related to digital marketing.

1. By: Sanjay Rathore
Submitted to: Akash Sir

2. What is Digital Marketing?
Digital marketing is a term
for the marketing of
products or services using
digital technologies like
mobile, tablets, social media
marketing etc.
In simple words Digital
marketing is the promotion
of products or brands via
one or more forms of
electronic media.

3. Benefits of digital marketing.
1. Level playing field: Any business can compete with any competitor
regardless of size with a solid digital marketing strategy.
2. Reduced cost: Your business can develop its online marketing
strategy for very little cost.
3. Real time analysis: you can see in real time what is or is not
working for your business.
4. Brand development: A well maintained website with quality
content targeting the needs and adding value to your targeting
audience can provide significant value to your brand.

4. Types of digital Marketing.
1. Search Engine Optimisation: It
is a process designed to
optimise a website for search
engines. It helps website to
achieve higher ranking in
search engine results. Its
increase the quantity and
quality of traffic to a website
through organic search engine
results.

5. 2. Social media optimisation: Social media optimization (SMO) is the process of
increasing the awareness of a product, brand or event by using a number of social
media outlets and communities to generate viral publicity.
3. Search engine marketing: Search engine marketing (SEM) is a form of Internet
marketing that involves the promotion of websites by increasing their visibility in
search engine results pages (SERPs) primarily through paid advertising.

6. Types of Search Engine Optimisation.
White hat SEO
It refers to a technique which
accordance with the SEO
guidelines by the search engine.
Under this it use approved SEO to
improve the ranking.
Types of white hat SEO.
1. On page SEO
2. Off page SEO
Black hat SEO
It refers to the SEO technique
which are not in accordance with
the SEO guidelines set by the
search engines. This techniques
exploit the weakness in search
engine to get higher ranking in
SERP.

7. What is Search Engine and How It Works?
Search engine : Search engine is a service that allows Internet users to search for content via the
World Wide Web (WWW). A user enters keywords or key phrases into a search engine and
receives a list of Web content results in the form of websites, images, videos or other online
data. The list of content returned via a search engine to a user is known as a search engine
results page (SERP).
Following are how search engine actually work.
1. Crawling: A crawler is a program that visits Web sites and reads their pages and other
information in order to create entries for a search engine index. The major search engines on the
Web all have such a program, which is also known as a "spider" or a "bot.“
2. Indexing: In this stage crawlers creates the index. Its like an huge book which contains a copy
of each web page found by the crawler. The crawler update this database time to time. If a page
is not added to the index then it will not be available to the users.
3. Retrieval: this is the final stage in which the search engine provides the most useful and
relevant answers in particular order. Search engine use algorithm so that the only useful
information could reach to the consumer.

8. Some Important Google Algorithm.
• Google panda: Google’s Panda Update is a search filter introduced in February
2011 meant to stop sites with poor quality content from working their way into
Google’s top search results. Panda is updated from time-to-time. When this
happens, sites previously hit may escape, if they’ve made the right changes.
Panda may also catch sites that escaped before.
• Penguin update: Google launched the Penguin Update in April 2012 to better
catch sites deemed to be spamming its search results, in particular those doing so
by buying links or obtaining them through link networks designed primarily to
boost Google rankings.
• Pigeon update: Google Pigeon is the code name given to one of Google's local
search algorithm updates. This update was released on July 24, 2014. The update
is aimed to increase the ranking of local listing in a search. The changes will also
affect the search results shown in Google Maps along with the regular Google
search results.

9. • Hummingbird update: Unlike the previous Panda and Penguin updates which
were initially released as add-ons to Google’s existing algorithm, Hummingbird
has been cited as a complete overhaul of the core algorithm. While it’s believed
that many pre existing components of the core algorithm remained intact,
Hummingbird signalled Google’s commitment to an increasingly sophisticated
understanding of the intent of searchers’ queries with the goal of matching
them to more relevant results.
What is keyword.
A keyword, in the context of search engine optimization, is a particular
word or phrase that describes the contents of a Web page. Keywords
are intended to act as shortcuts that sum up an entire page. Keywords
form part of a Web page’s metadata and help search engines match a
page to with an appropriate search query.