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Vladimir Melnikov
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How to provide a user research: a short guidance for product managers.
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User Research
1.
User Research by: Vladimir
Melnikov (a researcher, product and innovation manager)
2.
Time Depth of product understanding Conceptual design Detailed design Production and
testing Launch and promotion Support and development User research Opportunity assessment Iteration
3.
Time Depth of product understanding Conceptual design Detailed design Production and
testing Launch and promotion Support and development User research Opportunity assessment Iteration
4.
Time Depth of product understanding Conceptual design Detailed design Production and
testing Launch and promotion Support and development User research Opportunity assessment Iteration
5.
Research Production Evolution Activity
6.
Research Production Evolution Activity Data driven People driven Action
driven Imagination driven
7.
Research Production Evolution Activity Data driven People driven Action
driven Imagination driven
8.
The only important
thing about design is how it relates to people — Victor Papanek
9.
10.
11.
by Tom Stables
12.
13.
14.
Hidden needs
15.
1983...
16.
20 years of evolution
17.
So what?
18.
Technology UX Classic controller evolution New context
of usage
19.
Wii Remote, 2006
20.
Consumers consume, users use, people
live — Rama Gheerawo
21.
DOUG DIETZ
22.
23.
24.
25.
26.
27.
Watch Hear Try
28.
Try
29.
30.
31.
Watch
32.
instagram.com/gapsight
33.
instagram.com/gapsight
34.
instagram.com/gapsight
35.
instagram.com/gapsight
36.
People ignore design that
ignores people — Frank Chimero
37.
instagram.com/gapsight
38.
instagram.com/gapsight
39.
Wanna try?
40.
Hear
41.
Needs finding Solution
testing
42.
43.
44.
45.
Designing a product
is designing a relationship — Steve Rogers
46.
47.
48.
49.
50.
51.
52.
53.
Bo!Arrrrgh! Woof woof User Transitions
not pages!
54.
55.
56.
Research Production Evolution Activity Data driven People driven Action
driven Imagination driven
57.
Always ask yourself: What
do I want to learn about users by making this prototype?
58.
I’ll be back
in an hour. Don’t do anything stupid.
59.
instagram.com/gapsight
60.
instagram.com/gapsight
61.
Every weapon has
a manual, I'm sure this has one, too.
62.
Computers are to design
as microwaves are to cooking — Milton Glaser
63.
64.
65.
You can’t experience the experience
until you experience it — Bill Moggridge
66.
67.
Research Production Evolution Activity Data driven People driven Action
driven Imagination driven
68.
А BB Edward H. Adelson
69.
70.
Intermediate step
71.
Prototyping
72.
73.
Bodystorming
74.
Metaphor and analogy
75.
76.
Shinkansen
77.
Kingfisher
78.
79.
80.
81.
JR 500
82.
Vice versa
83.
10x
84.
85.
86.
87.
88.
A design isn’t
finished until somebody is using it — Brenda Laurel
89.
Just one more
time
90.
Research Production Evolution Activity Data driven People driven Action
driven Imagination driven
91.
Vladimir Melnikov this.is.melnikov@gmail.com instagram.com/gapsight
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