This document summarizes an online panel discussion about creating a successful online marketplace. It includes: - An agenda for the panel discussion on developing an engaging shopping experience for customers on an online marketplace. - Statistics showing the rapid growth of ecommerce and increasing pressures on margins, selection, and delivery from rising customer expectations and competition. - Issues in the current supply chain increasing pressure and creating opportunities to diversify supply. - Data demonstrating that marketplaces are capturing most new ecommerce growth and outperforming standalone retailers. - Insights into how increasing the number and performance of sellers on a marketplace can drive more sales.

1. Thursday, November 18, 12 pm ET
Creating a Shopping Experience
Your Customers Will Love With
an Online Marketplace

2. ©2021 Mirakl, Inc.
Eric Martindale
Founder and President
Today’s Panelists
Samantha Rapoport
Senior Director, Ecommerce
©2021 Mirakl, Inc.

3. ©2021 Mirakl, Inc.
eCommerce acceleration creates opportunity – and
pressure to act now
Consumers are rushing online…
... bringing high expectations, margin
pressure and competition
Customers want more
Greater choice, lower prices, faster delivery
Margins are decreasing
Coupled with higher carrying costs
Competition is rising
From digital giants and digital natives
Sources: Bank of America; Forrester Analytics; McKinsey; ShawSpring Research; U.S. Department of Commerce
10 years’ growth
in 3 months
eCommerce penetration, %
2009
10
5
0
25
20
35
30
15
2011 2013 2015 2017 2019 Q1
2020

4. ©2021 Mirakl, Inc.
Supply chain issues are increasinging pressure -
And creating opportunities for supply diversification
Out-of-stock levels are predicted to
be +172% YoY
Shipping container prices are
5X-8X 2020
Consumers are shopping earlier
than usual ahead of holidays

5. ©2021 Mirakl, Inc.
Marketplaces capture the majority of new growth
Q1
Year-over-year growth (%): Q2 Q3 Q4
138%
91%
81%
Enterprise Marketplaces
44%
eCommerce
18%
56%
47%
40%
Source: Enterprise Marketplace Index by Mirakl

6. ©2021 Mirakl, Inc.
MORE
SELLERS
MORE GMV
PER SELLER
Sellers are the driver of marketplace growth

7. ©2021 Mirakl, Inc.
What are the evolving profiles of sellers?
How are sellers delivering customer satisfaction?
How are sellers delivering value over time?
The Enterprise Marketplace Seller Report
answers key questions about partnering with trusted sellers...
Inside this report the data and activities of more than 50,000
sellers on 70 Mirakl-powered Marketplaces across the globe
were analyzed to answer the key questions:

8. ©2021 Mirakl, Inc.
Marketplace momentum is attracting high quality sellers
36% of sellers
joined enterprise marketplaces in the past
15 months.
Meanwhile, the average seller has nearly
3 years of selling experience
serving Mirakl-powered Marketplaces.
GMV share by Seller type, Q1 2021
Enterprise Marketplace
Retailer
Enterprise Marketplace
Seller
BETTER TOGETHER

9. ©2021 Mirakl, Inc.
Sellers are providing best-in-class customer experience
Same as
eCommerce
customer
service