The Unified Communications industry has changed significantly for the last 25 years. Now, as we are post-pandemic, we are at a crossroads with the market today. Michael Tessler will highlight today’s challenges and what the Service Provider community can do to potentially stay ahead in the market.
8. Compete on Price Compete on Brand Compete on Features
STRATEGIC CHOICES
9. FOCUS ON FEATURES
CHANGING THE GAME
Become a Next
Generation
Service Provider
Hyper Focus
on a Vertical
Focus on Customer
Experience
Squeeze More
Value
10. Remote Workers
Cloud Services Enterprise Sites
Salesforce, AWS,
Microsoft, etc.
Headquarters,
satellite offices,
Non carpeted
spaces, etc.
Work at home,
work on the road,
work at customer
site, etc.
Access and Connectivity
Networking and Security
Applications
Resell if necessary
Work with everything and
resell a few
Managed IT
NEXT GENERATION SERVICE PROVIDER
Safe and secure always on networking
11. HYPER FOCUS ON A VERTICAL
● Integrates telephony with an appointment book and
the tools to manage customer appointments
● Provides a complete solution that supports trade
businesses (plumbers, electricians, etc) with a telephony
add-on
● Full stack solution from one vendor
12. ● Add a digital channel to any voice communication
● Can be used to add a secure and compliant way to
collect credit card information
App
Browser
FOCUS ON CUSTOMER EXPERIENCE
● Capture lost calls and identify the lost basket of
business
● Makes call insights available to the small business
13. SQUEEZE MORE VALUE
● Increase adoption through tailored skills
● Usage based feedback helps users advance to next skill
level
● Enterprise wide reporting assists with change
management
● Understand the communication style of your colleagues
● Adjust how to best communicate 1:1 and within a group
● Assessment completed within minutes
14. Maverick
Communicating with Michael
● Open to practical and constructive ideas. Likes to ask
questions and challenge assumptions.
● Prefers to stay on track and talk about the pertinent issues.
Wants to know what needs to be done and who is going to
do it.
● Not easily swayed by sales presentations. Doesn't respond
well to ultimatums or an authoritarian attitude.
● Likes for people to get to the point quickly. Expects people
to show up to meetings prepared.