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Yilin Hou
week 5
COLLAPSE
Top of Form
Effective leadership is a critical tool in a corporate
environment. However, some leaders have inadequate leadership
skills that interfere with their performance, interfering with the
performance of their corporations—the case of Marissa Mayer,
a leader who served at Yahoo suits this context. Mayer was a
former employee at Google before she secured a position as the
CEO with Yahoo to restore the status of the ailing corporation
(Carson, 2015). Employees and other executives had great hope
in Mayer, with the perception with her enigmatic figure and
previous experiences at Google. However, her arrival was a
disappointment, to a greater extent, as she failed to implement
change in the company, contrary to the expectations of senior
executives.
Mayer was a total disgrace to the entire company, Yahoo. The
company had a grand vision of changing its consumer's
experiences through the internet and developing an excellent
brand image, to effectively maneuver in a competitive
environment with other companies, including Google (Myatt,
2015). Mayer exemplified a sophisticated leadership style,
coupled with biased approaches. Although a leader should
exemplify excellent listening skills, Mayer was obsessed with
listening, other than engaging in constructive discussions with
other executives on how to turn around the company. Her
decision-making processes were flawed; she could devise
solutions to challenges affecting the company without critically
analyzing the problem.
One and a half years after her arrival, employees were
beginning to revolt her leadership strategies. On one occasion,
she read a book meant to educate young children to her
employees, who were angry concerning her leadership (Carson,
2015). Things were getting out of track. Mayer had failed to
create a conducive environment for her employees; there was
inadequate trust between her and other executives. Trust in
different constituencies in a corporate environment is critical.
Mayor also steered the developed a toxic corporate culture,
which is an indicator of an incompetent leader. She made
attempts to transform and amend a culture she never understood,
the greatest failure of a CEO who is expected to steer an
international company. Corporate culture is a critical tool that
shifts a corporation’s position in the global scale, develops and
stabilizes an excellent momentum.
In her transformation procedure, Mayer adopted multiple
strategies without focusing on a single approach for an effective
turnaround. Initially, Mayer had a variety of excellent strategy,
however, the implementation phase was inconsistent, creating
more trouble than good. Her change strategy consisted of a
variety of initiatives, ranging from acquisitions to novel
technologies (Myatt, 2015). Acquisitions are effective in
restoring a corporation, but for Mayor, they did not work in
either way. During her tenure, Mayer signed acquisitions with
fifty-one different companies, which led to the closure of forty-
one, others reported huge losses, including Tumblr. Indeed,
several approaches could have been integrated into the company
for an excellent turnaround.
I disagree with Mayer's decision and initiatives to implement
change at Yahoo. An excellent leader should focus on
establishing outstanding efforts to promote corporate success.
For Mayer, creating a good rapport with other executives,
developing a vision, and sharing ideas could have been an
excellent strategy. Establishing excellent attachments in an
organization builds trust and necessitates the achievement of
corporate goals. As a leader, being well-versed with cultural
aspects of an organization is crucial before engaging in a
transformation process, Mayer should have followed a similar
strategy. Also understanding the fragility of a corporate culture
in the corporate’s ecosystem is crucial. Lastly, having unified
strategies, other than focusing on scattered strategies is
essential in an attempt to promote organizational success; here,
Mayer could have focused on one initiative other than
integrating multiple approaches simultaneously.
References
Carlson, N. (2015). Marissa Mayer and the fight to save
Yahoo! Hachette UK.
Myatt, M. (2015, December 13). Marissa Mayer: A case study in
poor leadership.
Forbes. https://www.forbes.com/sites/mikemyatt/2015/11/20/ma
rissa-mayer-case-study-in-poor-leadership/#3d2ffdd73b46
Bottom of Form
Kexin Yang
week 5 discussion
COLLAPSE
Top of Form
The modern world of business is made up of intricate
connections built on technology, global connectivity and strong
organizational cultures. Researchers in both academia and
practice argue that culture is a concept that is much-studied and
talked about but seldom understood (Rajiv, 2019). The
centrality of culture in business performance is a critical factor
to consider when planning ahead and performing such important
duties as selecting an organization’s CEO. It is important to
point out that not all highly talented managers and leaders are
CEO-ready. In any organization’s quest for success and superior
performance, the CEO is a critical factor because they not only
create the vision but also lead the team of employees toward its
attainment. This post briefly and precisely discusses the case of
corporate failure at Yahoo! Under the leadership of Marissa
Mayer due to culture-related challenges.
As a newly seated CEO, one of the most critical things that one
needs to do first is to build trust and confidence across all
constituencies, but more especially with the workforce (Rajiv,
2019). From a global leadership viewpoint, a CEO should create
firm relationships with the members of the workforce because
the employee is the life and blood of the organizations. The
extent to which an organization can achieve high levels of
innovation and creativity is directly connected to their ability to
contribute in the decision making process. Mayer went against
this best practice and opted to speak more than she was willing
to listen to the people she was leading (Myatt, 2015). She aimed
at making everyone follow her example as she could work 130
hours a week. This resulted in lower levels of satisfaction
because with the long working hours came the indefinite
suspension of the work-from home program and the alteration of
scheduling which affected the unlimited vacations.
