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30 Tools and Tips to Speed Up Your Digital Workflow

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Have you ever found yourself wasting a considerable amount of time performing some annoying, repetitive process within a common application, social media website, or your web browser? Wish there was a "magic" shortcut or simply a better way of getting it done? There most likely is.

While having a solid strategy should always be the first priority before engaging in the digital/social media space, it's also smart to arm yourself with a set of tools that will help you with the tactical implementation of your plan. These presentation slides provide 30 tools and tips hand-picked from Mike Kujawski's personal experience, day-to-day observations, and interactions with his consulting and training clients.

These tools are meant to help you be more efficient and effective as a communicator in today's digital world, where agility and "life-hacking" skills are becoming increasingly valued.

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30 Tools and Tips to Speed Up Your Digital Workflow

  1. 1. YES, THERE’S A FREE OR LOW-COST TOOL FOR THAT! Public Sector Social Media 2018 | Ottawa
  2. 2. Category Breakdown 1.) Googling 2.) Digital Literacy 3.) Social Search 4.) Network Visualization 5.) Design 6.) Video 7.) Security 8.) General
  3. 3. 1 - GOOGLING
  4. 4. lmgtfy.com Purpose: Reminding people that the internet can be used to search for that ridiculously basic question they just asked you via email.
  5. 5. goo.gl/4XfNU8 Purpose: Become faster at finding what you are looking for.
  6. 6. google.ca/advanced _search Purpose: For people that don’t have time to memorize search operators
  7. 7. google→news→ search tools→ custom range Purpose: To find out what was in the news relating to a specific term at a specific date. Great for explaining peaks in search trends.
  8. 8. trends.google.com/tr ends/explore Purpose: To determine how and when people search around a specific topic in order to optimize your marketing and communications efforts TIP:You can export to Excel + add exclusion terms
  9. 9. 2 - DIGITAL LITERACY
  10. 10. tineye.com Purpose: To find all the places that a particular image appears online including the original source (even if it was modified)
  11. 11. fotoforensics.com Purpose: To determine if there were any modifications to an image
  12. 12. emailsherlock.com Purpose: To help determine the identity of the owner of an unknown address that shows up in your inbox.
  13. 13. snopes.com Purpose: To help prevent the spread of disinformation. Always use this before sharing a breaking story that is hard to believe.
  14. 14. 3 - SOCIAL SEARCH
  15. 15. goo.gl/x4RPbK (plugin) *For more advanced OSINT try: inteltechniques.com/menu.html Purpose: To search through FB,TW, LI and find people by name, job, location, age, gender, their friends, the groups they are members of etc. Also great for managing your own digital footprint.
  16. 16. hootsuite.com Purpose: To locate tweets in a specific area
  17. 17. twitonomy.com Purpose: To verify accounts and better understand how they interact and who they influence.
  18. 18. trendsmap.com Purpose: To identify real-time trends anywhere in the world on any language supported by Twitter right down to city level
  19. 19. tweetdeck.com Purpose: To quickly filter content based on media type, engagement level, geo- location, etc. in real-time
  20. 20. 4 - NETWORK VISUALIZATION
  21. 21. Social network analysis (SNA) is a strategy for investigating social structures through the use of network and graph theories. It characterizes networked structures in terms of nodes (individual actors, people, pages or things within the network) and edges (relationships or interactions) that connect them. A sociogram is the visual representation of these nodes and their relationships (edges) to one another. The colour represents community affiliation and the size of each node represents importance of place in the network.
  22. 22. socioviz.net Purpose: To quickly identify the key influencers and communities within a topic area + to identify key hashtag sub-topics *Free version analyzes 500 of the latest tweets. If you make a donation it allows 5000 TIP:You can export to GEPHI
  23. 23. analytics.mentionmapp.com Purpose: To quickly identify the general topics being discussed around a central user or hashtag + to explore their surrounding networks
  24. 24. gephi.org Purpose: This is the leading visualization and exploration software for all kinds of graphs and networks. Best of all it’s open source (FREE)
  25. 25. 5 - DESIGN
  26. 26. canva.com Purpose: Design properly sized, visually appealing social posts for all of the major social platforms
  27. 27. Right click in PowerPoint →Grid and guides→ Display drawing guides on screen Purpose: Make your presentations look better by aligning objects properly
  28. 28. Insert→Table→Draw Table Purpose: Save time when creating tables
  29. 29. colorzilla.com (plugin) Purpose: Never get a colour wrong again. Particularly useful when trying to blend a web based image into the background of a presentation.
  30. 30. faststone.org/FSCapt ureDetail.htm Purpose: A full-featured screen capture tool that allows you to easily capture and annotate anything on the screen including windows, objects, menus, full screen, rectangular / freehand / fixed regions as well as scrolling windows / web pages.
  31. 31. Purpose: Stock photography for use in your content. Plenty of sorting capabilities including by colour and style *On-demand credit-based option. Usually about 10 hi-res images for $50-$60 123rf.com
  32. 32. 6 - VIDEO
  33. 33. 4Kdownload.com Purpose: Allows downloading videos, playlists, channels and subtitles fromYouTube, Facebook,Vimeo and other video sites in high quality *Always make sure to check video rights and properly source any videos that you use
  34. 34. camtasia.com Purpose: Makes it easy to record your screen and create polished, professional-looking videos / tutorials. *$99 once free trial ends.
  35. 35. 7 - SECURITY
  36. 36. 1Password.com Purpose: Provides a place for users to store various passwords,software licenses, and other sensitive information in a virtual vault that is locked with a PBKDF2- guarded master password.
  37. 37. howsecureismypass word.net Purpose: A great way to see how easy it would be for someone to crack your password.
  38. 38. virustotal.com Purpose: Analyze suspicious files and URLs to detect types of malware, automatically share them with the security community.
  39. 39. 8 - GENERAL
  40. 40. analytics.moz.com/p ro/link-explorer/ Purpose: Get the data you need to do better link building research, smarter content ideation, and performance benchmark setting.
  41. 41. outline.com Purpose: Makes articles much more readable and de-clutters them (including ad removal)
  42. 42. The slides for this presentation will be made available for download as of October 18th, 2018
  43. 43. Mike Kujawski Mobile: 613.899.1348 E-mail: mikekujawski@cepsm.ca Website: cepsm.ca LinkedIn: “Mike Kujawski” Twitter: @mikekujawski Skype: mikekujawski Blog: mikekujawski.ca

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