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Turn your customers into lifelong fans_e-Spirit_SIGNA Sports

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Turn your customers into lifelong fans_e-Spirit_SIGNA Sports

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Turn your customers into lifelong fans_e-Spirit_SIGNA Sports

  1. 1. Turn Your Customers into Lifelong Fans Experience-Driven Commerce in Action Michael Gerard | CMO | e-Spirit | @MichaelGerard Thomas Neumann | Group CTO | SIGNA Sports United | @SIGNA_group
  2. 2. A Great Experience Creates Lifelong Fans and Drives Business Results 5.1X revenue growth 10.6X stock growth 4.5X will pay a price premium CX Leaders vs. Laggards*: *Source: Forrester 2019
  3. 3. Create Emotional Experiences Deliver inspiring, personalized experiences Tell a Story Interactive Images Visuals Personalization Shoppable Videos Understand the Buyer’s Journey Earn their Trust Be Transparent Quality Content Be HonestBe Authentic Inspire customers at critical touchpoints Connect experiences across touchpoints for a unified customer journey
  4. 4. … to enable Marketing, e-Commerce and IT teams to deliver inspiring digital experiences to their customers that drive engagement, build trust and increase revenue Agility Empowerment Intelligence Our Mission
  5. 5. Content-driven Experiences at Scale Experience-Driven Commerce with the FirstSpirit Hybrid Headless CMS
  6. 6. e-Spirit Worldwide Germany Dortmund Berlin Frankfurt Hamburg Cologne Munich Muenster Stuttgart Austria Vienna Netherlands Amsterdam USA Boston UK London APAC Singapore Auckland Founded in 1999 80+ International Partners 10,000+ Projects | 1,000+ Brands DXP: Hybrid CMS, AI-driven Personalization, Omnichannel Capabilities Gartner’s 2019 Magic Quadrant for WCM names e-Spirit a Visionary. RIA’s Vendor Selection Matrix for Web Experience Management names e-Spirit a Market Leader.
  7. 7. and more… DEEP COMMERCE PLATFORM INTEGRATIONS Select E- Commerce and Retail Customers
  8. 8. Thomas Neumann, Group CTO SIGNA Sports United @SIGNA_group
  9. 9. 05th September 2018 SIGNA SPORTS UNITED 1 Building the #1 global sports experience platform Thomas Neumann | Group CTO | SIGNA Sports United | @SIGNA_group
  10. 10. SSU at a glance… Profitable Sustainable Customer centricMarket leader Positive EBITDA margin Fast growth #1 sports e-commerce platform in Europe >0.5bn€ annual revenues 1st order profitable new customer acquisition Specialists shop brands with NPS > 65 20-25% organic net revenue growth YoY 3m Active customers per year
  11. 11. By our brands… EVOLVING SYNERGISTIC GROWTH PLATFORM Bike CATEGORY CHAMPION DESTINATIONS OutdoorTennis Tech & DataMarketing Logistics Teamsports & Athleisure
  12. 12. Hans Dohrmann MD Bike & Outdoor Outdoor Olivier Rochon Founder & MD Stephan Zoll CEO Gerhard Willi CFO Thomas Neumann CTO Philipp Rossner CSO Christian Miele Founder and MD Bike Outdoor Tennis Teamsports Athleisure && Maximilian Albert MD Dominic Hoffmann MD Sascha Beyer MD By the people… Thomas Spengler CCO Bike & Outdoor
  13. 13. ENTZHEIM • Tennis vertical • TennisPro, Tennis.fr, Tennis Achat STOCKHOLM • Outdoor vertical • AddNature brand • DC in Helsingborg (external 3PP) LYON • Bike vertical (focus on parts) • Probikeshop brand HERZEBROCK-CLARHOLZ • Tennis vertical • Tennis-Point, Tennis-Peters STUTTGART • Bike and Outdoor vertical • Fahrrad.de, Bikester, Campz FRANKFURT (internal) • Teamsports & Athleisure • Outfitter and Stylefile brands BERLIN • SSU Headquarter • Group Online Marketing Teams By location…
  14. 14. By our growth strategy… Organic expansion focus Buy & build Synergistic growth platform Global # 1 Exploit platform synergies across specialists shops Expand categories, private labels, and geo-footprint Extend customer reach through bolt-on M&A Innovate along adjacent market segments Differentiate customer proposition Vertical specialists brands Internationalize (with strong partners) New business models
  15. 15. By our unique customer proposition… Assortment Price Delivery Inspire Guide Serve Engage Experience platform E-commerce platform E-commerce basics Differentiators
  16. 16. Building the #1 global sports experience platform
  17. 17. Turn Your Customers into Lifelong Fans Experience-Driven Commerce in Action Michael Gerard, CMO e-Spirit @MichaelGerard Thomas Neumann, Group CTO SIGNA Sports United @SIGNA_group
  18. 18. Stop by the e-Spirit Booth #958 Turn Your Customers into Lifelong Fans with Immersive Commerce Experiences Hybrid headless CMS for your commerce platform SELECT COMMERCE CUSTOMERS COMMERCE PLATFORM INTEGRATIONS

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