Mobario developed the super-widget technology, which enables mobile users to stay connected to their favourite content and social networks, at any time and on top of any app. The super-widget enhances the mobile experience, allowing users to consume content while interacting with any other app, i.e composing an email while reading recent tweets; or watching a YouTube video while posting a Facebook status.

1. It’s Better To Be On Top
Mishel Kosashvili, Founder & CEO
@mobario
www.mobario.com

2. ?Why
Let’s say you are playing your favorite Poker game…
you have a new message
on Facebook

3. You Have To…
1
Pause your
Poker game
2
Open
Facebook App
3
, Post
Comment
Or Like
4
Return to your
Poker game

4. Apps Biggest Problems
Retention

5. Apps Biggest Problems
Engagement

6. Meet Mobario On-Top-Widget
,Stay connected with your friends and favorite content
Effortless - without switching between apps
Read Facebook
posts while watching
YouTube

7. Meet Mobario On-Top-Widget
,Stay connected with your friends and favorite content
Effortless - without switching between apps
Follow Tweets while
reading articles on
Flipboard

8. An innovative technology that integrates personalized content
and widgets in apps operating on communication devices
Smartphones, Tablets and Smart TV
a new media
platform which
creates a direct
visual
interaction
between brands
and their
customers

9. Quick Stats
1,500
Developers
Joined Mobario
M 100 <
Sessions were
made with Mobario
+ 4,000
Apps integrated
Mobario’s
On-Top-Widget
M 2~
Daily Impressions
were displayed
M 17 <
Unique downloads
in 3 months
07:40
Minutes of average
session

10. Game Change For Publishers
1 2
3 4 5
Enhance active usage by
adding cross app extension
Increase user
engagement,
brand
awareness and
accessibility to
search engines
Earn money outside your
app on a rich media realestate
better monetization
by contextual
advertising based
on search engines
and social networks
keywords
create a targeted
businesscustomer
interaction based
on personal
customer behavior

11. Game Change for Users
1
2
3
4
Enrich the mobile
experience for a real
multitasking interface
Personalize your user
interface
Stay connected to
your friends and
content world within
any app
Navigate effortless
within any app

12. Framework Capabilities
Technology that brings well-known browser extension
capabilities to the mobile space

13. Framework Capabilities
1
Side Bar:
Known browser
extensions:
•TipRanks
•FollowScout
•Similar
Sites
Dynamically display contextual rich
media content according to active app

14. Framework Capabilities
2
Facebook
/ Twitter:
Similar browser
extensions:
•Streamified
•Google+Tweet
•Facebook
Mini
Integrate social networks content within
any app.
Enable to post, tweet or Like always

15. Framework Capabilities
3
Smart
Communicate and engage with your
Notifications: users directly whatever app they use.
Display Real time updates.
Similar browser
extensions:
•365
Sports
•Outlook notifier
•RSS subscriber

16. Framework Capabilities
4
Widgets:
Similar browser
extensions:
•Gismeteo
•Speed
Dial 2
•Calendar
Add always-on-top widgets accessed
directly from any app without stopping
the active app

17. Framework Capabilities
5
Search:
Similar browser
extensions:
•DealPly
•ShopAtHome
•Ebates
Increase search engine accessibility.
Engage with your users according to
contextual search

18. Framework Capabilities
6
Browser/
app usage:
Manage the browser’s bookmarks.
Get the browser’s history or current URL.
Monitor the most frequently used apps
Similar browser
extensions:
•Holmes
•Bookmark
sentry

19. 1
The Market
mobile advertisement
Revenues are $3.3B projected to reach
$20.6B in 2015 (Gartner Inc. Research)
2
mobile entertainment
revenues are $38.4B projected to
reach $54B in 2015 (Juniper Research)
1 of 3 smartphone users have
purchased or would consider
purchasing through their mobile
device
40% would like deals that are
relevant to them (InBlox research)
3
Market
400 million activated
Android devices,
1 million activations per
day (Gartner Inc. Research)

20. 1
Business Model
Paid-search Advertising
highly accessible connectivity between
mobile users and search engines
2 3
Promotional offers and
App installs
Increased user engagement
with entertainment content and
Banner advertisement
promotional apps
Increased user exposure
Improved click through rate, by Display of rich media in every app
data gathering and user
Contextual advertising based on
behavior analysis
search and social networks
keywords

21. Widgets
Widgets
StartApp
StartApp
Air Push
Air Push
Advantages
• Push Ads
• SmartWall
• Icon Ads
• Home screen
• Search Icon
• Modify browser
• Homepage
• Offer Wall
• Lock-Screen
Widget
• Home-Screen
Widget
 Add value to the user
 Rich Media displayed along to active app
 Integrated in all applications
 Not Limited to Home Screen
 User targeted & personalized
 Higher accessibility to search engine
 Ads/offers can be placed within any app
 Cross-application solution
 Not Limited to Home Screen
 Generate revenues even outside the Home
Screen