What Mayer did was to want to make Yahoo another Google by
overhauling the culture and introducing a new, seemingly fast-
paced culture. Global best practice indicates that the most
appropriate thing to do is to first understand the culture of the
new workplace for CEOs like Mayer (Zucker, 2019). She did
not take time to understand her workers, something that saw
numerous business magazines and online platforms term her the
most disliked CEO in the US. Mayer did not recognize the fact
that culture is the glue that cements all the business functions
together. Failing to understand the culture of the organization
creates a toxic climate, which inhibits the employees’ ability
and willingness to contribute. An organizational culture is a
delicate ecosystem made up of multiple components, which, if
not properly handled, could easily disentangle very fast.
Mayer constantly disempowered the employees by not allowing
them to make mistakes. Global leadership best practices suggest
that a good CEO is one that considers the employees more than
themselves, and that all employees should be allowed to make
mistakes. Mayer was about listening to herself and wanting
everyone else to follow her options (Myatt, 2015). With such a
toxic climate, the employees stop offering their insights and
suggestions, some of which could steer the organization toward
the achievement of its goals and ultimately its vision. In
addition to violating the culture at Yahoo! Mayer failed to work
with a clearly articulated strategy, instead opting to go for
acquisitions, with the hope of new people coming in with new
solutions.
If I were in her position, I could have done things totally
differently by allowing the culture of Yahoo to thrive and by
involving the employees at every point of the decision making
process. I could have acknowledged the centrality of unlearning
because Mayer did not want to unlearn; instead, she preferred to
force her approach on the employees. I could have chosen more
intricate strategies and adopted a better execution method. I
could have been more open-minded because Mayer’s close-
mindedness played a role in hurting the culture of Yahoo, one
that supported work-life balance.
References
Myatt, M. (2015). Marissa Mayer: A Case Study in Poor
Leadership. Forbes Magazine. Retrieved
from https://www.forbes.com/sites/mikemyatt/2015/11/20/maris
sa-mayer-case-study-in-poor-leadership/#662036793b46
Rajiv, A. (2019). Turnaround Management: An Explorative
Investigation of the Strategic Leadership Competencies for the
Turnaround of Indian IT Firms (Doctoral dissertation, Dublin,
National College of Ireland).
Zucker, R. (2019). Why Highly Efficient Leaders Fail. Harvard
Business Review. Retrieved from https://hbr.org/2019/02/why-
highly-efficient-leaders-fail
Bottom of Form
Yilin Hou week 5COLLAPSETop of FormEffective leadership is.docx

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Yilin Hou week 5COLLAPSETop of FormEffective leadership is.docx

  • 1. Yilin Hou week 5 COLLAPSE Top of Form Effective leadership is a critical tool in a corporate environment. However, some leaders have inadequate leadership skills that interfere with their performance, interfering with the performance of their corporations—the case of Marissa Mayer, a leader who served at Yahoo suits this context. Mayer was a former employee at Google before she secured a position as the CEO with Yahoo to restore the status of the ailing corporation (Carson, 2015). Employees and other executives had great hope in Mayer, with the perception with her enigmatic figure and previous experiences at Google. However, her arrival was a disappointment, to a greater extent, as she failed to implement change in the company, contrary to the expectations of senior executives. Mayer was a total disgrace to the entire company, Yahoo. The company had a grand vision of changing its consumer's experiences through the internet and developing an excellent brand image, to effectively maneuver in a competitive environment with other companies, including Google (Myatt, 2015). Mayer exemplified a sophisticated leadership style, coupled with biased approaches. Although a leader should exemplify excellent listening skills, Mayer was obsessed with listening, other than engaging in constructive discussions with other executives on how to turn around the company. Her decision-making processes were flawed; she could devise solutions to challenges affecting the company without critically analyzing the problem. One and a half years after her arrival, employees were beginning to revolt her leadership strategies. On one occasion, she read a book meant to educate young children to her employees, who were angry concerning her leadership (Carson,
  • 2. 2015). Things were getting out of track. Mayer had failed to create a conducive environment for her employees; there was inadequate trust between her and other executives. Trust in different constituencies in a corporate environment is critical. Mayor also steered the developed a toxic corporate culture, which is an indicator of an incompetent leader. She made attempts to transform and amend a culture she never understood, the greatest failure of a CEO who is expected to steer an international company. Corporate culture is a critical tool that shifts a corporation’s position in the global scale, develops and stabilizes an excellent momentum. In her transformation procedure, Mayer adopted multiple strategies without focusing on a single approach for an effective turnaround. Initially, Mayer had a variety of excellent strategy, however, the implementation phase was inconsistent, creating more trouble than good. Her change strategy consisted of a variety of initiatives, ranging from acquisitions to novel technologies (Myatt, 2015). Acquisitions are effective in restoring a corporation, but for Mayor, they did not work in either way. During her tenure, Mayer signed acquisitions with fifty-one different companies, which led to the closure of forty- one, others reported huge losses, including Tumblr. Indeed, several approaches could have been integrated into the company for an excellent turnaround. I disagree with Mayer's decision and initiatives to implement change at Yahoo. An excellent leader should focus on establishing outstanding efforts to promote corporate success. For Mayer, creating a good rapport with other executives, developing a vision, and sharing ideas could have been an excellent strategy. Establishing excellent attachments in an organization builds trust and necessitates the achievement of corporate goals. As a leader, being well-versed with cultural aspects of an organization is crucial before engaging in a transformation process, Mayer should have followed a similar strategy. Also understanding the fragility of a corporate culture in the corporate’s ecosystem is crucial. Lastly, having unified
