How you can use images to enhance your social media strategy - 'The Power of Pictures' presentation. This can easily be adapted for use with your business brand. For more ideas visit http://www.pookyshares.com

2.  Facebook: 36 Billion photos uploaded per year
 Flickr: 130 Million photos uploaded per month
 Twitter: 27.1k retweets of last week’s most
popular image
“A picture paints a thousand words”

3.  Increase your following
 Increase your engagement
 Increase brand awareness
 Make your brand feel like a more
‘approachable’ brand
 Engage your network
 Drive traffic to your website

4. 1. Infographics
2. “Of the Moment”
3. A Fresh Perspective
4. Celebrity
5. Humour
These ideas can all be implemented using
your existing social networks…AND spread
more widely using image sharing networks…

5. What do I mean?
Graphic representations of data /
knowledge
Why are they Sharable?
Infographics present complex info quickly
& clearly. They are both beautiful &
informative making them a fun, interesting
and engaging way of sharing information.

6. Microsoft
have
branded the
image to
This ensure it
infographic gave great
has been brand
shared tens exposure
of despite the
thousands fact it is not
of times overtly
promotional

7.  Visually present data crowd-sourced
from your networks
 Use your existing data to produce
infographics relevant to your industry
 Create a library of infographics which
summarise important aspects of your
industry

8. What do I mean?
Images that sum up what your audience is
thinking or feeling right now.
Why are they sharable?
If you can ride the back of whatever is
trending at the moment with a really strong
picture, you can be sure it will prove
popular, if only for a short period.

9. This iconic
picture
was
shared
worldwide
during the
London
Riots of
2011
The image was popular because it perfectly encapsulated what was
happening in an interesting way that sparked attention

10.  Take / create and share pictures which
are relevant to the news / trending
topics
 Get in the habit of taking ‘snaps’ when
out and about which can be quickly got
online, whilst most relevant
 Encourage your network to share topical
pictures with you
 Social media team to attend highly
topical events & live tweet / photograph

11. What do I mean?
Taking something familiar and providing a
new viewpoint e.g. ‘Behind the Scenes’
Why are they sharable?
People are always interested in a new spin
on things and are often fascinated by how
things work behind the scenes in particular

12. Behind the
scenes at
Aardman.
People are
often
interested to
see a fresh
perspective on
things, or
understand
more about
how a finished
product
comes about.

13.  Behind the scenes images at your
business showing e.g. product
production
 Day in the life type images of employees
 Visit customers esp if doing exciting
projects (&/or get them to share their
images)

14. What do I mean?
Pictures of or about celebrities – this
includes figures who are well known within
your field
Why are they sharable?
People love to share images of
celebrities, especially if they’re a little bit
different or give a glimpse into their daily
life. They are some of the most shared
images online.

15.  If a well known name visits your
office, make sure to take several
photographs inc of them doing work
behind the scenes.
 If events are hosted by celebs, make
sure to get some great pics with your
branding
 Have your network share pics when
celebs visit them

16. What do I mean?
This might be a cartoon, a mocking
infographic or chart or just a photo of
something amusing.
Why are they sharable?
Humour has great currency online. We all
like a laugh and if something really tickles
us, the chances are that we’ll share it with
our online networks.

17. This
amusing
infographic
has been
shared a
whopping
15k times
on
Facebook.
Part of the
appeal is
that it looks
serious but
isn’t.

18.  Encourage your network to share
amusing pictures on specific topics –
perhaps with prizes for the funniest
 Create amusing infographics that your
network will share e.g. A tongue in cheek
guide to your industry
 Share funny moments from your offices

19.  Establish a culture of image sharing in
your existing networks to see what works
 Establish a presence on major image
sharing sites e.g
Flickr, Pinterest, Instagram

20. For lots more social media ideas:
www.pookyshares.com
@pookyh
www.pinterest.com/pookyh