and AAA has leveraged moment-of-open data to amp relevance and connect with customers in new and powerful ways.
Content is one of the hottest topics in marketing, and while it can be simple once you get started, many companies struggle in the early stages. In this session, join Ann Handley, CC Chapman and Christopher Penn as they map out a process you can follow to generate ideas, understand your customers' journey, the nuts and bolts of content creation and how to get the most reach and value out of your content.
You'll learn:
• What topics to cover
• What to do when the right idea doesn't jump out
• How to maximize the value of each piece of content for multiple audiences and channels
• Best practices for creating content in a busy workday
• How to explain the value of content to internal stakeholders
• How to measure the value of your efforts
Today, social media is changing every business in every industry. Pono Music has become the talk of the music industry by connecting with fans in a whole new way through the Pono Player, Community Cloud and Marketing Cloud. Learn how this combination of technology is creating the perfect storm for changing the music industry by enhancing the listening, buying, and sharing experience.
In this session you'll get best practices in aligning Sales and Marketing teams to drive down costs and increase revenue through a holistic view of your customer’s journey - from demand generation to the final sale and beyond!
Key takeaways:
Increase pipeline through tighter sales and marketing alignment
Execute a winning content marketing strategy
Convert more leads through stronger lead management process
Ever wonder how Salesforce uses the Marketing Cloud? Be sure to attend this session to learn how we use the Marketing Cloud to create 1:1 customer journeys. We'll talk about Salesforce1 Mobile app adoption and on-boarding, best practices for event registration, creating on-site mobile experiences, driving leads with social advertising, identifying and engaging advocates on social channels, and more. And we will take a real-time look at how we used the Marketing Cloud during Connections.
Today’s customers do not differentiate between marketing and service—but they do expect a cohesive, personalized experience every step of the way. Whether they’re receiving an email related to an open issue, using self-service to resolve problems themselves, or contacting support with questions before they make a purchase, every service interaction is a marketing interaction too.
Join us to learn how Desk.com helps fast-growing companies leverage each opportunity to deliver a great experience - and turn customers into evangelists one interaction at a time.
Opens, clicks, even conversions...that’s just not good enough in today’s competitive retail market. Increasing Customer Lifetime Value should be the ultimate goal of any retail marketer. Windsor Circle CEO, Matt Williamson will be joined by a leading retailer to outline the 4 key phases in the journey to increase CLV. Walk away from this session with actionable tactics to create a personalized customer experience to increase revenue.
Are you a B2B marketer that struggles to keep the pipeline fully stocked with a steady flow of high-quality leads? Have no fear! Regardless of your company’s size or industry, you can generate better leads, nurture them through the pipeline, and close deals faster.
Join us to learn how adding marketing automation to your CRM strategy will change the way you do business—and keep your sales funnel forever flowing.
When marketing and sales are working in lockstep, your revenue soars and your business grows. Resident marketing technology expert, James Kenler, has been on both sides of the sales and marketing divide. Learn how James used marketing automation to align the sales and marketing processes at CareerBuilder around a common business goal to ultimately develop a unified sales strategy driving overall revenue and resulting in the creation of new teams and resources.
From helping restaurants grow and run their businesses, to enabling diners to discover and book the perfect table every time they dine, OpenTable’s story is one of connection—among diners, restaurants, and their communities. Through its mobile app and online reservation system, each month Open Table manages an astounding 16 million reservations for 32,000 restaurants—generating over 450,000 customer reviews.
Join us to learn how Scott Jampol, SVP of Marketing, leverages Marketing Cloud to ensure an appetizing experience each and every time. You’ll hear how diner profiles and recommendations enable 1:1 personalization for emails, SMS, and push notifications, and how user generated content empowers social connections.
As brands and advertisers embrace the promise of data integration, nearly every medium has been impacted. From display advertising to print to even TV, brands and advertisers are exploring how emerging data and targeting tools can be leveraged most effectively in order to authentically connect to consumers. Site visits, email click-throughs and social media activity are a treasure-trove of detailed first-party data that help identify the interests and behaviors of a brand’s consumers. These insights can be used to target Native Advertising and personalized content delivery.
Join Kraft, LiveIntent, MXM and Salesforce to discuss their first-ever native advertising in email campaign and how Kraft is using the Marketing Cloud to personalize email messaging using first-party data.
When marketing and sales are working in lockstep, your revenue soars and your business grows. Resident marketing technology expert, James Kenler, has been on both sides of the sales and marketing divide. Learn how James used marketing automation to align the sales and marketing processes at CareerBuilder around a common business goal to ultimately develop a unified sales strategy driving overall revenue and resulting in the creation of new teams and resources.
