Our product is a dessert called Petit Suisse cheese made from milk, cream, and fruit jams. We choose to export it to Holland because natural and healthy products are not commonly found there. We believe we would be successful because our product is innovative, high quality, nutritious, and affordable. Research shows that Colombia has experience exporting dairy products for years, though it has been dependent on Venezuela. Colombia exported over 1,000 tons of dairy products worth $11.8 million to several countries in 2009, with liquid milk and cheese gaining market share over powdered milk.

1. HOW TO EXPORT A PRODUCT?
DESSERT TYPE PETIT SUISSE
YESICA MORALES
ADRIANA JAMAICA
JHOBANA CASTILLO
LAURA MENDOZA
ANA ROJAS
JULY ANDREA TORRES
SENA ENGLISH PROGRAM
2014

2. What would the product or service be? Describe its
characteristics and the reason why you choose that
product/service.
Our product is a dessert type petit Suisse.
The Pettit Suisse is a cheese of very soft consistency which is
elaborate of the coagulation of the milk, mixed with cream of
milk and marmalade of fruits.
We choose this product because is innovative, 100% natural,
contain vitamins and minerals.

3. If you had the possibility to export your product or service
service which country would you export it to ? why ?
?
We would export this DESSERT TYPE PETIT SUISSE to
Holland because we think which be will a good strategy
commercial.
We would export to Holland because in this country not found
naturals products of quality, economic and healthy.

4. Why do you think you would be successful with this
business idea?
We believe we can succeed with this idea of business because
in the market so there is complete and innovative product.
Petit Suisse meets quality parameters and get satisfice the
need for customers.
Also, this product is economic, appetizing, nutritious and
therefore have good performance.

5. Do a research about the export situation of the
product/service you chose. Repost what you found.
If we export the product petit Suisse, would take advantage
the advantage of which Colombia is a country exporting for
several years, with the exception that has been dependent on
the Venezuelan market.
In Colombia, in the past year, market dependence with
Venezuela has been a negative factor for the foreign trade of
the most exportable products, where milk and its derivatives
have been no exception.

6. On other markets, in 2009 the country exported 1,240 tons of
dairy products for value of USD 11.8 million to Aruba, Canada,
Costa Rica, Cuba, Ecuador and the United States among other
countries.
As for the products exported, Graph participation of major
shows products. It can be seen that increased participation
has fallen to powdered milk, but recent years have been
gaining share of liquid milk and cheese, to the detriment of
product, to the point that in 2009 exceeded liquid milk to milk
powder in the milk base equivalent liquid.