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Experience is the Brand (How to Build a Brand Worth Talking About)

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Asia Tech Podcast http://www.ATP.show
Asia Tech Research http://www.AsiaTechResearch.com

We are in the business of selling emotions not stuff. Stuff is cheap and easy to copy. Emotion, however is a priceless, individual, unique experience. In this presentation, I explain why the future of marketing lies in creating powerful EXPERIENCES that customers can share and conversations that define our brands. There is also a link in this presentation telling you how to get the PDF file.

Published in: Marketing
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Experience is the Brand (How to Build a Brand Worth Talking About)

  1. Experience is the BRAND
  2. Build a Brand Worth Talking About GRAHAMDBROWN
  3. what’s  inside? 1. marke2ng  truths   2. decoding  brand  DNA   3. how  brand  happens   4. goodbye  Ogilvy   5. hello  Brand  Experience   6. access  case  studies GRAHAMDBROWN.COM
  4. experience  is  the  brand 1. marke2ng  truths   2. decoding  brand  DNA   3. how  brand  happens   4. goodbye  Ogilvy   5. hello  Brand  Experience   6. access  the  case  studies GRAHAMDBROWN.COM
  5. people  don’t   buy  stuff… product GRAHAMDBROWN.COM “Stuff”  -­‐  the  physical,   tangible  nature  and  features   of  your  product
  6. social

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