A comparative research of mobile application for partners of Skyscanner is documented in this presentation.

1. Skyscanner: Partner Mobile Application
A Comparative Analysis
Man Singh

2. Content
Introduction
Partner Mobile Application
Comparative Analysis
Conclusion

3. Introduction
Skyscanner has partnered with more
than 1200 trusted airlines and travel
businesses as of now. Skyscanner
provides it’s partners support and
training, powerful analytics, advertising
and a share in it’s 40% Year on Year
growth. As of now, Skyscanner extends
it’s services to the partners exclusively
through web interface. This study aims
at analyzing and concluding the
adoption of mobile interface as a
medium of service delivery to it’s
partners in the backdrop of mobile
penetration and advancements in
mobile technology. Comparative
analysis is used as research method for
this investigation.

4. Partner Mobile Application
The proposed Partner Mobile Application will be a mobile application with self-
evident UI, intuitive UX, and efficiency. It intends to encompass all the services
which are provided to the partners of Skyscanner.
Analytics Diagnostics
Documentation Performance
CustomerFeedback Price accuracy
Routes Traffic

5. Comparative Analysis

6. Use of Partner Mobile Application
Company
Current use of
Partner Mobile
Application
Name of Partner
Mobile Application
User base of partner
mobile application
Time of Launch
Skyscanner No NA NA NA
Expedia Yes
Expedia Partner
Central
50,000 July 2015
Booking.com Yes
Pulse for
Booking.com
500,000 May 2016
Priceline No NA NA NA
CheapOair No NA NA NA
Himpmunk No NA NA NA

7. Possible reasons for adoption of Partner Mobile Application
1. Real Time Market Insight –
a. Partners can get real time comparison with competitors which they have set
as competitors.
b. Have quick access to information about price changes in the market.
c. Instantly finding out when you lose a booking to a competitor.
d. Track rate changes in the market.
e. Follow performance data including your market share in real time from
anywhere.
2. Stay up to date with reservations –
a. Partners get notified of bookings and cancellations as they happen.
b. They can keep track of and manage your available inventory.
c. Know when you are out of inventory.

8. Possible reasons for adoption of Partner Mobile Application
3. Instant response to real-time feedback –
1. Partners can get instant notifications when guests leave feedback.
2. They can view the latest comments from your guests.
3. Partners can respond instantly while they are still at your property.
4. Redress the grievances by responding to negative reviews to assist with
customer service.
4. Increased visibility to get more bookings –
1. Partners can move last-minute inventory fast to sell quickly.
2. Partners can extend the promotion quickly with a single click if case of it is
expiring.
5. Other reasons –
1. Mobile applications perform faster than it’s web counter part. It can give
huge advantage to partners.

9. Possible Reasons for adoption of Partner Mobile Application
2. Mobile application can use the resources of hardware which can
help manage the business of partners.
3. Mobile applications are more secure as compared to web
counter part.
4. Though the latest data can be accessed through an active
internet. However, the mobile application does not active
internet to work. Thus, even without active internet partners can
visualize and analyze the data.

10. Possible Reasons for not adopting Partner Mobile Application
1. The development of mobile application for partner portal is
costlier than it’s web counter part.
2. The partner portal deals with a lot of data and analytics. Prima-
face it seems that it is difficult to show, manage and use such
large data sets.
3. Most of the other competitors yet have not implemented the
mobile module.
4. Generally, mobile applications are used to fetch large user base.
Companies in travel sector use mobile applications to spread
their user base but not for the business partnership as they less
in number.

11. Conclusion
The benefits of Mobile Partners’ portal exceeds it’s weaknesses. The
rapid and continuous innovations in mobile technology suggest that use
of mobile application for business partnership is going to increase.
Some of the other sector stock market which extensively use the data
and analytics have started using mobile application for providing timely
and effective information. Further, the usability of the data and
analytics can be increased by self-evident and self-explanatory User
Interface.
It is wrong to assume that the user base of Mobile Partners is low.
The user base for partners’ mobile applications of Expedia (50,000+)
and Booking.com (500,000+) indicate towards the largely enough user
base. Skyscanner itself has partnership with 1200+ airlines and travel
businesses today. This too is going to increase rapidly in the future.

12. Conclusion
Expedia and Booking.com have been using the partner portal mobile
applications for not more than about 2 years. It suggest that the use of
mobile application for the partners is a recent phenomenon. It is possible
that other companies in the sector are going to adopt it the near future.
The development of mobile partner portal may be costlier but it’s
maintenance is much cheaper than the web counterpart. Further, the
development cost will be very less as compared to the budget of a leading
company in the travel sector.
Thus it is imperative to build and adopt the mobile application for
partner so as to manage change in the external environment while evolving
at the same rate. Such new tools of travel technology provide an
opportunity to not only increase the business prowess of Skyscanner but
also to enhance the capability of it’s partners, which is in tune with
Skyscanner’s moto for partners – “Your success is our business.”