The document presents statistics about social media privacy preferences of Generation Y: - While 43% of managers think Gen Y does not care about privacy, 82% of Gen Y says privacy is important to them. - Over half of teens check their privacy settings weekly and many block parents from posts or friends. - Gen Y prefers more control over privacy on social media and many would use it more if given options like anonymity or nicknames.

1. 10
facts
GEN Y &
SOCIAL
MEDIA
PRIVACY
flickr © danielavladimirova

2. www.TotalYouthResearch.com

3. 43 % of managers said “youth don’t care
about social media privacy”
flickr © jintaeandpictures

4. But...

5. 82 % of Gen Y said social media privacy was
important to them
flickr © kk

6. More than you think...

7. 52% of teens check their social media
privacy settings once a week
flickr © francisco_osorio

8. And you might not know
about it...

9. 64% of teens admitted blocking parents or
family from a post or a friend request
flickr © hervoices

10. 61% of teens set their social media account
privacy settings to share only with friends
flickr © ripton

11. With Gen Y
on social media,
what you see
isn’t what you get

12. Only 5% of teens share their real
relationship status on Facebook
flickr © buenosaurus

13. 59% of teens fake their age on social media
to create an account
flickr © stolensnapshot

14. Gen Y prefer social
media with more
robust control of
privacy

15. 93% of teens use Snapchat to share candid
pictures of themselves
flickr © Fouquier

16. 72% of teens said privacy had a major impact
on their use of social media apps
flickr © pabak

17. But if we gave them
more control Gen Y
would use social
media more

18. 72% of
teens want
an option
to use
nicknames
instead of
real ones
on
Facebook
flickr © astro-dudes

19. 87% of 18-24 year olds want an option to
post content on Facebook anonymously
flickr © kaizat

20. www.TotalYouthResearch.com