  • 3. strategies, other than focusing on scattered strategies is essential in an attempt to promote organizational success; here, Mayer could have focused on one initiative other than integrating multiple approaches simultaneously. References Carlson, N. (2015). Marissa Mayer and the fight to save Yahoo! Hachette UK. Myatt, M. (2015, December 13). Marissa Mayer: A case study in poor leadership. Forbes. https://www.forbes.com/sites/mikemyatt/2015/11/20/ma rissa-mayer-case-study-in-poor-leadership/#3d2ffdd73b46 Bottom of Form Kexin Yang week 5 discussion COLLAPSE Top of Form The modern world of business is made up of intricate connections built on technology, global connectivity and strong organizational cultures. Researchers in both academia and practice argue that culture is a concept that is much-studied and talked about but seldom understood (Rajiv, 2019). The centrality of culture in business performance is a critical factor to consider when planning ahead and performing such important duties as selecting an organization’s CEO. It is important to point out that not all highly talented managers and leaders are CEO-ready. In any organization’s quest for success and superior performance, the CEO is a critical factor because they not only create the vision but also lead the team of employees toward its attainment. This post briefly and precisely discusses the case of corporate failure at Yahoo! Under the leadership of Marissa Mayer due to culture-related challenges. As a newly seated CEO, one of the most critical things that one needs to do first is to build trust and confidence across all
  • 4. constituencies, but more especially with the workforce (Rajiv, 2019). From a global leadership viewpoint, a CEO should create firm relationships with the members of the workforce because the employee is the life and blood of the organizations. The extent to which an organization can achieve high levels of innovation and creativity is directly connected to their ability to contribute in the decision making process. Mayer went against this best practice and opted to speak more than she was willing to listen to the people she was leading (Myatt, 2015). She aimed at making everyone follow her example as she could work 130 hours a week. This resulted in lower levels of satisfaction because with the long working hours came the indefinite suspension of the work-from home program and the alteration of scheduling which affected the unlimited vacations. What Mayer did was to want to make Yahoo another Google by overhauling the culture and introducing a new, seemingly fast- paced culture. Global best practice indicates that the most appropriate thing to do is to first understand the culture of the new workplace for CEOs like Mayer (Zucker, 2019). She did not take time to understand her workers, something that saw numerous business magazines and online platforms term her the most disliked CEO in the US. Mayer did not recognize the fact that culture is the glue that cements all the business functions together. Failing to understand the culture of the organization creates a toxic climate, which inhibits the employees’ ability and willingness to contribute. An organizational culture is a delicate ecosystem made up of multiple components, which, if not properly handled, could easily disentangle very fast. Mayer constantly disempowered the employees by not allowing them to make mistakes. Global leadership best practices suggest that a good CEO is one that considers the employees more than themselves, and that all employees should be allowed to make mistakes. Mayer was about listening to herself and wanting everyone else to follow her options (Myatt, 2015). With such a toxic climate, the employees stop offering their insights and suggestions, some of which could steer the organization toward
  • 5. the achievement of its goals and ultimately its vision. In addition to violating the culture at Yahoo! Mayer failed to work with a clearly articulated strategy, instead opting to go for acquisitions, with the hope of new people coming in with new solutions. If I were in her position, I could have done things totally differently by allowing the culture of Yahoo to thrive and by involving the employees at every point of the decision making process. I could have acknowledged the centrality of unlearning because Mayer did not want to unlearn; instead, she preferred to force her approach on the employees. I could have chosen more intricate strategies and adopted a better execution method. I could have been more open-minded because Mayer’s close- mindedness played a role in hurting the culture of Yahoo, one that supported work-life balance. References Myatt, M. (2015). Marissa Mayer: A Case Study in Poor Leadership. Forbes Magazine. Retrieved from https://www.forbes.com/sites/mikemyatt/2015/11/20/maris sa-mayer-case-study-in-poor-leadership/#662036793b46 Rajiv, A. (2019). Turnaround Management: An Explorative Investigation of the Strategic Leadership Competencies for the Turnaround of Indian IT Firms (Doctoral dissertation, Dublin, National College of Ireland). Zucker, R. (2019). Why Highly Efficient Leaders Fail. Harvard Business Review. Retrieved from https://hbr.org/2019/02/why- highly-efficient-leaders-fail Bottom of Form