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Webinar: How to Use Rich Push


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Rich pushes are an incredibly powerful form of push notifications. In fact, our customers are seeing their message open rates increase by an average of 30% when they send a push notification with rich content! In this webinar we discuss:
- What are rich pushes?
- Best practices for using rich push
- A demonstration of sending rich pushes using Localytics

Published in: Marketing

Webinar: How to Use Rich Push

  1. 1. Webinar How to Use Rich Push 04/26/17
  2. 2. Meet Your Hosts Aaron Sawitsky Localytics Head of Product Marketing Kristina Lisacki Localytics Account Manager
  3. 3. Agenda Intro Best Practices Sending Rich Pushes Q & A The Basics
  4. 4. The Basics
  5. 5. What is a Rich Push? • A rich push is a push notification that includes “rich content” (a picture, GIF, video, or audio file)
  6. 6. Why send rich pushes? 1. Rich visuals make your notifications more interesting and engaging 2. With rich pushes, you can bring content outside your app, removing a barrier to consumption 3. They produce results: Increase in Open Rate 30% Source: Localytics, 2017
  7. 7. Rich Pushes on iOS vs. Android Both iOS and Android support rich push. However, there are some differences between the two platforms: • Supported content: • On iOS, you can include images, GIFs, videos, and audio files in your push notifications • On Android, you can only include images • On iOS, only users running iOS 10 can see rich push content • Users on an older version of iOS will still receive the message, they just won’t see the rich content • With the stock Android notification style, you can only display one line of text with a rich push • There are also slight differences in how rich content is displayed
  8. 8. iOS Android Preview Expanded Expanded Preview
  9. 9. Preview vs. Expanded • When a user first receives a rich push, they generally see it in the preview format • In order to view the expanded version, the user must tap or swipe the notification • The one exception is on newer versions of Android, the notification at the top of the notification drawer will automatically appear as expanded
  10. 10. Best Practices
  11. 11. Stay True to Your Brand Make sure that the rich content you use matches the rest of your brand: • Memes in particular are tricky – they can give your app more personality, but they are also not a good fit for many brands
  12. 12. Don’t Rely Exclusively on the Rich Content In case the rich content doesn’t load, you want to ensure your notification still makes sense with text alone. Rich content might not load because: • It takes too long to download the content • On iOS, a user doesn’t have iOS 10
  13. 13. Think About File Size Many users are sensitive about data usage • If you chew up too much of your users’ data with rich content, they will disable push notifications • Take the time to compress and optimize your rich content before uploading it • iOS has hard limits for file sizes – 10MB for images/GIFs, 50MB for movies, and 5MB for audio files • Although Android has no hard limits, we recommend that you adhere to the limits above
  14. 14. Movies vs. GIFs In general, we recommend using GIFs instead of movies for the following reasons: • GIFs have a smaller file size • GIFs automatically start animating in the expanded view – with movies you must press the play button • The lack of audio in a GIF can be a pro in some cases (less chance of embarrassing a user with unexpected audio) • Having said that, there are certainly times when it makes sense to send a video
  15. 15. A/B Testing Especially when you start using rich push, use A/B testing to determine what types of imagery you should use: • Does a certain background drive higher open rates? • Should you include people in your imagery? • Should the image have a natural setting or be set in a studio? • For iOS, do users respond differently to GIFs vs. images vs. videos?
  16. 16. All Other Best Practices Still Apply Rich pushes are exciting, but don’t lose track of standard push best practices: • Target your messages at specific groups of users • Make sure that the content you send is relevant for the recipients • Don’t over-message users
  17. 17. Sending Rich Pushes
  18. 18. Setup There are a few integration requirements before you can start sending rich pushes using Localytics: iOS • Must be running SDK Version 4.1+ • Must add a snippet of code to your app (found in our Dev Docs) Android • Although we have had some form of rich push support for years, we introduced a new level of native support with the recent release of SDK Version 4.3 • We will also be adding enhanced Dashboard support for Android rich push in June
  19. 19. Sending Rich Pushes Once you have done the necessary integration work, you can send rich pushes through the Dashboard or using the Push API • Instructions for sending rich content using the Push API can be found in our Dev Docs • Right now, let’s look at how you send rich content using the Dashboard
  20. 20. Demo
  21. 21. Questions?