Ingram Micro Global IT Org used Elasticsearch to power the search services for Ingram Micro worldwide. Learn tips and tricks from the road to a more effective product search offering.

1. A Journey
Towards Better Search
INGRAM MICRO

2. About Me

3. Copyright © 2020 Ingram Micro Inc. All rights reserved.
200,000+
Business Partners
Touches
80% of all
high tech
products
sold in the
world
Customers in
160
countries
Fortune100
Operations in
56
countries
50+
Billion
In revenue
122distribution centers
30k+ employees
Ingram Micro
Million+
online users
20M+
Products catalogued
28 countries
with online
Marketplaces
12B+
In eCommerce Sales
24 Mobile Apps
eCommerce
Ingram Micro
by the numbers

4. Path to Purchase
Homepage
Search Cart
70%
70%
Detail Page

5. More Than Search
Large Catalog Multiple Content Sources
Variable Visibility
Variable Price
Contextual content

6. 6
• Searches by part #
Search Experience
• Low search conversion
• 20+ seconds wait time
• 8+ hours to update catalog
on Endeca
Great Poor

7. Needed to make a change

8. 8

9. 9
Great performance
High relevance
Scalability
High Availability
Flexibility
Cost
Elastic

10. 3-year
roadmap
- Improved SE
- Global rollout
- Unified search
2018
1st
COUNTRY
2019
EU, US
2020
ASIA,
The Rest

11. A JOURNEY TO BETTER SEARCH

12. 12
tip #1
Know your customer.

13. Keyword relevance
Search
Results
Sales Popularity
Margin
#Relevance factors
Inventory
Content

14. Copyright © 2020 Ingram Micro Inc. All rights reserved.
tip #2
Create a vision.
Define your destination
Define KPIs
Set Targets

15. tip #3
Set your budget.

16. 16
Tip #4
Start small. Do a pilot.

17. Copyright © 2020 Ingram Micro Inc. All rights reserved.
Evolving Architecture
consumers
elastic
DB
sources
Index
Cluster
Global DB
PIMCatalog Stock
Logstash
Search
Cluster
endpoints
b
consumers
elastic
search DB
sources
Cluster
NA
Cluster
APAC
Cluster
EMEA
Index
Cluster 1
Index
Cluster 2
Logstash
Global DB
PIMSales
Customer
BI
Catalog StockFees
endpoints

18. tip #5
Plans will change. Plan for it.

19. tip #6
Automate.
Operationalize.
19

20. Use Machine
Learning to identify
anamolies
Use APM
and Heartbeat to
collect and analyze
metrics
Use Canvas &
Dashboards to
visualize health
and
performance
Use Watcher
for alerts
and real time
monitoring
Use available tools…

21. tip #7
Show Value
(remember KPIs)

22. Tip #8
Don’t stop
to optimize
22

23. Improved
Relevance
Logic
Added Auto
Suggest
Expanded
synonyms and
thesaurus
libraries
Enriched
Product Data
Added Search
Suggestions
Widgets
Optimization examples
Introduced
Category
Adjustments

24. What’s next for Search @ Ingram?
More customized ranking
Enhanced product taxonomy
Multi-region cloud architecture
Complete migration to Elastic
Dynamic search facets
Better performance, relevance

25. Thank You