Alexander krug softgames pgc 2014_final
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Alexander krug softgames pgc 2014_final
- 1. Go HTML5 or Die: Stop Praying For Flappy Hits – Join The Gold Rush! Alexander Krug, Founder & CEO SOFTGAMES Mobile Entertainment Services GmbH www.softgames.com
- 2. WHO? - Serial games entrepreneur - 10+ years in mobile gaming - Big supporter of HTML5 since 2010
- 3. ABOUT SOFTGAMES Biggest HTML5 Games Platform with 10m+ MAU - We offer Portals: We monetize & engage your users with 200+ free, cross platform games! - We offer Developers: We sponsor & distribute your games globally!
- 6. FLASH INSIGHTS - Dominant platform on PC for Casual Games - Large install base - Healthy commercial ecosystem which generated big hits like…
- 7. 7 FLASH GAMES ARE DYING I’M SORRY BUT…
- 10. 10 Everybody Is Doing Apps, Me Too!
- 11. I CAN DO THIS!
- 12. HOW TO GET THERE?
- 13. UHM… CHALLENGING
- 14. 60% EARN LESS THAN $500 PER APP PER MONTH! THE APP-REALITY!
- 15. JOIN THE GOLD RUSH
- 16. HOW MUCH CAN I EARN?
- 17. BUSINESS MODELS: Developers - Selling (non) excl. licenses to publishers • ~$ 500 - $ 5000 - Rev Share with Distributor • 50/50 - Own Distribution + Ingame Ads • ~$ 2.50 eCPM
- 18. STARTING GUIDE: DEVELOPERS 1. Market Research: Content is KING! - Check popular gaming portals like softgames.com - Find a niche! It’s a young market! - Keep an eye on the quality!
- 19. STARTING GUIDE: DEVELOPERS 2. Choose a Game Engine - Pick a ready engine instead of building your own one! And many many more…
- 20. STARTING GUIDE: DEVELOPERS 3. Get in touch with sponsors early - Publishers are always looking for great content! - Contact us at html5@softgames.de
- 21. I’M NOT A DEVELOPER! HOW TO JOIN THE GOLD RUSH?
- 23. 1. HTML5 is an lucrative alternative 2. High profits due to low development time & efforts 3. Join the gold rush before its too late SUMMARY
- 24. THANKS! Questions? www.softgames.com html5@softgames.de @softgames LinkedIn.com/in/alexanderkrug
- 26. BUSINESS MODELS: Portals - Advertisement on the portal • ~$ 3.50 eCPM (Google Adsense) - All you can eat – Model • Weekly / Monthly subscription
Editor's Notes
- Insights on HTML5 mobile games ecosystem
- how is the casual gaming landscape structured today?
- One the one hand we do have still lots of casual gamers accessing their favorite games on PC On the other hand, more and more gamers are shifting to smartphone and tablets Let‘s have a look to flash…
- Flash is the dominant platform for casual gaming is dying
- Major device shipments declining since years E.g. PC shipments declined at 11% globally 2013 Smartphones & Tablets continue to grow! - Flash target audience is moving from desktop to smartphones and tablets. They desire to play their favorite games also on these devices. But: flash is not supported!
- Mochi Media – THE instance for flash gaming - shut down end of march Why? Because they of „No Meaningful Position Beyond Flash”
- Who of u is dreaming to develop the next Flappy Bird? Sorry to tell you, but more than 1M apps dreaming about the same! App Stores are overcrowded & highly competitive! Even if u have a better idea and bigger Team and higher budget… Flappy Bird was just LUCK!
- - Reality is: You need ~50.000 daily downloads to reach the top 25 free games (USA, iPhone) - over 99% of all apps never get discovered
- All you need is … Marketing?! As the gap between the cost and spending of a user widens, having a well-thought out marketing strategy is key. So u need a clear marketing strategy and big budgets Source: SuperData Research
- Reality:
- Instead of hoping for the next big hit, join the gold rush! Low competition Casual Games are dominating Production times are lower Profits are higher
- 7000 app developer, feb 2014
- The game engine u finally picks depends on the genre u r planing to build Each engine has its pros/cons E.g. Construct 2 great for physic games, but new, better ones are upcoming
- We do QA on real devices We have published over 200 titles We give advices Dedicated team will be happy to hear from you soon.
- No budget? Want start your own mobile games portal? Visit our self service portal: publishers.softgames.de Get instant access to 200+ free games NO set up fees – our service is completely FREE of charge • Engage your users with over 200+ high quality cross-platform games • Games run on Smartphones, Tablets and Desktop • Access 5-7 new HTML5 games weekly • Monetize with your own ads outside of the games
- Set up your own portal: Free word press themes available