Leadership skill is critical in a company's success and failure.

1. Presented by:
Brenda Chong, 00011203
Kee Li Jun, 00011903

2. Leadership
The ability to inspire confidence and support.
Leadership Effectiveness,
Attaining desirable outcomes.
Productivity, quality and satisfaction. Conduct
Guide and
Direct
Initiate
Activity

3. Leadership and
Corporate Culture
Corporate Culture
 The universal values, practices, beliefs and attitudes.
 Characterize an organization.
 It is everyone’s responsibility.

4. Importance of Leadership Skills in
Business
Effective Communication Skills
 Exchange of message that conveys an organization’s vision,
purpose and values.
 Establish and execute strategic alignment.
 Enhance intercultural relationship, help in work diversity.
 Give better performance and lead to greater satisfaction in the
workplace.

5. Marissa Mayer
Mayer’s management
decisions have been
criticized badly.
April
2013
• Yahoo!’s maternity leave policy has changed.
• Lengthened time allowance, provide cash bonus to parents.
November
2013
• Bell curve based ranking of employees’ performance was reviewed.
• February 2016, Yaho0! was filed with a lawsuit claiming that Yahoo's
because it has violated the labor laws.
Dedicated and inspirational leadership.
Yahoo has bought some 50 companies for a total of
$2.8 billion.
Has a powerful vision and communicate it widely.

6. Leadership Skills and
Positive Attitude
 Respect is at the heart of building business relationship.
 Even with the best products and business strategies, strong
relationship is necessary in order to succeed.
 As a leader, communicate among all levels in company→ No
barriers between levels of employees.
 Make the other person feel important- and do it sincerely.

7. Who Killed Nokia? Nokia Did.
 Nokia lost the smartphone battle because divergent shared
fears among the company’s middle and top managers.
 Middle managers were afraid of top managers. Company’s top
managers had a terrifying reputation.
 Top managers were afraid of the external environment and put
heavy pressure to the middle managers.
 Temperamental leaders and frightened middle managers
( scared of telling the truth).

8. Who Killed Nokia? Nokia Did.
Culture of SILENCE
 Fear, threat rigidity, and shared emotions.
 Middle managers remained silent or provided optimistic,
filtered information.
Modest levels of fear can be healthy for motivation
but leaders should be aware of undesirable side-
effects.

9. Conclusion
 Leadership skills cannot be overlooked and
underestimated.
 A leaderless organization is like a group of army without
general.
 Keep the office mood a fine balance
between productivity and playfulness.
“Train people well enough so they can leave,
but treat them well enough so they don’t want to”
--Richard Branson

10. References
• Carlson, Nicholas (April 30, 2013). "Marissa Mayer Doubles Yahoo's Paid Maternity Leave,
Gives Dads Eight Weeks Off". Business Insider. Retrieved June 14, 2013.
• "A Yahoo Employee-Ranking System Favored by Marissa Mayer Is Challenged in Court". The
New York Times. February 2, 2016.
• Gallo, C. (2012). Forbes Welcome. [online] Forbes.com. Available at:
https://www.forbes.com/sites/carminegallo/2012/07/17/googles-marissa-mayer-3-
leadership-traits-shell-bring-to-yahoo/#22039b56445d [Accessed 28 Mar. 2017].
• Yarow, J. (2017). In Defense Of Marissa Mayer - Business Insider. [online] Business Insider.
Available at: http://www.businessinsider.my/in-defense-of-marissa-mayer-2014-
11/?r=US&IR=T#dQ5SMPOVzU6whyRp.97 [Accessed 28 Mar. 2017].
• Huy, Q. (2017). Who Killed Nokia? Nokia Did. [online] INSEAD Knowledge. Available at:
http://knowledge.insead.edu/strategy/who-killed-nokia-nokia-did-4268 [Accessed 15 Mar.
2017].
• Vuori, T. and Huy, Q. (2016). Distributed attention and shared emotions in the innovation
process: How Nokia loss the smartphone battle. Administrative Science Quarterly, 61(1),
pp.9-51.