2. Meaning
Financial Advertising is the practise of
advertising to stakeholders of financial services
– Investors, Loan Seekers, Banking and
Mortgage Customers
The Types of Financial advertising are:
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General and Life Insurance (LIC, SBI Life, Bharati AXA)
Mutual Funds (Aditya Birla, ID
Banking Facilities
Loans
Brokers
Mortgage
3. Media
Financial Advertising has niche audiences and
therefore the ads can be seen mostly in (but
not limited to):
Financial Newspapers
Financial Channels
Financial Websites
Economic Times
BSE
Mint
NDTV Profit
Outlook Money
Business Standard
CNBC TV-18
ET Now
Rediff Money
In addition financial advertising also uses
Billboards
Radio
4. Importance
Companies indulge in financial advertising sp
as to promote the image of their organization
as a trusted name to appeal to their
customers.
Financial Advertising is crucial for helping
financial firms to gain clients and promote
financial services
