Case AssignmentYahoo was once a giant in the internet world, exper.docx

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Case Assignment Yahoo was once a giant in the internet world, experiencing rapid growth and soaring stock prices after being founded in 1994. But currently Yahoo is struggling against fierce competitors such as Google and Facebook. It was clear to their Board of Directors and shareholders that radical change was necessary in order for Yahoo to remain competitive. In 2012 former Google executive Marissa Mayer was named as the new CEO. Since joining Yahoo, Mayer has not been shy or hesitant about bringing about change. This has included the purchase of over 20 companies, banning teleworking, strict new hiring policies, and clashes with other senior executives and shareholders. The results so far have been mixed, with some observers saying her hard-nosed approach is what is needed for a struggling company like Yahoo and others saying that her style is overbearing and unnecessarily harsh. Do some research on Marissa Mayer and her approach to managing change. You will find a lot of articles about her as she is frequently in the news. Here are a few articles to get you started: Yahoo's geek goddess. (January, 2014). Vanity Fair, 56 , 68. [ProQuest] Quinn, M. (Jan. 22, 2014). Poof. Marissa Mayer's honeymoon period at Yahoo ends. Oakland Tribune [ProQuest] Cook, J. (2013, Mar 15). Can a 'hard reset' give Yahoo a boost? The Globe and Mail [ProQuest] After you have reviewed the background materials on managing change and finished your research on Marissa Mayer, write a four- to five-page paper addressing the following issues. Make sure to cite both required background readings such as Avery (2004) or Luthans, et al. (2015) as well as specific articles on Marissa Mayer such as Quinn (2014) or Cook (2013) in your paper: Overall, how would you describe Marissa Mayer’s approach to leadership? Discuss her leadership style the best you can in terms of being a charismatic leader, a transformational leader, and/or a transactional leader. Draw upon the definitions of these types of leadership from the background readings and discuss them as they apply to Marissa Mayer. What do you believe are the main benefits and drawbacks of Mayer’s approach to leadership and change? How do you think Marissa Mayer should change her leadership style? Assignment Expectations Follow the assignment instructions closely and follow all steps listed in the instructions Stay focused on the precise assignment questions, don't go off on tangents or devote a lot of space to summarizing general background materials List supporting references and cite sources in proper format Use appropriate writing style in essay form (organization, grammar, and spelling). Include both a bibliography and in-text citations. See the Student Guide to Writing a High-Quality Academic Paper , including pages 13-14 on in-text citations. Another resource is the “Writing Style Guide”, which is found under “My Resources” in the TLC portal. ...

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(2004) or Luthans, et al. (2015) as well as specific articles on
Marissa Mayer such as Quinn (2014) or Cook (2013) in your
paper:
Overall, how would you describe Marissa Mayer’s approach to
leadership? Discuss her leadership style the best you can in
terms of being a charismatic leader, a transformational leader,
and/or a transactional leader. Draw upon the definitions of these
types of leadership from the background readings and discuss
them as they apply to Marissa Mayer.
What do you believe are the main benefits and drawbacks of
Mayer’s approach to leadership and change?
How do you think Marissa Mayer should change her leadership
style?
Assignment Expectations
Follow the assignment instructions closely and follow all steps
listed in the instructions
Stay focused on the precise assignment questions, don't go off
on tangents or devote a lot of space to summarizing general
background materials
List supporting references and cite sources in proper format
Use appropriate writing style in essay form (organization,
grammar, and spelling).
Include both a bibliography and in-text citations. See the
Student Guide to Writing a High-Quality Academic Paper
, including pages 13-14 on in-text citations. Another resource is
the “Writing Style Guide”, which is found under “My
Resources” in the TLC portal.

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and here is another Whether you are a manager, a potential future manager, or an employee within an organization, you will benefit from becoming competent in the four functions of management. Robbins and Judge (2013) discussed the four functions of management in the POLC model: P lanning, O rganizing, L eading, and C ontrolling. You also practiced with these four functions in your Learning Activity. Think about a time in your work, or in your personal or school experience where you have used all four functions of management. You may choose different experiences if no one experience covered all functions. Checklist: Describe that experience to your classmates using research support from the text or another viable source (you may not use Wikipedia). Which function do you believe managers use most often? What could have made the leadership function a better experience? Review an example of an initial posting in response to the checklist items above. Read about leadership by clicking on the document attached below. READING Management versus Leadership Leadership means a person could be alone in his or her initial vision, and it implies some risk. These people are innovators. Their job is to inspire others to see and believe in the vision and goals of the organization or initiative. Management means responsibility for administration of a plan or carrying out the plan or initiative through others. Leadership…What is it? According to Dubrin (2010), leaders inspire others to follow them in realizing goals. Depending on the organization or team of people being led, the definition can have different nuances. A famous U.S. football quarterback once said that a leader is the one willing to “take the blame” (as cited in Dubrin, 2010, p. 3). Leaders can move whole nations to action. One example of this is Winston Churchill’s famous radio broadcasts (as Prime Minister) in the United Kingdom during World War II (1939– 1945). On the brink of defeat in the campaign against Germany, Churchill refused to be conquered or accept anything less than total surrender from the enemy. His broadcasts and speeches inspired the entirety of the nation to keep on fighting. However, Churchill also risked ridicule at the very beginning of the war when he warned the public of the threat of Hitler’s ambitions in Europe. Sometimes a leader can be a visionary such as Steve Jobs at Apple®. Jobs pioneered a vision of streamlined products that interacted in a user-friendly manner. His penchant for simplified or sleek design of the company products in response to consumer needs drove industry growth and inspired competitors. References Dubrin, A. J. (2010). Leadership: Research findings, practice, and skills (6th ed.). Mason, OH: Cengage. Leadership Skills Executive skills needed by leaders according to Hackman and Walton (1986) are: being able to see and communicate the big picture or the end goal to others, negotiating for needed resources, making good decisions .

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