Hubert Managing The Content Explosion


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Hubert Managing The Content Explosion

  1. 1. Managing the Content Explosion How an LCMS Enables Content Single Sourcing and Considerations for Implementing a Single Source Model Angie Hubert [email_address] Senior Implementation Consultant
  2. 2. Where is Learning Going? ILT (Instructor-led Training) WBT / Collaboration Job Aids / Support Systems Blended Learning Approach <ul><li>Learning delivered variety of ways - Maximum Impact! </li></ul><ul><li>Ability to shorten training time </li></ul><ul><li>Ability to provide a more learner centric approach </li></ul>
  3. 3. Traditional Development Tools Support Systems Instructor-Led Training Web-Based Training Dreamweaver FrontPage Authorware HTML HTML Online Help Systems FrameMaker Word PowerPoint
  4. 4. Traditional Development Problems Multiple Copies = Multiple Versions X = X
  5. 5. How Can You Achieve Minimal Duplication? <ul><li>By developing and delivering in an object model—delivery media independent “Learning Objects”— content can become: </li></ul><ul><ul><li>Granular </li></ul></ul><ul><ul><li>Searchable </li></ul></ul><ul><ul><li>Re-useable </li></ul></ul>
  6. 6. So What is Single Sourcing? & Leverage content for multiple needs…. Employees Partners Customers
  7. 7. <ul><li>This allows flexible delivery to multiple technologies and multiple audiences </li></ul>How is Single Sourcing Possible? The key is storing content without presentation… Content Presentation Technology
  8. 8. What Does a Single Sourcing System Look Like? Contribute & Author Once Update Once Centrally manage object development, revision, delivery and publishing Deliver To Many
  9. 9. How Is this Possible? Provides Flexibility Instead of maintaining multiple versions… Delivery Medium (technology) “ Raw” Content Branding
  10. 10. Single Source Application: Using A Real Case to Define OutStart’s Education Product Development Group
  11. 11. OutStart’s Education Product Development Group (EPDG) <ul><li>Product A Development </li></ul><ul><li>3 ID / Tech Writer </li></ul><ul><li>1 Multimedia Specialist </li></ul><ul><li>30 education and documentation products </li></ul><ul><li>Development time = 4 months </li></ul><ul><ul><li>Documentation </li></ul></ul><ul><ul><li>User Guides </li></ul></ul><ul><ul><li>Online Help </li></ul></ul><ul><ul><li>Tech Docs / Reference Manuals </li></ul></ul><ul><ul><li>Instructor Led Training </li></ul></ul><ul><ul><li>Student Guides </li></ul></ul><ul><ul><li>Instructor Guides </li></ul></ul><ul><ul><li>Instructor Slides </li></ul></ul><ul><ul><li>Train-The-Trainer Course </li></ul></ul><ul><ul><li>eLearning </li></ul></ul><ul><ul><li>Admin e-Learning </li></ul></ul><ul><ul><li>User e-Learning </li></ul></ul><ul><ul><li>Delta e-Learning </li></ul></ul><ul><ul><li>All for multiple roles within the system </li></ul></ul>6 Resources / 7 Software Products Sr. Technical Writers Sr. Instructional Designers Multimedia Specialist
  12. 12. What EPDG Delivers: Product A Total Pages: 4375 # Pages <ul><li>1170 </li></ul><ul><li>305 </li></ul><ul><li>50 </li></ul><ul><li>50 </li></ul><ul><ul><li>Course Developer </li></ul></ul><ul><ul><li>Admin Training </li></ul></ul><ul><ul><li>Delta Course Developer </li></ul></ul><ul><ul><li>Delta Admin </li></ul></ul>eLearning Courses <ul><li>520 </li></ul><ul><li>520 </li></ul><ul><li>80 </li></ul><ul><li>40 </li></ul><ul><ul><li>4 Instructor Guides (CD, Admin, Review, TTT) </li></ul></ul><ul><ul><li>4 Student Guides (CD, Admin, Review, TTT) </li></ul></ul><ul><ul><li>4 Slide Decks (CD, Admin, Review, TTT) </li></ul></ul><ul><ul><li>4 Logistics Guides </li></ul></ul>Instructor Led Training Courses <ul><li>575 </li></ul><ul><li>950 </li></ul><ul><li>115 </li></ul><ul><ul><li>3 Online Help Systems (CD, Admin, Learner) </li></ul></ul><ul><ul><li>3 User Guides (CD, Admin, Theme Admin) </li></ul></ul><ul><ul><li>4 Tech Docs (install, migration, reference guide, release notes) </li></ul></ul>Documentation
