2. PRODUCT
• THE PRODUCT IS COFFEE
characteristics
• Coffee is one of the agricultural products more representative of Colombia, the
export of this product is essential on the part of trade policy, which leads to that
export levels are satisfactory between 50% and 60% generating so employment
for more than 720 thousand people.
the reason why
you choose that
product
• FLAVOR, AROMA, ACIDITY.
What would the product or service be? Describe its
characteristics and the reason why you choose that
product/service.
3. If you had the possibility to export your product or
service, which country would you export it to? Why?
• If this product
will be export,
would be to all
the European
countries already
that the interest in
the export is based
on the hygiene, the
chemical processes
and good quality of
the product,
preferring the
Colombian coffee.
4. Why do you think you would be
successful with this business idea?
•Our business idea is good
because coffee is one of the
main exports to Colombia
currently own, and this helps
our product has a facility
marketing abroad.
5. Do a researchabout the exportsituationof the
product/serviceyouchose.Reportwhat youfound.
• Colombia exported 560 tons per year. The
main international trading of this product
bag is new York, but is sent also to the
united states in general, Germany and
Japan with a share of 64 per cent in the
total exported by Colombia. Also sent to
countries such as Canada, Belgium,
Luxembourg, Holland, France, Sweden,
Spain, Italy, and UK.
6. • Unroasted coffee descafeinado
and roasted, not decaffeinated
ground coffee. He is exported to
major countries such as: Coffee,
not roasted united states (74%)
and spain (22%). Of coffee
roasted , not decaffeinated,
ground are France (40%) and
united states (17%) exports to the
latter have important growth rate.
