Branding is Dead: Long Live Brand Experience
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Graham BrownFollow
Feb. 17, 2015•0 likes•41,112 views
Branding is Dead: Long Live Brand Experience
Feb. 17, 2015•0 likes•41,112 views
Report
Marketing
What is brand in 2015? Brand is no longer what the ad agency says about your product or service but what customers say, share and experience about your company. That means how your retail staff interact with customers or how your marketing team creates conversations at your events is more important than what's said in an advertising campaign. This is the reality of the sharing economy in 2015. Experience is only real when shared and if customers aren't sharing your brand, you might as well be invisible. Click here to find out more about Brand Experience and why the era of Branding is dead...
Graham BrownFollow
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Branding is Dead: Long Live Brand Experience
- 1. Branding is Dead Long Live Brand Experience
- 2. 73% of people said they shared something on social media while in the bathroom www.GrahamDBrown.com
- 4. …a world where everything gets shared www.GrahamDBrown.com
- 5. www.GrahamDBrown.com pic © GoPro …everywhere
- 7. if you can’t wait to find out what Brand Experience is… www.GrahamDBrown.com
- 8. www.GrahamDBrown.com then get my >> free download << now
- 9. www.GrahamDBrown.com but if you’re still here, let’s continue
- 10. In 2015, every conversation www.GrahamDBrown.com flickr © pedrosimoes7
- 11. …every moment www.GrahamDBrown.com flickr © knowledge-test
- 12. …every story www.GrahamDBrown.com flickr © googlisti
- 13. www.GrahamDBrown.com flickr © zoetnet …creates an experience
- 14. …which becomes your brand www.GrahamDBrown.com
- 15. So what works in 2015? www.GrahamDBrown.com
- 18. …Tell ‘em you’re cool www.GrahamDBrown.com
- 19. …Tell ‘em in a BIG way www.GrahamDBrown.com
- 20. …Keep telling ‘em www.GrahamDBrown.com flickr © joaolavinha
- 21. …but Branding doesn’t work like it did 30 years ago www.GrahamDBrown.com
- 23. Brand Experience in 2015 www.GrahamDBrown.com
- 25. Brand Experience in 2015 www.GrahamDBrown.com flickr © Alant
- 27. Brand Experience in 2015 www.GrahamDBrown.com
- 30. Share the love www.GrahamDBrown.com don’t forget to hit the LIKE button so other Slideshare users can discover this too
- 33. …stuff worth talking about www.GrahamDBrown.com
- 35. …and by the way if this presentation is of useful to you www.GrahamDBrown.com hit the LIKE button so other Slideshare users can discover it too
- 36. …creating events www.GrahamDBrown.com flickr © knowledge-test
- 40. [google search “food trucks”] www.GrahamDBrown.com
- 44. [google search “artisan coffee”] www.GrahamDBrown.com
- 47. www.GrahamDBrown.com Your brand is what people say about you when you’re not in the room - Jeff Bezos CEO Amazon
- 49. your brand is what people say about you www.GrahamDBrown.com
- 51. you can’t always be in the room… www.GrahamDBrown.com
- 52. Share the love www.GrahamDBrown.com don’t forget to hit the LIKE button so other Slideshare users can discover this too
- 53. they will soon forget what your brand said but they’ll always remember how you made them FEEL www.GrahamDBrown.com flickr © instantvantage
- 54. www.GrahamDBrown.com want to learn how to create experiences that people share? ?
- 55. People © GRAHAM D BROWN 2015 FROM BRANDING TO BRAND EXPERIENCE Traditional marketing was a Branding based approach: positioning, awareness, campaigns. In the 21st century, marketers need to focus on Brand Experience FROM OUTSIDE TO INSIDE Branding use to start outside the company: agencies celebrities, campaigns. Today however, Brand Experienc starts inside with th Brand Experience Sweetsp the intersection of your peop culture and metr Metrics Brand Culture TM want to know how brands like Apple, Starbucks and LEGO do it? www.GrahamDBrown.com Get these insights on the next slide…
- 56. www.GrahamDBrown.com …then GET my new E-Course FREE to Slideshare users Start Creating Brand Experiences Worth Sharing… FREE