  13. 13. Examples of Deliverables: Documentation Online Help (How) User Guide (What + How)
  14. 14. Examples of Deliverables: Instructor Led Training Student Guide Instructor Guide Instructor Slides Train the Trainer Guides
  15. 15. Examples of Deliverables: eLearning
  16. 16. Preparing for Blended Development <ul><li>Technology can provide reusability but without the right design and development process effective reuse will never become real… </li></ul><ul><ul><li>Requires a High Level Shifts in: </li></ul></ul><ul><ul><ul><li>Beliefs </li></ul></ul></ul><ul><ul><ul><li>Methods </li></ul></ul></ul><ul><ul><ul><li>Strategies </li></ul></ul></ul><ul><ul><li>Plus Four Specific Tactical Shifts… </li></ul></ul><ul><ul><ul><li>Choose An Instructional Design Model </li></ul></ul></ul><ul><ul><ul><li>Redefine Development Model </li></ul></ul></ul><ul><ul><ul><li>Redefine Development Standards </li></ul></ul></ul><ul><ul><ul><li>Define Re-Use Strategy </li></ul></ul></ul>
  17. 17. 1. Choose Instructional Design Model <ul><li>First Major Shift </li></ul><ul><li>Supports Learning Object Development </li></ul><ul><li>Supports Synchronous and Asynchronous Needs </li></ul><ul><li>Provides Consistency for Developers </li></ul><ul><li>Provides Consistency for Learners </li></ul><ul><li>Requires Training / Practice </li></ul><ul><li>Various implementations </li></ul><ul><ul><li>Cisco RIO Strategy </li></ul></ul><ul><ul><li>Navy Reusable Learning Object Model </li></ul></ul><ul><ul><li>Autodesk, Westland, OutStart, etc. </li></ul></ul>
  18. 18. 2. Redefine Development Model <ul><li>Second Major Shift </li></ul><ul><li>Supports Learning Object Development </li></ul><ul><li>Supports Rapid Development / Maintenance </li></ul><ul><li>Supports Collaborative Development </li></ul><ul><li>Define Content Development Workflow </li></ul><ul><ul><li>Process </li></ul></ul><ul><ul><li>Roles / Responsibilities </li></ul></ul><ul><li>Internal vs. Vendor Requirements </li></ul>
  19. 19. 3. Redefine Development Standards <ul><li>Develop Guidelines / Job Aids for Authors </li></ul><ul><ul><li>Writing and Syntax Guidelines </li></ul></ul><ul><ul><li>Metadata Standards </li></ul></ul><ul><ul><ul><li>Object Searching for Reuse </li></ul></ul></ul><ul><ul><ul><li>System Integration Requirements (LMS, Collaboration, CRM) </li></ul></ul></ul><ul><ul><li>Technical Standards (file formats, sizes, etc.) </li></ul></ul><ul><ul><li>Assessment Development Standards </li></ul></ul><ul><ul><li>Hyperlink and reference strategy for Web content </li></ul></ul><ul><ul><li>Graphic Naming Standards </li></ul></ul><ul><ul><li>Learning Object Template(s) </li></ul></ul><ul><ul><li>Simulation Development Guidelines </li></ul></ul>
  20. 20. 4. Create Single Source Strategy <ul><li>Last Major Shift </li></ul><ul><li>Single Source of Content </li></ul><ul><ul><li>Documentation </li></ul></ul><ul><ul><ul><li>User Guide </li></ul></ul></ul><ul><ul><ul><li>Online Help </li></ul></ul></ul><ul><ul><li>ILT </li></ul></ul><ul><ul><ul><li>Student Guide </li></ul></ul></ul><ul><ul><ul><li>Instructor Guide </li></ul></ul></ul><ul><ul><ul><li>Instructor Presentation Slides </li></ul></ul></ul><ul><ul><li>E-learning </li></ul></ul><ul><ul><ul><li>On-line course </li></ul></ul></ul><ul><ul><ul><li>Synchronous Presentations / Conferencing </li></ul></ul></ul><ul><ul><ul><li>EPSS </li></ul></ul></ul>
  21. 21. What Are the Keys to Single Sourcing? <ul><li>Single Source Methodology </li></ul><ul><li>Delivery Media Independent Content </li></ul><ul><li>Reusable Objects </li></ul><ul><li>Adoption of Standards </li></ul><ul><li>Metadata Tagging </li></ul><ul><li>Dynamic / Multiple Medium Delivery </li></ul>& Employees Partners Customers
