This document defines and categorizes different types of media texts. Print texts include newspapers, magazines, books and scripts which use only written text and printed images. Non-print texts such as speeches and radio use sound without visuals. Multimodal texts like websites and films incorporate two or more modes such as written text, printed images, sound and moving images. The document also discusses analyzing media texts by examining their context, purpose, intended audience, construction and persuasive techniques.

2. What are ‘Media Texts’?
Print Texts
 Newspapers
 Magazines
 Plays
 Books
 Scripts
Non-Print Texts
 Speeches
 Radio
Multimodal Texts
 Websites
 Film/TV

3. What are ‘Media Texts’?
Print Texts
 Newspapers
 Magazines
 Plays
 Books
 Scripts
Non-Print Texts
 Speeches
 Radio
Multimodal Texts
 Websites
 Film/TV
Texts which are PRINTED.
The consist only of PRINT
(writing) and printed (i.e.
unmoving) visual IMAGES.
Texts which include TWO
OR MORE of the following:
• Written text and/or
printed images
• Sound
• Moving images (video)
Texts which contain NO
PRINT and NO VISUAL
IMAGES. The content is
communicated entirely by
sound.

4. What do we look for in the
media?
Information?
Truth?
Reliability?
Perspective/Viewpoint?
Opinion?
Bias?

5. How is the text positioned?
 Context?
 Purpose?
 Audience?
 Language?
 Form?

6. How is the text positioned?
 Context?
 Purpose?
 Audience?
 Language?
 Form?
WHY has this text
been made?
WHO has this text
been made for?
HOW has the text
been constructed?

7. How can people be persuaded?
EVIDENCE
Facts and Statistics
Anecdotal Evidence
Hypothetical Evidence
Expert Evidence
CONTENT
Attacks
Clichés
Generalisations
Hyperbole
Humour
Logic & Reason
LITERARY
TECHNIQUES
Repetition
Rhetorical Questions
Sensationalism
Similes & Metaphors
Alliteration
LANGUAGE
Emotive Language
Inclusive Language
Exclusive Language
Formal Language
Colloquial Language
APPEALS TO…
Appeal to Fear
Appeal to Safety
Appeal to Patriotism
Appeal to the ‘Hip
Pocket’
Appeal to Tradition
Appeal to Family
Values
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8. How do you approach a media text?
Identify the
CONTENTION
and TONE of the
material
Identify the
ARGUMENTS that
are presented to
support this
contention
Identify the
LANGUAGE and
PERSUASIVE
DEVICES that are
used to influence
the audience
Discuss the IMPACT
of these
decisions/techniques
on how the argument
is presented