X Media Lab Sounds Digital London - Jason DaPonte

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X Media Lab Sounds Digital London - Jason DaPonte

  1. 2. @jasondaponte
  2. 3. Source: Carphone Warehouse – Mobile Life 2007
  3. 4. The Promise: ‘ Your mobile can do anything!’
  4. 5. The Promise: Statistic: We have an average of 1.3 mobiles each
  5. 6. The Promise: Teens frequently have a handset for each network
  6. 7. Source: International Telecommunications Union (UN) The Promise: Statistic: There are more of them than there are of us 2009: 4.6b ACTIVE mobiles 2008: World population – 6.7b people 2008: 1b+ mobiles sold worldwide
  7. 8. Reality check: 49% of the UK adult public has used mobile data 21% of the UK adult public listens to music on their mobile at least once/month 51% of UK 13 – 17yo listen to music on their mobile at least once/month Fe_llya on Flickr
  8. 9. So what is this ‘mobile’ thing anyway? Any interaction with an audience over a portable device or within a mobile situation We-make-money-not-art on Flickr
  9. 11. How are we doing it? Take advantage of the unique properties of the medium <ul><ul><li>Personal </li></ul></ul><ul><ul><li>Sociable </li></ul></ul><ul><ul><li>Portable </li></ul></ul><ul><ul><li>Immediate </li></ul></ul><ul><ul><li>Location aware </li></ul></ul><ul><ul><li>CONTEXT </li></ul></ul>
  10. 12. So what is context?
  11. 13. So what is this ‘mobile’ thing anyway? Mobile web Mobile media Apps/Widgets
  12. 14. So what is this ‘mobile’ thing anyway? Personalised homepage Choose and rearrange topics Set location Mobile web
  13. 15. So what is this ‘mobile’ thing anyway? Mobile web
  14. 16. So what is this ‘mobile’ thing anyway? Mobile web
  15. 17. So what is this ‘mobile’ thing anyway? Connecting to global audiences not served by PC Mobile web Desktop PC % of total Mobile % of total United Kingdom 69% United Kingdom 62% United States 10% United States 8% Canada 2% Nigeria 6% Netherlands 1% Kenya 4% Australia 1% South Africa 2%
  16. 18. So what is this ‘mobile’ thing anyway? Mobile media MUSIC SCREENSHOTS
  17. 19. So what is this ‘mobile’ thing anyway? Mobile media doesn’t have to be short! Mobile media
  18. 20. So what is this ‘mobile’ thing anyway? Inbound video creativity Mobile media
  19. 21. So what is this ‘mobile’ thing anyway? Stat: Over 2B downloaded iPhone apps 1B from April 2009-September 2009 alone (And don’t forget iPad, Android, Blackberry, Nokia…) Apps/Widgets
  20. 22. So what is this ‘mobile’ thing anyway? 50 Billion apps are projected for 2012 (a $17.5 billion market) Source: GetJar 2010 Apps/Widgets
  21. 23. So what is this ‘mobile’ thing anyway? Good apps: Makes your life easier Uses unique hardware Makes a better media device Makes it FUN (aka GAMES) Apps/Widgets
  22. 24. So what is the problem? <ul><li>Costs </li></ul>“ what a month overseas + iPhone gets you” http://www.flickr.com/photos/metropolitician
  23. 25. So what is the problem? <ul><li>Costs </li></ul><ul><li>Technology </li></ul>Gabriel Lopez on Flickr
  24. 26. So what is the problem? <ul><li>Costs </li></ul><ul><li>Technology </li></ul><ul><li>Fragmentation </li></ul>2009: 4.6b ACTIVE mobiles 2008: World population – 6.7b people 2008: 1b+ mobiles sold worldwide 2009: 4.6b ACTIVE mobiles 2008: World population – 6.7b people 2008: 1b+ mobiles sold worldwide
  25. 27. So what is the future? Prediction: Mobiles will take centre stage to become primary computing devices Tambaco the Jaguar on Flickr
  26. 28. So what is this ‘mobile’ thing anyway? Prediction: Messaging types (and contacts) will converge
  27. 29. So what is the future? Prediction: Everything becomes connected and these objects will become prevalent Mac Funamizu on Petitinvention
  28. 30. So what is the future? Prediction: Everything will be filtered by location University of Washington
  29. 31. http://www.microvision.com So what is the future? Prediction: Everything will be filtered by location
  30. 32. So what is the future? Mass participation and creativity will grow
  31. 33. OCARINA So what is the future? The rest of the world will connect – and we can’t predict what that will mean
  32. 34. So what is the future? Our mobiles will be our constant connections to ‘the cloud’
  33. 35. Your mobile was just the FIRST connected device.
  34. 36. Thanks. Jason DaPonte j as [email_address] bc.co.uk http://jasondaponte.wordpress.com @jasondaponte

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