Basic Brittany is a college student with no job or income who relies on her father for support. She wants to graduate college with at least a 2.0 GPA and find a husband. The document recommends providing increased caffeine and a calm social environment to help her study and maintain health while achieving her goals. Marketing will focus on providing high quality coffee anywhere immediately without waiting.

2. Basic Brittany
• Background:
– College Student
– No Job
– Single
• Demographics:
– Female
– 18-22
– No Income
– Suburban
• Identifiers:
– Always gets what she wants
– Daddy’s little girl

3. Basic Brittany
• Goals:
– Graduate college with a minimum GPA of 2.0
– Find the perfect husband
• Challenges:
– Managing adequate study hours
– Maintaining good health
• How We Help:
– Provide increased caffeine intake in order to increase study hours
– Provide calm environment for social interaction

4. Basic Brittany
• Real Quotes:
– “If I don’t have a minimum of one coffee every morning, I just can’t”
– I’d rather spend daddy’s money on classy coffee than wake up every morning
and have to brew my own, like what?”
• Common Objections:
– I can’t imagine having my coffee without soy milk.
– Waiting in line is something that I just don’t do.

5. Basic Brittany
• Marketing Messaging:
– Quality, tasteful caffeinated beverage any time, any place
• Elevator Pitch:
– We provide coffee at any time of the day at a speed that is unmatched without
compromising quality.
Social Media Messaging: