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1. Extension compare to real artists target audience
personality Young happy vibrant, kind and perhaps very
loving but excitable.
Relaxed, hippy young people, romantics, fairly smart,
school goers
Values Friends, family, happiness over money and
success is measured in experience.
Success but having a happy relationship, quality of
life and good experiences
attitudes Laid back, kind, has a strong attraction to
romance and values love
Relaxed but still an achiever they like to do well but
they like to enjoy themselves as well
lifestyle Middle or lower class, perhaps mostly
university students, they work hard but value
a clear head and relaxation
Either a university student or a young adult who’s
just gone into work, they relax with friends
interests Festivals, healthy living, activities with
significant others, animals, romance movies
and traveling
The outdoors, sports, romance, cinema, animals,
being with friends and their significant others
Social group Happy go getters, they travel and camp
together and experience things together
Close knit, friends for years from school or work, they
meet up often and do activities as a group
Location America or United Kingdom, Europe as well in
Spain and France, south brazil as well.
Any English speaking country, mostly targeting
England but viewers are often European
Type of
person
These people are indie they have mainstream
qualities but think of themselves as slightly
different, they’ve struggled throughout life
but aspire to be happy and live the life they
want. Love has always been hard for these
people.
Happy, romantic, laid back and young, smart to a
degree and mainstream with an edge of indie. They
have struggled mainly with love and they feel that
resonation within the artist.