At the end of the day, it doesn’t matter if a customer is talking with your sales, customer service, or marketing teams around the globe - you need to deliver a consistent experience for that customer. How do retailers maintain their brand voice through periods of rapid growth? How do you ensure you have a consistent tone for customers across your social channels as well as the rest of your digital channels? ALEX AND ANI and Elizabeth Arden will detail their strategies for delivering an experience on social media that leaves their customers feeling beautiful and coming back for more.
Customer communication of all types - marketing, support, and transactional - is essential for keeping audiences engaged with your brand. What happens when different product lines communicate differently? You create customer confusion and email apathy.
Join the Intuit Buy Experience team as they discuss how they doubled engagement rates by aligning branding strategies and revamping their 1:1 customer lifecycle communications.
Powerful, engaging apps have revolutionized the way we manage our personal lives. But why doesn’t every company have equally powerful apps to engage their customers and help run their business? If you could design a custom app to modernize the way you work or engage with customers, what would you build?
Join us to learn more about how the Salesforce1 Platform makes it easier than ever to build beautiful engaging apps for your customers and powerful, intuitive apps for your employees. We will cover what the Salesforce1 Platform is, what it does, and how marketers can use it to rapidly develop connected apps for desktop and mobile. Customer speakers from EducationDynamics and UMassOnline will join us to share their story of building and running their app, GlassPanel™, on Salesforce.
Salesforce and Facebook come together and unveil our amazing customer success of how some of the most innovative brands in the world like Angie's List, use Facebook to drive amazing results like:
• Finding new customers that look just like their best ones
• Increase the amount spent by the existing customers with every purchase
• Find and re-engage past customers with targeted advertising who no longer respond to emails
Blending Service & Marketing: HP Social Customer Care Increases Customer LoyaltySalesforce Marketing Cloud
Social media is blurring the line between customer service and marketing. While your marketing team may have created your Facebook page or Twitter handle to have a brand voice, customers see it as an opportunity to get help, and they are coming in increasing numbers.
Every month, HP listens to 100,000 interactions from customers looking for help on more than 100 social media network sites across 95 countries. Every one of those interactions gives HP a chance to strengthen its brand, solve problems, increase customer loyalty and create advocates who share their experiences.
Join this session to learn how HP integrates social data into its CRM system to empower support agents and how they are blending service and marketing interactions.
You Talkin' to Me? How Redbox Personalizes its Emails to 40 Million SubscribersSalesforce Marketing Cloud
Every email marketer wants to deliver unique, personalized experiences to their audience. To do it right, it takes time, the right resources and a customer-first mindset. In this session, you'll hear how Redbox has implemented a series of automated, personalized messages to drive a 1:1 customer experience.
You Talkin' to Me? How Redbox Personalizes its Emails to 40 Million Subscribers
Agile Email Marketing and the Real-Time Inbox
1. MARKET IN THE MOMENT
Agile Email and the Real-time
Inbox
2. Housekeeping
• AUDIO:
• Streaming through your computer speakers. Please
make sure speakers are on, and volume is up.
OR
• Dial In: PLACEHOLDER Access code: PLACEHOLDER
• QUESTIONS:
• Submit questions throughout the session by using the
chat panel
• RECORDING:
• Will be shared within 48 hours
6. Market In The Moment
Our mission is to help marketers
craft experiences that feel as
personal and relevant to an
audience of one as they are to an
audience of millions.
7. Over 200 of the world’s largest brands
RETAIL FINANCE TRAVEL ENTERTAINMENT TELCO
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Countdown
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Deep Linking
Live Social
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24. Market in the Moment
Agile Email and the Real-Time Inbox
Q&A
Editor's Notes
Moderator:
Before we get started with today’s Holiday Hit List webinar we have some housekeeping to take care of.
First, the audio for the session is being broadcast through your computer’s speakers- so we recommend using a headset or headphones to hear the audio, and make sure your speakers are on and volume is turned up. If you’re having any issues with the broadcast audio, you can dial-in at the number shown here using the access code.
We encourage you to submit questions throughout the session by using the chat panel on your WebEx screen. There will be a few points in todays webinar that we will pause to take questions. We’ll hold time at the end to answer any remaining questions.
This session is being recorded and a link to the recording will be shared within 24 hours through an email.
Moderator:
If you’d like to join the conversation on Twitter, the hashtag to use is #HolidayEmail, and our company handle, @movableink, is included here on the slide. We’d love to have you connect with us, and keep the conversation and idea-sharing going beyond today’s event.