  22. 22. The Single Source Strategy <ul><li>Most difficult strategy to model and implement </li></ul><ul><ul><li>Extends Complexity of Reusability Guidelines </li></ul></ul><ul><ul><li>Extends Complexity of Development Model </li></ul></ul><ul><ul><li>Extends Complexity of Standards Development </li></ul></ul><ul><ul><li>Revisit all guidelines, models, standards </li></ul></ul><ul><li>But…Has the highest impact and returns! </li></ul>
  23. 23. Implementation Suggestion <ul><li>Phased Approach </li></ul><ul><li>Phase 1 </li></ul><ul><ul><li>Learning Object Development </li></ul></ul><ul><ul><li>Instructional Design Model </li></ul></ul><ul><ul><li>Development Model </li></ul></ul><ul><ul><li>Standards Development </li></ul></ul><ul><ul><li>Training / Practice </li></ul></ul><ul><li>Phase 2 </li></ul><ul><ul><li>Plan and Pilot Single Source </li></ul></ul><ul><li>Phase 3 </li></ul><ul><ul><li>Implement Single Source </li></ul></ul>
  24. 24. The Evolution Platform Contribute & Author Once Update Once Working Smarter to Reduce, Reuse, and Recycle Content Deliver To Many
  25. 25. OutStart Mission “ To deliver the formal learning, informal learning & social software enabling the knowledge transfer that organizations need to perform their roles effectively.” Employees Partners Customers
  26. 26. Product Offerings <ul><li>“ Industry’s most comprehensive Learning and Social Software Portfolio” </li></ul><ul><li>Learning Content Management (LCMS) </li></ul><ul><li>Enterprise Social Software for informal learning & collaboration </li></ul><ul><li>Learning System (LCMS, LMS, Collaborative Social Learning) </li></ul><ul><li>Desktop Development Suite (Desktop Authoring, Application Software Simulation) </li></ul>
  27. 27. OutStart LCMS – Learning Content Management <ul><li>Develop, not just author </li></ul><ul><li>Centrally manage </li></ul><ul><li>Effectively maintain </li></ul><ul><li>Delivery highly effective learning </li></ul><ul><li>Modules optimized for online & blended delivery </li></ul>
  28. 28. OutStart Participate <ul><li>Enterprise Social Software Platform </li></ul><ul><li>Integrate with Learning Systems, to bridge formal & informal learning </li></ul><ul><li>Focus on initiatives offering rapid ROI </li></ul><ul><li>Broad set of capabilities supporting bi-directional creation / transfer & organic capture of knowledge </li></ul>
  29. 29. OutStart <ul><li>SaaS learning system, formal and informal learning </li></ul><ul><li>Focus on small & medium enterprises & departments within larger organizations </li></ul><ul><li>Integrated system with LMS, LCMS, and Collaborative Social Learning Platform </li></ul><ul><li>Components available behind the firewall </li></ul>
  30. 30. OutStart <ul><li>SaaS offering for dynamic Sales Knowledge system </li></ul><ul><li>Focus on organizations with complex, rapidly changing products and services </li></ul><ul><li>Fits the behavior of sales organization </li></ul><ul><li>Integrated with & certified for AppExchange </li></ul>
  31. 31. OutStart Desktop Developer Suite <ul><li>Shrink wrapped desktop development suite </li></ul><ul><ul><li>eLearning </li></ul></ul><ul><ul><li>Software simulations </li></ul></ul><ul><li>Focus on individual developers </li></ul><ul><li>Abundant templates & wizards to build robust eLearning and simulations without programming </li></ul>
  32. 32. OutStart, Inc. <ul><li>Founded 1999 </li></ul><ul><li>Participate acquisition 2004 </li></ul><ul><li>Eedo merger 2008 </li></ul><ul><li>Profitable; Cash Flow Positive </li></ul><ul><li>500+ Customers ranging from SMB to enterprise & Gov’t </li></ul><ul><li>Headquarters: Boston </li></ul><ul><li>Offices in North America & Europe </li></ul><ul><li>140 Employees & FTE </li></ul>&quot;By taking advantage of a solution that integrates knowledge sharing and blended learning capabilities, companies are able to benefit from faster time to market and shorter sales cycles that directly impact the bottom line.&quot;
  33. 33. Customers