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Social Media For School Districts and Educators

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Social Media For School Districts and Educators

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Social Media For School Districts and Educators

  1. 1. School DistrictsLeadership and Communications in a Networked World @shanegibson Socialized.me/edu @shanegibson
  2. 2. Meet…• Your customer• Your co-worker• Your employee• Your next boss…. Socialized.me/edu @shanegibson
  3. 3. “I think that’s goingto break!” Socialized.me/edu @shanegibson
  4. 4. “The Community Owns Your Brand”Socialized.me/edu @shanegibson
  5. 5. 901 millionSocialized.me/edu @shanegibson
  6. 6. 150 MillionSocialized.me/edu @shanegibson
  7. 7. 300 million updates/day Socialized.me/edu @shanegibson
  8. 8. Socialized.me/edu @shanegibson
  9. 9. 3Billion Views/DaySocialized.me/edu @shanegibson
  10. 10. Social Media is Not a Video Game http://www.agent-x.com.auSocialized.me/edu @shanegibson
  11. 11. Who owns social media?Socialized.me/edu @shanegibson
  12. 12. It Belongs to EveryoneSocialized.me/edu @shanegibson
  13. 13. Socialized.me/edu @shanegibson
  14. 14. Socialized.me/edu @shanegibson
  15. 15. Socialized.me/edu @shanegibson
  16. 16. Socialized.me/edu @shanegibson
  17. 17. Socialized.me/edu @shanegibson
  18. 18. “If you think you are a leader and no one is following you... You’re actually just going for a walk”Socialized.me/edu @shanegibson
  19. 19. Socialized.me/edu @shanegibson
  20. 20. Social Media Policy• Protects Schools/District Brand• Provides Rules of Engagement• Protects Students• Provides a Positive Framework for Engagement Socialized.me/edu @shanegibson
  21. 21. Where are you from? Digital Natives Digital ImmigrantsSocialized.me/edu @shanegibson
  22. 22. WiredSocialized.me/edu @shanegibson
  23. 23. Socialized.me/edu @shanegibson
  24. 24. Search Students who had access to searchoutperformed other students in standardized testing AND project based assignments. Socialized.me/edu @shanegibson
  25. 25. Learning• Byte / Bite Sized• Collaborative (Networked Intelligence)• JIT• From Universal to Variable• Social and Engaged• Outside the firewall (public) Socialized.me/edu @shanegibson
  26. 26. Socialized.me/edu @shanegibson
  27. 27. Digital and Engaged • Yammer • Wikis • Google Video / Audio • Social working • Themes • Causes • Hired to Connect • Career MentoringSocialized.me/edu @shanegibson
  28. 28. “A technical recruitertold me some techcompanies seek guildleaders in Warcraft,Why? leadership indigital environment --just like work”- Jeremiah Owyang@jowyang Socialized.me/edu @shanegibson
  29. 29. ListeningSocialized.me/edu @shanegibson
  30. 30. Socialized.me/edu @shanegibson
  31. 31. Socialized.me/edu @shanegibson
  32. 32. Socialized.me/edu @shanegibson
  33. 33. Socialized.me/edu @shanegibson
  34. 34. Socialized.me/edu @shanegibson
  35. 35. Implementation1. Identify Your Goal3. Identify Your Target Audience/Stakeholder Groups5. Pick the Right Platforms7. Map out Social Media Policy and Train Stakeholders9. Implement Listening and Engagement Strategy11.Know Your Stakeholder Values, Goals and Fears13.Communicate Mixing Communications and Community Socialized.me/edu @shanegibson
  36. 36. Learn More:• Slides: http://socialized.me/edu• Podcast: http://closingbigger.net• Twitter: http://twitter.com/shanegibson Socialized.me/edu @shanegibson

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