Today’s Featured Speakers come from both Acxiom and Movable Ink.
Ryan Phelan, Vice President of Global Agency Shared Services at Acxiom is an accomplished email veteran with over 15 years in leadership roles. Prior to Acxiom, he has headed up strategy and email programs for BlueHornet, Sears Holdings and Responsys. He is an industry thought leader having been the featured in DM News, Chairs the EEC, and was ranked as one of the top 40 digital marketing strategists in the country by OMI.
Matthew Potter is Movable Ink’s Vice President of UK & EMEA and he is responsible for managing the companies presence in Europe and Asia. He too is a great resource with over 10 years of Digital Marketing experience having worked with for some of the worlds largest corporations and innovative start ups. Prior to Movable Ink, he spent 11 years helping Experian build their UK and EMEA business.
With that, we’d like to get started with our Email Personalization Webinar. Ryan, take it away!
Start by telling a story.
We all know what it’s like walking into the local store where the personal shopper comes to help you as you buy. They take time to understand what you are looking for and help match items together. It’s a boutique 1:1 engagement that adds extra value to every customer engagement.
Juxtapose that against our mass marketing efforts. We can get lots of exposure but it’s extremely difficult to replicate the boutique at massive scale. Wouldn’t it be great if you could alter your digital billboards and marketing to deliver that valuable 1:1 experience?
***click to animate the circles***
At movable ink we believe you can do just that. You can deliver 1:1 engagements at massive scale to personalize your marketing in ways you’ve never been able to do before.
What we believe (paint the big vision) MARKET IN THE MOMEMENT
-We believe that marketing is a force that gives you a voice to drive change or action.
-Most marketing amplifies a message but doesn’t adapt to the individual in the moment.
-Specifically in digital marketing, the world is changing and marketers are quickly seeking to blend the service and understanding that you get from a personal shopper in the store, with their mass marketing programs.
-Just as people react to what happens in the moment (live life in the moment), so should our marketing.
-You should be able to market in the moment, delivering 1:1 experiences in all your consumer engagements.
-Our mission is to help marketers craft experiences that feel as personal and relevant to an audience of one as they are to an audience of millions.
-This is where marketing is going and what we are achieving at movable ink.
Bringing 1:1 experience to massive scale
Relevancy and timeliness drive success in marketing
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We’ve helped over 200 of the world’s largest brands address challenges and achieve their goals with real-time personalization…
Who we are (establish credibility): company background and some social proof numbers (seasoned team, # of customers, major partnerRETAIL
FINANCE
TRAVEL
ENTERTAINMENT
TELCO
MARKETS & MEDIA
s, capital raised, global presence)
And, those brands have used this technology quite extensively with usage increase 10 times every 12 months. We’re excited to be coming up on our 3rd Cyber Monday, and have invested heavily in infrastructure to handle this traffic.
Built to scale. Important point is:
Battle tested. Heard of companies bomb on cyber Monday & Black Friday. The major brands on previous slide have
Z.
Successful in the right application of
Adoption has taken off over the last 2-3 years. Adding agile to your marketing mix will help achieve your KPI’s and help efficiency in your marketing processes.
----- Meeting Notes (9/19/14 13:59) -----
69 days away from cyber monday
It’s been great to see our Client Experience team work with partners and our clients to help brands drive revenue. Our goal is to help brands through a crawl, walk, run approach to truly drive ROI.
And, we’re excited to showcase one of those brands today. I’d like to invite Cameron from Onestop up on stage to talk about what they’ve been doing for 7 For All Mankind.
We worked with 7FAM and the Movable Ink team on some great use cases to drive revenue. We started off with single elements, and evolved to coordinated multi-day campaigns using real-time merchandising and multiple other real-time elements in the email.
It would be great to present these in the following format:
- What were you thinking as you approached this campaign? (e.g. what challenge you were trying to solve … In one of our early campaigns, we wanted to create a sense of urgency and give some transparency to 7FAM clients around sales)
- Here's what we did. (We used Movable Ink’s countdown time to show exactly how much time was left for this sale. The timer is refreshed at the moment of open)
Here are the results (77% increase in conversion rates)
Video. My favorite email from 7FAM. (whatever you want to do to add personality)
Here’s another example of a single element email. In this case, 7FAM utilized video assets that they already had in order to create a very engaging email.
- What were you thinking as you approached this campaign? (7FAM had great and expensive video assets that get limited distribution in current channels)
- Here's what we did. (We used Movable Ink’s video capabilities to create a very engaging email for clients. The video functionality shows the best experience possible based on the email being used to open the email.)
