(Graham Brown mobileYouth) Why Creative Agencies Suck
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(Graham Brown mobileYouth) Why Creative Agencies Suck
Jun. 30, 2011•0 likes•5,326 views
57 likes
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(Graham Brown mobileYouth) Why Creative Agencies Suck
- Why! Creative Agencies Suck… Graham Brown! www.mobileYouth.org
- What exactly …is a brand? Graham Brown! www.mobileYouth.org
- Ask your agency Graham Brown! www.mobileYouth.org
- they’ll say… “you’ve got to get onto the next big thing…” Graham Brown! www.mobileYouth.org
- They’ll manage your brand for you Graham Brown! www.mobileYouth.org
- Ask your customer Graham Brown! www.mobileYouth.org
- they’ll say… 65% of youth buy mobile handsets based on what their friends said Graham Brown! www.mobileYouth.org
- This is your brand…in action Graham Brown! www.mobileYouth.org
- not here… Graham Brown! www.mobileYouth.org
- Customers are the brand Graham Brown! www.mobileYouth.org
- so, somebody’s not telling the truth here… Graham Brown! www.mobileYouth.org
- “Dear Mr Client, " I need your marketing budget to help me win one of these” winning awards or winning customers? Graham Brown! www.mobileYouth.org
- “Can I say something?” Graham Brown! www.mobileYouth.org
- “When I think of your brand, I don’t think about what you said to me… I think about what you did for me…” Graham Brown! www.mobileYouth.org
- I mean… everyone’s doing this Graham Brown! www.mobileYouth.org
- and this… Graham Brown! www.mobileYouth.org
- and this… Graham Brown! www.mobileYouth.org
- and you won one of these… Graham Brown! www.mobileYouth.org
- and you’ve got one of these Graham Brown! www.mobileYouth.org
- and you’ve got her… Graham Brown! www.mobileYouth.org
- and you said this in the pitch “SOCIAL” Multi-channel engagement 360 cross-platform conversation Graham Brown! www.mobileYouth.org
- BUT… Graham Brown! www.mobileYouth.org
- When all is said and done… Graham Brown! www.mobileYouth.org
- You still told the story about yourself Graham Brown! www.mobileYouth.org
- And that makes you… Graham Brown! www.mobileYouth.org
- just like the rest of them… Graham Brown! www.mobileYouth.org
- I mean… Graham Brown! www.mobileYouth.org
- Sorry to break it to you but… Graham Brown! www.mobileYouth.org
- I don’t want a dialogue with you Graham Brown! www.mobileYouth.org
- And I don’t want to be your friend Graham Brown! www.mobileYouth.org
- here… Graham Brown! www.mobileYouth.org
- here… Graham Brown! www.mobileYouth.org
- …or here Graham Brown! www.mobileYouth.org
- I don’t want to listen to your story Graham Brown! www.mobileYouth.org
- I was hoping you would help me tell mine… Graham Brown! www.mobileYouth.org
- It’s not how you’re telling the story Graham Brown! www.mobileYouth.org
- It’s who’s telling it that counts Graham Brown! www.mobileYouth.org
- Why would your agency want you to fix a broken model? Insights Marketing Service Innovation Graham Brown! www.mobileYouth.org
- What…broken? Graham Brown! www.mobileYouth.org
- Sorry to burst your bubble but… Graham Brown! www.mobileYouth.org
- Customers today couldn’t care less about what your agency is saying… Graham Brown! www.mobileYouth.org
- So why are you spending more money on finding new ways to make them care even less? Graham Brown! www.mobileYouth.org
- Because… I’ll never get fired for booking a TV campaign? Graham Brown! www.mobileYouth.org
- Wait… Graham Brown! www.mobileYouth.org
- “Can I say something?” Graham Brown! www.mobileYouth.org
- “Like… really say something … not in your focus group but about how I can help you…” Graham Brown! www.mobileYouth.org
- Help me tell my story and… I’ll be your marketing dept Graham Brown! www.mobileYouth.org
- Help me tell my story and… I’ll be your customer educator Graham Brown! www.mobileYouth.org
- Help me tell my story and… I’ll be your customer service Graham Brown! www.mobileYouth.org
- Help me tell my story and… I’ll be your innovation mgr Graham Brown! www.mobileYouth.org
- so, what is good branding? Graham Brown! www.mobileYouth.org
- Clever, funny campaigns that win awards? Graham Brown! www.mobileYouth.org
- Customer Experience v1.0 Insights Marketing X X X X Service Innovation Graham Brown! www.mobileYouth.org
- Or tools to help youth tell their story? Graham Brown! www.mobileYouth.org
- Customer Experience v2.0 Permission Asset Marketing Innovation Service Insights Graham Brown! www.mobileYouth.org
- Brand Management? Graham Brown! www.mobileYouth.org
- or… Brand Democracy? Graham Brown! www.mobileYouth.org
- THE MOBILEYOUTH 2013 REPORT youth marketing insights for handset brands, content providers and operators features: 29 reports 400+ pages data, charts, cases mobileYouth: tracking youth & mobile culture since 2001 MOBILEYOUTH youth marketing mobile culture since 2001
- THE MOBILEYOUTH 2013 REPORT http://www.mobileyouth.org MOBILEYOUTH youth marketing mobile culture since 2001