Mrk 634 digital digest #3

1. Spotify
"Nobody listens like you" campaign
ready to
see?
2022
Resume

2. A campaign that celebrates
the uniqueness of all the
listeners on their platform
Displays creative playlists
for users through the
different music they play
Personalized memes and fun
interactive facts Spotify has
learned about you!
What is it?

3. Curated playlists
Includes funny facts about what
the artist thinks about fans
Shows the amount of times you/
fans have listened to them
shows the amount of playlists
made from artist's songs
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02
03

4. Track how the tools are used in
the app, and find ways to keep
attracting audience
Know how to utilize online tools
to create, distribute, and track
content.
Market to direct target
markets accordingly with the
information they collect from
specific playlists
Insights
With this information, Spotify is able to

5. S
o
me differe
n
t
Experiences

6. Audio birth chart
A merged playlist that brings your sun
sign music (songs you've listened to for
the past 6 months) to moon sign
(music you connect to most)

7. Your dream
dinner party
Combines your three favorite
artists together
Then will set a personalized list
Curated with all the music you
listen to

8. Your artist pairs
Combines two very different
artists you enjoy and puts them
together in a whole playlists to
show how you've traveled
throughout the years
01

9. Marketing
Spotify offers this for free and premium
members
This allows them to track the amount of
audience engagement and how users are using
the app
It creates a more personalized experience for
users and will make them want to see more with
engaging in the app

10. THANK YOU FOR
WATCHING!

11. work cited
Adorno, José. “Spotify for IOS Adds New ‘Only You’ Feature for Personalized Playlists and More.” 9to5Mac, 2 June 2021,
https://9to5mac.com/2021/06/02/spotify-for-ios-adds-new-only-you-feature-for-personalized-playlists-and-more/.
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“Spotify Launches Only You, An Insight Into Your Listening Habit.” Android Headlines, 3 June 2021,
https://www.androidheadlines.com/2021/06/spotify-only-you-listening-habit.html.
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