Here are the results. (Great campaign featuring Miranda Kerr. )
7FAM then started using multiple elements in a single email. This email promotes 7FAMs Dreaming in Blue campaign, and features a video that was created specifically for the email, and real-time #DreamingInBlue images from Instagram.
- over 335 Instagram followers
- 320% lift in Instagram followers
The last 7FAM example I’d like to show features automated content blocks used across several email deploys. The team was able to set up the functionality once and use across the entire campaign.
Dir. of Mktg engaged our team for suggestions and strategy on sale and social buzz
Email 1 – Prepopulated tweet and deep link on mobile
Email 2 – Real-time merchandising, plus Prepopulated tweet and deep link on mobile
Email 4 – Countdown timer for last 24 hours of sale, Prepopulated tweet and deep link on mobile, custom styled social chatter
Eric:
Let’s kick the image personalization up a notch. In the previous example, we showed how a user’s name can be included within a wish list tag as a static image.
In this example, we are incorporating the user’s name as part of an animated card wishing them a happy holiday. When the user opens the email, the holiday card animates as if it is being written just for them – creating that one to one personalized user experience as if you designed this email just for them.
One important thing to note about image personalization is that is does not have to just be first name. We can use any data that you have on file for a user. If you’d like, you can thank users in an animated card for the specific product they purchased or create an animated list from Santa with products they have recently viewed or abandoned. I strongly encourage you to think outside of the box to understand what would be most relevant and engaging for your own customers.
Ronnie:
An additional layer of perosnalized content you can include is around yoru loyalty program. In this example, Elizabeth is close to reaching the next level and just needs a few more points to reach 4,000. encourage your customers to take advantage of the loyalty program to buy from you when they have the compelling events around holiday, where you know they are going to buy.
Eric:
When I think of the holiday season I think of snowflakes, hot chocolate and snowmen. But…then again, I live near New York City where that’s common and as I’m sure many of the locals on the phone would agree…we saw WAY too many snowflakes last winter.
Ronnie, on the other hand, lives in San Francisco where it’s pretty much the same weather year round and maybe some of you out there on the line are in Texas, Florida or other locations where a single snowflake can shut down the whole state. Regardless, of where YOU personally are, it’s important to remember that the holidays don’t look the same for all of your email universe.
With weather targeting, you can easily show different content to your users based on the exact weather conditions at the time of open for each individual user. Not only does this help create a more relevant experience by allowing you to design creative to match what the user is experiencing at that moment, you can also take advantage of this targeting to showcase relevant products within the email. For a clothing retailer, this might mean the difference between marketing sweaters and scarves versus shorts and t-shirts. We’ve seen other great examples from clients including showing weather forecasts for travel destinations or even driving tips for different weather conditions. Again, think about what weather means to your business and how your emails can match what your users are experiencing.
Ronnie:
No additional commentary
Eric:
It seems that every year around the holidays, marketers hunker down and brainstorm their best possible ideas for their Black Friday and Cyber Monday email campaigns. If you’re really lucky, you come up with a few great ideas and then have to narrow it down to just one to actually implement. If you’re not so lucky, maybe you just have a bunch of ideas that perhaps have performed quite well for you this year or last holiday season, but you’re not really sure which would do best this time around.
With time of the essence, and only one real shot to make the most of your campaign—creative optimization is a no-brainer for the holidays.
For those of you who are not familiar, creative optimization allows you to test multiple variations of an email in real time without splitting your list, or holding back a certain portion of your audience, and without needing to review results and launch a winner to the remainder of your audience.
The optimization happens ALL in real-time based on TRUE statistical significance and once we have determined a winning creative, it will display to ALL users who open the email from that point on.
Creative optimization is a great way to ensure you get the absolute most out of your crucial holiday campaigns without burning a portion of your list and making arbitrary decisions on what creative or offers might work best.
Out of all of our agile email capabilities, creative optimization consistently is the most widely used, and consistently shows the best results in terms of lift in clicks and ROI.
Ronnie:
Real-Time creative optimization works. A global travel and hospitality company used it to increase their revenue per email by 20% this year and it’s a staple of their program (especially with all the upcoming holiday travel coming up).
Testing
Test Multiple Creative Variations, Show Winners In Real Time
Measure Based On Clicks Or Conversions
Targeting
Sense And Respond To Each Recipient In Real-Time
By Device, Weather, Location, Time Of Day, And Your Own Data
Live Content
Incorporate Content From The Web Into Email
Personalize at Massive Scale
200+ Fortune 1000 Brands
Battle tested through 3 Cyber Mondays
Strategic use cases to drive more email revenue