Buyer Persona for Starbucks Example : Macy Lauderdale

1. Starbucks
Buyer Persona Overview
October, 2015

2. Background:
• Senior at the University of Florida
• Double majoring is Sports Marketing and
Political Science
Demographics:
• Age 18-25
• Has no income
• Beach girl
Identifiers:
• Stressful lifestyle
• Always worried about school and upcoming
events
• Has her iPhone on her at all times
Macy Lauderdale

3. Macy Lauderdale
Goals:
• Graduate with a 4.0
• Get a job with a sports marketing firm or go onto
law school
• Rule the world one day
Challenges:
• Getting everything done on time
• Getting enough sleep
• Keeping a balanced social, school, and sleep
schedule
How we help:
• Provide caffeine at any time, allow to mix and
create your own drink to get through the day
• Healthy snacks available to go with your coffee,
cappuccino, latte, etc.

4. Macy Lauderdale
Real Quotes:
• “It is hard double majoring and keeping my
grades up to my expectation”
• “I have exams all the time and major
projects to do with minimal time to
complete them unless I work through the
night….which I do sometimes”
Common Objections:
• I’m worried I will be too tired to get
everything done
• I don’t want to have to worry about life
non stop.
• School is so important to me

5. Macy Lauderdale
Marketing Messaging:
• Providing a hot or chilled cup of coffee for
those trying to rule the world
Elevator Pitch:
• We allow you to create your own coffee
creation or keep it simple at all hours of the
day because if you don’t stop then why
should we?

6. Instagram Post