Hearing Zen is a team that created a social media campaign to raise awareness about hearing loss. They researched the issue, met with leaders in the field, and identified relevant channels like Facebook and Instagram. Their strategies were to create engaging visual content, share it with friends, and provide useful information to audiences affected by hearing loss. Their goals were to increase awareness of hearing loss and grow their social media following. Through insights from Facebook and Klout, they measured their reach and identified top influencers to connect with to further their cause.

1. Hearing Zen
ENTRE 528 / Social Media of Managers
Final Presentation
By Team Zen

2. Our cause

3. Our Story
Hearing Loss Awareness
• Research of hearing loss information
• Meeting with President of “Hearing Loss Association
of Washington” and President of “Lets loop Seattle”
• Planning and Strategies
• Identified Channels
• Execution

4. Create Initial content and invite friends
Be visual and Interesting
Be relevant
Be proactive
Our Strategies
Capture audience and provide useful Information

5. Our Hero
Who were our fans going to rally around

6. Channels

7. An example of our post

8. Our Audience
People involved in Hearing Loss

9. Our Goal
Increase Hearing Loss Awareness
Increase our total likes
Increase our followers
Increase our reach
Increase number of people talking about us

10. Lessons Learned
Things we learned from our social media experience
Follow
people

11. •Mapped locations of Hearing Zen's followers

12. Social Authority

13. Follower counts of Hearing Zen's followers

14. KLOUT

15. Facebook Insights

16. Top influencers We connected with

17. Questions?