2. BARISTA BRITTANY
BACKGROUND:
• B.A. degree from University of
Florida
• Maintains personal Blog
• Social Media Management
DEMOGRAPHICS:
• Female
• 18-24
• $50,000 yearly
• Single, no kids
Identifiers:
• Accomplish Goals on time
• Technology
3. BARISTA BRITTANY
GOALS:
• Prepare a variety of drinks for
customer orders to Starbucks
standards.
• Success means: a promotion and
being on time
• Value: family, job security, faith and
appearance
• Help make the world a little better.
• Better understand media side to
business.
Challenges:
• New systems
• “Love to be seen more as a leader”
4. BARISTA BRITTANY
REAL QUOTES:
• “I feel as though if one is on
time then they are late.
Always be early”
• “Making everything with love
and appreciation will only
benefit both me and the
customer”
• “New technology, new
websites, new social ways is
what my kind of ‘fun’ is!”
COMMON OBJECTIONS:
• Making every day count in a
positive manner.
• Working as a team to
accomplish the objective and
mission.
5. BARISTA BRITTANY
MARKETING MESSAGING:
• Creating an
environment that is
suitable for everybody’s
needs it their each and
individual ways, no
matter if it’s online, in
person, Print, etc.
ELEVATOR PITCH:
• Have Buffer scheduled
with statuses, tweets,
images, or
anything…anywhere
you would want.
