Drake is a Canadian rapper and hip hop artist from Toronto who began his career in 2001. He gained widespread popularity in 2009 with his mixtape "So Far Gone". Drake's music often discusses his life experiences including rising to fame and relationships. He is recognizable for his signature hairstyle of a short fade with a small shaven pattern in the front. Drake made a surprise appearance performing with Metro Boomin at a Las Vegas music festival.

1. DRAKE
USP

2. Drake
■ Drake is a Canadian rapper/ hip hop artist from Toronto
■ He began in 2001 and continues making music to this day but he broke into stardom
in 2009 when he dropped his mixtape “so far gone”
■ Drakes music is mainly about his life and growing up, rise to stardom, women.
■ Drakes unique selling point is his classic haircut and beard, its stayed the same
from the time he style it that way, his hair is a very short grade and recently has
added a small shaven pattern into the front.

3. Drake
■ Drake was brought out by Metro Boomin for a surprise performance at his set at
the Las Vegas festival
Drake in a photoshoot for an article
written about him
Drake posing for a photoshoot for his album
“Views” cover art and promotional art
Overall the 3 products together in conjunction with each other
tie the brand in very well and remains effective at promoting
the artists style and music.