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Data is used throughout organizations to help make educated decisions, but why does data seem to fall short when it comes to measuring how your product is actually used after the download?
Keith Fenech, Co-Founder of Trackerbird Software Analytics, a V.i. Labs company, will discuss practical tips and tools for measuring end-user application usage, and how you can leverage this data to define and hone your product roadmap.
In this session you will learn:
•Methods for collecting software usage data
•Which actionable metrics you should focus on when measuring application usage
•How this data can help you build better products and convert more users to paying customers
About Keith Fenech
Keith is the Co-Founder of Trackerbird Software Analytics, a V.i. Labs company. Trackerbird provides valuable insight into product runtime and customer usage patterns giving product management the intelligence to make data-driven decisions about their product roadmaps.
Prior to founding Trackerbird, Keith held senior product roles at GFI Software and Yellowbit. Keith has a Masters in Computer Science from the University of Malta.
He founded and manages the Product Management group on LinkedIn consisting of over 81,000 members.