context research

1. FMP PRE-RESEARCH
HARRY

2. MARC KLASFIELD Marc Klasfeld is an American music video director.
During his career he has directed over two hundred
music videos. He has worked with artists like
Britney Spears, Kelly Clarkson, Charli XCX,
Aerosmith and Rita Ora.
He studied and graduated from Tisch School of
Arts.
The best music video he directed was for Wiz
Khalifa and Charlie Puth’s song ‘See You Again’.
This received over three billion views on YouTube
which made it YouTube’s second most viewed
video.
From the videos I watched, I noticed that they’re
mostly set in a party/nightclub atmosphere which
makes them appeal to young people. Also, I noticed
that the costumes are similar. The costumes the
women were wearing looked raunchy which
suggests that they could be prostitutes. The videos
looked like they were set in the 1980s or 1990s
Setting Costume

3. DAVID LACHAPELLE
David LaChapelle is an American music video
director, film director and photographer. He was
born in Connecticut in 1963. He is well known for his
photography work which is mostly around historical
art.
For his music video work, he has worked with artists
like Jennifer Lopez, Britney Spears, Florence and the
Machine and Avril Lavigne.
From the music videos I watched, I noticed that the
settings are similar. The videos are set in quite dark
places. The costumes the actors were wearing made
it look like they were on a night out which suggests
they are party animals.
The differences I noticed between each video is that
some had a narrative behind it, but most of them
were performance based.

4. HYPE WILLIAMS
Hype Williams is an American music video director. He has
worked with artists like Kesha, Nicki Minaj and Coldplay.
He was born in 1970 in Queens New York and he studied
at Adelphi University.
At the start of the videos, I noticed that they started with a
gold shine. Also I noticed that the costumes looked quite
expensive which implies that the characters could be rich.
The differences between the videos are that one is a
performance and one is a narrative. The settings look
fairly modern which shows that they are set in the twenty
first century. Also The first two songs I researched
sounded quite upbeat whereas the last one I researched
sounded quite depressing and the storyline looked like it
was on the subject of depression.

5. BIBLIOGRAPHY

6. • Wikipedia. (2020). Marc Klasfeld. Available:
https://en.wikipedia.org/wiki/Marc_Klasfeld. Last accessed
23rd February 2020.
• Rita Ora. (2012). Rita Ora - How We Do (Party) (Explicit
Video). Available:
https://www.youtube.com/watch?v=dOOxlVUC08Q. Last
accessed 23rd February 2020.
• Charli XCX. (2014). Charli XCX - Break The Rules [Official
Video]. Available:
https://www.youtube.com/watch?v=ABhDiXbUaBE. Last
accessed 23rd February 2020.
• Kelly Clarkson. (2015). Kelly Clarkson - Heartbeat Song (Official
Music Video). Available:
https://www.youtube.com/watch?v=d4_6N-k5VS4. Last

7. • Wikipedia. (2020). David LaChapelle. Available:
https://en.wikipedia.org/wiki/David_LaChapelle#Videography.
Last accessed 23rd February 2020.
• florencemachine. (2012). Florence + The Machine -
Spectrum. Available: https://www.youtube.com/watch?v=iC-
_lVzdiFE. Last accessed 23rd February 2020.
• Britney Spears. (2009). Britney Spears - Everytime (Official
Video). Available:
https://www.youtube.com/watch?v=8YzabSdk7ZA. Last
accessed 23rd February 2020.
• Jennifer Lopez. (2009). Jennifer Lopez - Get Right. Available:
https://www.youtube.com/watch?v=1WIsnC-h1d0. Last
accessed 23rd February 2020.

8. • Wikipedia. (2020). Hype Williams. Available:
https://en.wikipedia.org/wiki/Hype_Williams. Last accessed
23rd February 2020.