Presentation by Colin Cupp and Ryan Nichols at Mochi London that covers what Mochi Media has been working on, what's new, and what the community can expect going forward.

1. WHAT’S NEW AT MOCHI!
Colin Cupp, Product Marketing Manager
Ryan Nichols, VP Product
AUGUST 27, 2011

2. MEET THE TEAM!
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3. WE’VE BEEN BUSY!
WE WANT TO KEEP IMPROVING OUR PRODUCTS AND TOOLS TO
MAKE YOUR LIFE EASIER.
! MOAR REVENUE
! MOCHI ASIA
! NEW GAMES CATALOG
! MOCHI ACHIEVEMENTS
! ACCOUNT UPDATES
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4. MOAR REVENUE
WHAT’S INSIDE:
! MOCHI NETWORK ECPM’S* ARE ON THE RISE
! NEW PARTNERS IN KEY INTERNATIONAL MARKETS
! EXTREMELY HIGH DEMAND FOR MOCHI ADS
* eCPM is an advertising term, which is also used on the Mochi developer account dashboard to
illustrate earnings. Literal definition: Effective revenue per thousand impressions.
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5. MORE REVENUE: RISING ECPM’S
GLOBAL ECPM EXPERIENCING 100% GROWTH YEAR OVER YEAR
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6. MORE REVENUE
THE U.S. ECPM IS GROWING INCREDIBLY FAST, CURRENTLY AT
APPROX. $2.00 (NET TO DEVELOPERS)
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7. MORE REVENUE
ECPM IN THE UK HAS
EXPERIENCED A 115%
INCREASE SINCE 2009
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8. MORE REVENUE
VISUAL FOR GLOBAL,
US, & UK ECPM
PERFORMANCE
SINCE 2009.
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9. ASIAN MARKETS
REVENUE BOOST
! SINCE MOCHI’S ACQUISITION BY SHANDA, WE HAVE SEEN A 600+% INCREASE IN
NETWORK ECPM IN CHINA
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10. ASIAN MARKETS
SHANDA GAMES
! WE HAVE A HEAVYWEIGHT IN OUR CORNER WHO CARES ABOUT THE FLASH GAMES
INDUSTRY
PARTNERSHIPS
! WE ARE FORMING NEW PARTNERSHIPS WITH LARGE PORTALS AND SOCIAL
NETWORKS
GROWING TEAM
! WE ARE HIRING MORE ENGINEERS TO WORK ON THE AD PLATFORM AND
DEVELOPER TOOLS
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11. NEW PARTNERS
! WE HAVE PARTNERS SELLING MOCHI ADS ON AN EXCLUSIVE BASIS IN
7 DIFFERENT MARKETS!
! WE’RE ACTIVELY SEEKING AND DEVELOPING PARTNERSHIPS IN
BRAZIL, RUSSIA, KOREA, JAPAN AND CHINA*
*IF YOU KNOW OF ANY MEDIA COMPANIES IN THOSE MARKETS, PLEASE EMAIL JOE
GRUENDER: OSAKAJOE@MOCHIMEDIA.COM
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12. HIGH DEMAND
! WE HAVE HUGE DEMAND FOR MOCHI ADS INVENTORY IN MANY KEY
MARKETS
! ANTICIPATING “OFF-THE-CHARTS” Q4 DEMAND.
! Many advertisers are moving their offline advertising budgets (e.g.
Television) to the web.
! When demand outstrips supply, eCPMs always rise J
! MOCHI IS LOOKING TO CONTINUE TO EXPAND OUR INVENTORY IN
! US, CA, UK, Western Europe, Scandinavia markets
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13. GAMES CATALOG 2.0
NEW GAMES CATALOG
! FASTER SEARCHES
! MORE POWERFUL- COMBINE SEARCH FILTERS TO REFINE YOUR GAMES
! SAVE YOUR SEARCH FOR LATER, EVEN MAKE IT YOUR CUSTOM GAMED FEED!
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14. GAMES CATALOG 2.0 WALKTHROUGH
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15. NEW DEVELOPER TOOL: MOCHI ACHIEVEMENTS
DEVELOPER TOOL WITH PUBLISHER BENEFITS:
! DEVELOPERS CAN CREATE CUSTOMIZED ACHIEVEMENTS SYSTEMS
! Use default UI (no Mochi branding)
! Create your own UI with your branding
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16. MOCHI ACHIEVEMENTS EXAMPLES
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17. OTHER RECENT RELEASES
DEVELOPER DASHBOARD UPDATES
! Better layout
! Easier access to game reports
REQUESTS? COME TALK TO US!
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18. DID YOU KNOW ABOUT…
! MOCHI SOCIAL
! MOCHI ANALYTICS
! SCORES AD FORMAT
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19. WE WANT WHAT YOU WANT
MOCHI MEDIA’S INTERESTS CONTINUE TO ALIGN WITH FLASH GAME
DEVELOPERS AND PUBLISHERS.
! OUR BUSINESS MODEL HASN’T CHANGED- OUR SUCCESS IS BASED ON YOUR
SUCCESS.
! WE OPENLY SHARE INFORMATION WITH THE COMMUNITY, INCLUDING THE DATA
FROM THE ANNUAL FLASH GAMES MARKET SURVEY
! WE ARE HEAVILY INVESTED IN THE FLASH GAMES INDUSTRY
! As a tools & services provider
! As the organizers of FGS
! As a games publisher, sponsor, and even game creator (BioGems)
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20. WHAT’S NEXT FOR YOU?
RAISE YOUR HAND IF YOU ARE INTERESTED IN…
! FLASH IN 3D (I.E. MOLEHILL)
! MOBILE GAME DEVELOPMENT
! CREATING MULTIPLAYER GAMES
WE CAME HERE TO TALK TO YOU GUYS- LET’S TALK GAMES!
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21. DON’T FORGET TO TAKE THE FLASH GAMES MARKET SURVEY! NOT ONLY
DOES IT HELP THE ENTIRE FLASH GAMES INDUSTRY, YOU COULD WIN ONE
OF 8 PRIZES: ADOBE SOFTWARE (CS5.5 WEB EDITION) OR GIFT CARDS!
WWW.SURVEYMONKEY.COM/S/2011FGMS
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22. CONNECT WITH US!
WE’RE HERE TO TALK TO YOU AND ANSWER ANY QUESTIONS YOU MIGHT
HAVE. OTHER WAYS TO CONNECT:
! MONTHLY NEWSLETTER
! TWITTER: @MOCHIMEDIA
! FACEBOOK: WWW.FACEBOOK.COM/MOCHIMEDIA
! COMMUNITY FORUMS
! PRODUCT FORUMS: MOCHIMEDIA.USERVOICE.COM
! GOOD OL’ EMAIL: COLIN@MOCHIMEDIA.COM
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23. THANKS!
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