In this presentation, you'll learn the key elements that are essential for creating an engaging, useful and sustainable website. Initially, this deck was created for the Better Business Bureau to their business owners. It was presented on March 11, 2015 in Denver, Colorado.

1. Websites for Small Business = Profit
Understanding Essentials to Build an Executable Plan
Michael Vaughn
March 11, 2015

2. Michael Vaughn
Senior Technologist
User Experience Specialist
Entrepreneur
Public Speaker
Family Guy
Cubmaster, Pack 416
On a Fitness Journey
Steering Committee, UX

3. Engaging | Useful | Sustainable
Key Elements
Engaging | Useful | Sustainable

4. Know Your Audience
Engaging | Useful | Sustainable

5. User Experience (UX)
graph provided by

6. User Experience
Toolkit Examples
Persona Exercises
User Journey Mapping
User Stories
Usability Testing
Surveys and Research
Mockups/Prototypes
Wireframes

7. Create Your Brand Guide
The Heartbeat of Your Organization

8. Brand Guide Elements
Logo and Proper Usage
Color Palette
Font Types
Mood Board
Product Logo
and Proper Usage
Embossing Elements
Special Guest
Company Messaging

9. Company Brand Guide Example

10. Tell Your Story
Engaging | Useful | Sustainable

11. What’s Your Story?

12. Build Your Website Roadmap
Engaging | Useful | Sustainable

13. RoadMap Essentials
Budget
Short/Mid/Long Term Plan
Staff/Outsource to Build
Staff/Outsource to Maintain
ROI Indicators
Control Book

14. Key People
User Experience
Graphics Designer
Technical Resource
SEO Specialist
Web Designer
Social Media Specialist
Web Admin
Brand Specialist

15. Choose Your Technical Tools (Wisely)
Engaging | Useful | Sustainable

16. Content Management System (CMS)
File Server
Hosting Provider
Email Marketing Campaign
Customer Relationship Manager (CRM)
Analytics
Special Guest
Key Essentials Key Additions

17. Formulate Your SEO Strategy
Engaging | Useful | Sustainable

19. Create Your Social Media Plan
Engaging | Useful | Sustainable

20. http://viralmarketingnews.com/social-media-outlets-secrets-social-media-business/

21. Social Media Plan
Short/Mid/Long Term Goals
Local/Regional/Global
Staff/Outsource
Control Book
Care and Feeding Approach
Campaign Roadmap
Special Guest

22. Assemble Your Content
Engaging | Useful | Sustainable

23. Core Elements
Copy (Text)
Images
Audio
Marketing Material
Video
Contact Information
Blog/Newsletter

24. Images Evoke Emotion, Text Requires Discipline

25. Engaging | Useful | Sustainable
Putting it All Together
Engaging | Useful | Sustainable

27. Corporate Branding
Social Media
Mobile | Web | User Experience Michael Vaughn
Senior Technologist
User Experience Specialist
Public Speaker
http://artemisiatechnologies.com/
http://www.thememeagency.net/
@mcvaughn
/michaelcvaughn/
http://www.actuatesocial.com/
Salesforce
http://www.force101.com